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A straightforward x-ray on applying the ecolabel to the hotel business area

Author

Listed:
  • Nicolae Lupu

    (The Bucharest University of Economic Studies)

  • Mihail Ovidiu Tanase

    (The Bucharest University of Economic Studies)

  • Remus-Alexandru Tontoroiu

    (The Bucharest University of Economic Studies)

Abstract

The ecolabel is a voluntary European initiative for certifying products and services. This study focuses on identifying the perception of persons benefiting of hotel services by designing a research and applying it to the clients of a hotel that acquired the license to use the ecolabel. Identifying the reaction of clients to the ecolabel and the manner it influences the purchase behavior as part of the objectives pursued, were implemented by drafting and applying a questionnaire to the clients of that hotel. Processing the acquired responses was made by the specific applications for data processing, the results confirming only in part the initial assumptions. At a general level, most clients believe that acquiring the ecolabel should be seen in prices, but most of them are unwilling to pay extra for hotel services holding this certificate. Considering that only three accommodation facilities hold this certification in Romania, the research we initiated can be the starting point for developing other more detailed studies concerning the opinion, reasons and purchase behavior of the clients.

Suggested Citation

  • Nicolae Lupu & Mihail Ovidiu Tanase & Remus-Alexandru Tontoroiu, 2013. "A straightforward x-ray on applying the ecolabel to the hotel business area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 634-644, November.
    • Handle: RePEc:aes:amfeco:v:3:y:2013:i:special7:p:634-644
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Codruta Adina Baltescu, 2017. "The Romanian Young Generation'S Willingness To Consume Green Hospitality Products," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 154-162, June.
    2. Ovidiu-Niculae Bordean & Anca Borza, 2014. "Strategic Management Practices within the Romanian Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1238-1238, August.
    3. Olimpia Iuliana BAN, & Paul IACOBAÅž, & Alexandru Mircea NEDELEA, 2016. "Marketing Research Regarding Tourism Business Readiness For Eco-Label Achievement (Case Study: Natura 2000 Criåžul Repede Gorge-Pä‚Durea Craiului Pass Site, Romania)," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-27, January.
    4. Ana Ispas & Elena Nicoleta Untaru & Adina Nicoleta Candrea, 2019. "Environmental Management Practices within Agritourism Boarding Houses in Romania: A Qualitative Study Among Managers," Sustainability, MDPI, vol. 11(14), pages 1-25, July.
    5. Olimpia Iuliana BAN & Paul IACOBAÅž & Alexandru Mircea NEDELEA, 2015. "Marketing Research Regarding Tourism Business Readiness For Eco-Label Achievement. Case Study: Natura 2000 Criåžul Repede Gorge-Pä‚Durea Craiului Pass Site, Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 20(20), pages 1-3, December.
    6. Pavel STANCIU & Cristian Valentin HAPENCIUC & Andrei Alexandru MOROSAN & Gabriela ARIONESEI (GAUBE), 2014. "The Consistency And The Quality Of Tourism Services In Guesthouses From Vama And Pojorita Area," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 83-89, December.
    7. Anca Atanase & Ion Schileru, 2014. "Quality and Vision in the Romanian Tourism Agencies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1298-1298, August.
    8. Yusuf Yılmaz & Engin Üngüren & Yaşar Yiğit Kaçmaz, 2019. "Determination of Managers’ Attitudes Towards Eco-Labeling Applied in the Context of Sustainable Tourism and Evaluation of the Effects of Eco-Labeling on Accommodation Enterprises," Sustainability, MDPI, vol. 11(18), pages 1-27, September.
    9. Alina Barbulescu & Andreea-Daniela Moraru & Cristina Duhnea, 2019. "Ecolabelling in the Romanian Seaside Hotel Industry—Marketing Considerations, Financial Constraints, Perspectives," Sustainability, MDPI, vol. 11(1), pages 1-13, January.
    10. Dora Smolčić Jurdana & Zvonimira Šverko Grdić & Marinela Krstinić Nižić, 2020. "Managers’ Informedness of Energy Issues in Tourism," Sustainability, MDPI, vol. 12(17), pages 1-15, August.

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    More about this item

    Keywords

    ecolabel; sustainable development; hotel management;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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