Reward-scrounging in customer referral programs
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DOI: 10.1016/j.ijresmar.2016.11.005
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- Fontecha, John E. & Walteros, Jose L. & Nikolaev, Alexander, 2021. "Reach maximization for social lotteries," Omega, Elsevier, vol. 105(C).
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- Tavasoli, Ali & Shakeri, Heman & Ardjmand, Ehsan & Young, William A., 2021. "Incentive rate determination in viral marketing," European Journal of Operational Research, Elsevier, vol. 289(3), pages 1169-1187.
- Leipnitz, Sigrun & de Vries, Martha & Clement, Michel & Mazar, Nina, 2018. "Providing health checks as incentives to retain blood donors — Evidence from two field experiments," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 628-640.
- Zaman, Mustafeed & Vo-Thanh, Tan & Nguyen, Chi T.K. & Hasan, Rajibul & Akter, Shahriar & Mariani, Marcello & Hikkerova, Lubica, 2023. "Motives for posting fake reviews: Evidence from a cross-cultural comparison," Journal of Business Research, Elsevier, vol. 154(C).
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Keywords
Customer referrals; Word-of-mouth; Customer management; Targeting;All these keywords.
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