IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v3y2013ispecial7p634-644.html
   My bibliography  Save this article

A straightforward x-ray on applying the ecolabel to the hotel business area

Author

Listed:
  • Nicolae Lupu

    (The Bucharest University of Economic Studies)

  • Mihail Ovidiu Tanase

    (The Bucharest University of Economic Studies)

  • Remus-Alexandru Tontoroiu

    (The Bucharest University of Economic Studies)

Abstract

The ecolabel is a voluntary European initiative for certifying products and services. This study focuses on identifying the perception of persons benefiting of hotel services by designing a research and applying it to the clients of a hotel that acquired the license to use the ecolabel. Identifying the reaction of clients to the ecolabel and the manner it influences the purchase behavior as part of the objectives pursued, were implemented by drafting and applying a questionnaire to the clients of that hotel. Processing the acquired responses was made by the specific applications for data processing, the results confirming only in part the initial assumptions. At a general level, most clients believe that acquiring the ecolabel should be seen in prices, but most of them are unwilling to pay extra for hotel services holding this certificate. Considering that only three accommodation facilities hold this certification in Romania, the research we initiated can be the starting point for developing other more detailed studies concerning the opinion, reasons and purchase behavior of the clients.

Suggested Citation

  • Nicolae Lupu & Mihail Ovidiu Tanase & Remus-Alexandru Tontoroiu, 2013. "A straightforward x-ray on applying the ecolabel to the hotel business area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 634-644, November.
    • Handle: RePEc:aes:amfeco:v:3:y:2013:i:special7:p:634-644
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1230.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Michelle Catherine Baddeley, 2004. "Are Tourists Willing to Pay for Aesthetic Quality? An Empirical Assessment from Krabi Province, Thailand," Tourism Economics, , vol. 10(1), pages 45-61, March.
    2. Vasile Dinu & Ion Schileru & Anca Atanase, 2012. "Attitude of Romanian Consumers Related to Products’ Ecological Labelling," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 8-24, February.
    3. Vasile Dinu, 2012. "Consumers’ Education and Information from the Perspective of Their Awareness and Ecological Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 5-6, February.
    4. Hornoiu Remus & Tanase Mihai Ovidiu & Nistoreanu Puiu, 2009. "ECOROM – Indicators System Proposal of Quality Certification in Ecotourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 330-338, June.
    5. Silvia Ayuso, 2006. "Adoption of voluntary environmental tools for sustainable tourism: analysing the experience of Spanish hotels," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 13(4), pages 207-220, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Codruta Adina Baltescu, 2017. "The Romanian Young Generation'S Willingness To Consume Green Hospitality Products," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 154-162, June.
    2. Ovidiu-Niculae Bordean & Anca Borza, 2014. "Strategic Management Practices within the Romanian Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1238-1238, August.
    3. Olimpia Iuliana BAN, & Paul IACOBAÅž, & Alexandru Mircea NEDELEA, 2016. "Marketing Research Regarding Tourism Business Readiness For Eco-Label Achievement (Case Study: Natura 2000 Criåžul Repede Gorge-Pä‚Durea Craiului Pass Site, Romania)," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-27, January.
    4. Ana Ispas & Elena Nicoleta Untaru & Adina Nicoleta Candrea, 2019. "Environmental Management Practices within Agritourism Boarding Houses in Romania: A Qualitative Study Among Managers," Sustainability, MDPI, vol. 11(14), pages 1-25, July.
    5. Olimpia Iuliana BAN & Paul IACOBAÅž & Alexandru Mircea NEDELEA, 2015. "Marketing Research Regarding Tourism Business Readiness For Eco-Label Achievement. Case Study: Natura 2000 Criåžul Repede Gorge-Pä‚Durea Craiului Pass Site, Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 20(20), pages 1-3, December.
    6. Pavel STANCIU & Cristian Valentin HAPENCIUC & Andrei Alexandru MOROSAN & Gabriela ARIONESEI (GAUBE), 2014. "The Consistency And The Quality Of Tourism Services In Guesthouses From Vama And Pojorita Area," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 83-89, December.
    7. Anca Atanase & Ion Schileru, 2014. "Quality and Vision in the Romanian Tourism Agencies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1298-1298, August.
    8. Yusuf Yılmaz & Engin Üngüren & Yaşar Yiğit Kaçmaz, 2019. "Determination of Managers’ Attitudes Towards Eco-Labeling Applied in the Context of Sustainable Tourism and Evaluation of the Effects of Eco-Labeling on Accommodation Enterprises," Sustainability, MDPI, vol. 11(18), pages 1-27, September.
    9. Alina Barbulescu & Andreea-Daniela Moraru & Cristina Duhnea, 2019. "Ecolabelling in the Romanian Seaside Hotel Industry—Marketing Considerations, Financial Constraints, Perspectives," Sustainability, MDPI, vol. 11(1), pages 1-13, January.
    10. Dora Smolčić Jurdana & Zvonimira Šverko Grdić & Marinela Krstinić Nižić, 2020. "Managers’ Informedness of Energy Issues in Tourism," Sustainability, MDPI, vol. 12(17), pages 1-15, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Codruţa Mare & Simona Laura Dragoş & Dan Tudor Lazăr & Cristian Mihai Dragoş, 2013. "Consumer protection through prices: an analysis of the energetic sector in European Union countries," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 327-341, June.
    2. Šárka Velcovská & Tomáš Sadílek, 2014. "The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 228-228, February.
    3. Cristina Ganescu & Andreea Gangone & Mihaela Asandei, 2014. "Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 351-351, February.
    4. Yuriy Bilan, 2013. "Sustainable development of a company: building of new level relationship with the consumers of XXI century," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 687-701, November.
    5. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    6. Vlad Rosca & Raluca Ignat, 2014. "The Sustainability of Fish Consumption in Romania: Customer Behaviour prior and after the Country`s Adherence to the EU," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 243-243, February.
    7. Camelia I. Lungu & Cornelia Dascalu & Chirata Caraini & Erica C. Balea, 2014. "Econometric Approach of the Scenarios regarding the Impact of the Consumer’s Empowerment and Companies’ Responsibility for Environment Sustainability on the Electricity Market Performance," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 187-187, February.
    8. Jaroslaw Korpysa, 2013. "Buyer behaviour in the context of sustainable consumption policy pursued in Poland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 702-713, November.
    9. Jose Ramon Saura & Ana Reyes-Menendez & Cesar Alvarez-Alonso, 2018. "Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels," Sustainability, MDPI, vol. 10(9), pages 1-20, August.
    10. Grazyna Smigielska & Anna Dabrowska & Malgorzata Radziukiewicz, 2015. "Fair Trade in Sustainable Development. The Potential for Fair Trade Market Growth in Poland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(Special 9), pages 1244-1244, November.
    11. MiklósPakurár & Sándor Kovács & József Popp & András Vántus, 2015. "Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 676-676, May.
    12. Char-lee Moyle & Brent Moyle & Lisa Ruhanen & Alexandra Bec & Betty Weiler, 2018. "Business Sustainability: How Does Tourism Compare?," Sustainability, MDPI, vol. 10(4), pages 1-15, March.
    13. Christin Seifert, 2018. "The Barriers for Voluntary Environmental Management Systems—The Case of EMAS in Hospitals," Sustainability, MDPI, vol. 10(5), pages 1-19, May.
    14. Hernández-Garrido Rocio & Orts-Cardador Jaime & Perez-Calañas Cinta, 2023. "The Role of Management in Sustainable Tourism: A Bibliometric Analysis Approach," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    15. Lelia Voinea & Dorin Vicentiu Popescu & Mihai Teodor Negrea, 2015. "Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 488-488, February.
    16. Ajay Khatter & Leanne White & Joanne Pyke & Michael McGrath, 2021. "Stakeholders’ Influence on Environmental Sustainability in the Australian Hotel Industry," Sustainability, MDPI, vol. 13(3), pages 1-16, January.
    17. Mira Rakic & Beba Rakic, 2015. "Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 891-891, August.
    18. repec:aud:audfin:v:21:y:2019:i:50:p:60 is not listed on IDEAS
    19. Colin Michael Hall & Natasha Dayal & Dea Majstorović & Hamish Mills & Leroy Paul-Andrews & Chloe Wallace & Van Dao Truong, 2016. "Accommodation Consumers and Providers’ Attitudes, Behaviours and Practices for Sustainability: A Systematic Review," Sustainability, MDPI, vol. 8(7), pages 1-30, July.
    20. Alexandru Jurconi & Ioana Maria Popescu (Iacobescu) & Daniela-Ioana Manea & Mihaela Mihai & Rodica Pamfilie, 2022. "The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 395-395, April.
    21. Andreea-Daniela, Gangone & Mihaela, Asandei, 2017. "Impact Of Green Marketing Practices On National Competitiveness In The European Union," Management Strategies Journal, Constantin Brancoveanu University, vol. 36(2), pages 6-14.

    More about this item

    Keywords

    ecolabel; sustainable development; hotel management;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:3:y:2013:i:special7:p:634-644. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.