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Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain

Author

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  • Lami, Olda
  • Díaz-Caro, Carlos
  • Mesías, Francisco Javier

Abstract

[EN] This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development. [ES] Se examina el comportamiento de compra de los consumidores en Canales Cortos de Comercialización (CCC) utilizando un experimento de elección para el aceite de oliva (por su amplio uso en CCC), y un análisis cluster para segmentar los consumidores según sus percepciones y comportamiento. Los resultados revelan la similitud de preferencias hacia el canal de distribución, pero con una reacción negativa a la compra online. Al haber consumidores dispuestos a pagar más por alimentos locales y ecológicos, se abren oportunidades para los CCC. Así, las políticas que fomenten el uso del etiquetado ecológico, pueden potenciar el desarrollo de los CCC.

Suggested Citation

  • Lami, Olda & Díaz-Caro, Carlos & Mesías, Francisco Javier, 2023. "Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 23(01), June.
    • Handle: RePEc:ags:earnsa:336046
    DOI: 10.22004/ag.econ.336046
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    References listed on IDEAS

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