IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v37y2014i16p1238.html
   My bibliography  Save this article

Strategic Management Practices within the Romanian Hotel Industry

Author

Listed:
  • Ovidiu-Niculae Bordean

    (Babes-Bolyai University, Cluj-Napoca)

  • Anca Borza

    (Babes-Bolyai University, Cluj-Napoca)

Abstract

The fierce competition among hotels had forced managers to reconsider the way in which they are doing business. The strategic planning is seen as one approach that could help hotel managers to bust their hotel performance and to obtain a competitive advantage against the other hotels. This paper addresses the issue of strategic management in the hotel industry through a survey designed to identify the strategic practices that hotels from the North-Western part of Romania are using. The research study was based on a questionnaire that was administered to 65 key decision makers from the hotel industry in five large cities. The aim of the study was to offer a real picture of the strategic approaches that are implemented within the hotel industry. The study uses 25 statements that largely correspond to some of the most-cited strategic practices within the strategic management tourism literature. The hotels that took part in the study focused mainly on implementing the differentiation and innovation strategy. The ANOVA test showed that there are significant differences between the way in which these strategies are pursued according to several characteristics of the hotels (size, category and management type). The results offer valuable and consistent insights for both hotel managers who wish to develop better strategies and theoreticians who are interested in filling in the existing gap from the hotel literature.

Suggested Citation

  • Ovidiu-Niculae Bordean & Anca Borza, 2014. "Strategic Management Practices within the Romanian Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1238-1238, August.
    • Handle: RePEc:aes:amfeco:v:37:y:2014:i:16:p:1238
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1352.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jarmila Šebestová & Kateřina Nowáková, 2013. "Dynamic strategy for sustainable business development: mania or hazard?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 442-454, June.
    2. Nicolae Lupu & Mihail Ovidiu Tanase & Remus-Alexandru Tontoroiu, 2013. "A straightforward x-ray on applying the ecolabel to the hotel business area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 634-644, November.
    3. Pascale, Richard Tanner & Athos, Anthony G., 1981. "The art of Japanese management," Business Horizons, Elsevier, vol. 24(6), pages 83-85.
    4. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    5. Gabriela Ţigu & Bogdan Călăreţu, 2013. "Supply Chain Management Performance in Tourism. Continental Hotels Chain Case," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 103-115, February.
    6. Ovidiu-Niculae BORDEAN & Anca BORZA & Daniel GLASER-SEGURA, 2011. "A comparative approach of the generic strategies within the hotel industry: Romania vs. USA," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sainaghi, Ruggero & Phillips, Paul & Zavarrone, Emma, 2017. "Performance measurement in tourism firms: A content analytical meta-approach," Tourism Management, Elsevier, vol. 59(C), pages 36-56.
    2. Sotirios Varelas & Nikolaos Apostolopoulos, 2020. "The Implementation of Strategic Management in Greek Hospitality Businesses in Times of Crisis," Sustainability, MDPI, vol. 12(17), pages 1-14, September.
    3. Daniel RUSU, 2022. "Association of Knowledge Management with Strategic Management: Directions and Trends at International Level," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(1), pages 49-66, February.
    4. Pop, Izabela Luiza & Borza, Anca, 2015. "Sustainable Museums for Sustainable Development," MPRA Paper 68360, University Library of Munich, Germany.
    5. Daniel RUSU, 2021. "Time Horizons Management within Corporate Strategies," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 84-93.
    6. Andor Pajrok, 2021. "Affecting Factors Of Application Of Strategic Accounting Methods In The Hungarian Hotel Industry - Results From Empirical Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(23), pages 1-9.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anca Atanase & Ion Schileru, 2014. "Quality and Vision in the Romanian Tourism Agencies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1298-1298, August.
    2. Sayin Ferhan & Croitoru Gabriel & Robescu Valentina Ofelia & Florea Nicoleta Valentina, 2022. "Increasing the Efficiency of The Romanian Tourism Sector by Improving the Service Management and using Mathematical Modeling," Valahian Journal of Economic Studies, Sciendo, vol. 13(1), pages 75-88, April.
    3. James Breen & Darragh Clancy & Mary Ryan & M. Wallace, 2010. "Can’t See the Wood for the Trees: The Returns to Farm Forestry in Ireland," Working Papers 1003, Rural Economy and Development Programme,Teagasc.
    4. Joyce Wangare Kiragu & John Ogamba King’oina & Joash A. Migosi, 2013. "School - Based Management Prospects and Challenges: A Case of Public Secondary Schools in Murang’a South District, Kenya," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(5), pages 1166-1179, May.
    5. Alan Gregory, 2011. "The Expected Cost of Equity and the Expected Risk Premium in the UK," Review of Behavioral Finance, Emerald Group Publishing Limited, vol. 3(1), pages 1-26, April.
    6. Dan Ioan Topor & Alina Putan & Sorinel Capusneanu, 2011. "The Role of Management Accounting in Providing Information for Making Decision Within an Entity," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 1(2), pages 56-66, December.
    7. Ana-Maria BERCU, 2014. "Performance Appraisal Of Civil Servants. Sustainability And Development," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 35-43, June.
    8. Haelermans, Carla & De Witte, Kristof & Blank, Jos L.T., 2012. "On the allocation of resources for secondary schools," Economics of Education Review, Elsevier, vol. 31(5), pages 575-586.
    9. Pavel STANCIU & Cristian Valentin HAPENCIUC & Andrei Alexandru MOROSAN & Gabriela ARIONESEI (GAUBE), 2014. "The Consistency And The Quality Of Tourism Services In Guesthouses From Vama And Pojorita Area," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 83-89, December.
    10. repec:fip:fedhep:y:2013:i:qii:p:30-46:n:vol.37no.2 is not listed on IDEAS
    11. Azad, A.S.M. Sohel & Chazi, Abdelaziz & Cooper, Peter & Ahsan, Amirul, 2018. "What determines the Japanese corporate credit spread? A new evidence," Research in International Business and Finance, Elsevier, vol. 45(C), pages 349-356.
    12. Gedikoglu, Haluk & McCann, Laura M.J. & Artz, Georgeanne M., 2011. "Off-Farm Employment Effects on Adoption of Nutrient Management Practices," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), pages 1-14, August.
    13. Scherrer-Rathje, Maike & Boyle, Todd A. & Deflorin, Patricia, 2009. "Lean, take two! Reflections from the second attempt at lean implementation," Business Horizons, Elsevier, vol. 52(1), pages 79-88.
    14. Bunel, Alison & Lescop, Denis, 2013. "A new institutional perspective on shared spectrum access issues," 24th European Regional ITS Conference, Florence 2013 88480, International Telecommunications Society (ITS).
    15. Shachmurove, Yochanan & Vulanovic, Milos, 2013. "SPACs in Shipping," EconStor Preprints 88633, ZBW - Leibniz Information Centre for Economics.
    16. Bowles, Hannah Riley, 2012. "Claiming Authority: How Women Explain their Ascent to Top Business Leadership Positions," Scholarly Articles 9830355, Harvard Kennedy School of Government.
    17. Benmelech, Efraim & Dlugosz, Jennifer, 2009. "The alchemy of CDO credit ratings," Journal of Monetary Economics, Elsevier, vol. 56(5), pages 617-634, July.
    18. repec:sek:jijobm:v:3:y:2015:i:4:p:122-142 is not listed on IDEAS
    19. Santa-Clara, Pedro & Saretto, Alessio, 2009. "Option strategies: Good deals and margin calls," Journal of Financial Markets, Elsevier, vol. 12(3), pages 391-417, August.
    20. Farrell, Terence C., 2008. "An Economic Evaluation of Conservation Farming Practices for the Central West of NSW," 2008 Conference (52nd), February 5-8, 2008, Canberra, Australia 6177, Australian Agricultural and Resource Economics Society.
    21. Maja Ilic, 2010. "Economic Value Added As A Modern Performance Indicator," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 6(3), pages 94-97, October.
    22. Carrington, Michal J. & Neville, Benjamin A. & Whitwell, Gregory J., 2014. "Lost in translation: Exploring the ethical consumer intention–behavior gap," Journal of Business Research, Elsevier, vol. 67(1), pages 2759-2767.

    More about this item

    Keywords

    Strategic management practices; innovation strategies; hotel industry; study;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:37:y:2014:i:16:p:1238. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.