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Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy

Author

Listed:
  • Răzvan Zaharia

    (Academy of Economic Studies, Bucharest, Romania)

  • Emanuela Maria Avram

    (Academy of Economic Studies, Bucharest, Romania)

  • Raluca Cristina Eftimie

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the mentality of the knowledge based economy in order to develop itself separately from other socio-economic sciences and, on the other hand, knowledge-based economy needs to incorporate marketing techniques and philosophy to enhance economic relations in human communities, based not only on technology but primarily on the needs, expectations and aspirations of the people. Starting from an analysis of the state of art of the concept of knowledge-based economy and from an analysis of the current developmental stage of marketing science, particularly in Romania, this paper will highlight the strong links between those two areas and multiple interferences between them. The paper will also develop a conceptual model to emphasize these relationships.

Suggested Citation

  • Răzvan Zaharia & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 437-447, June.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:30:p:437-447
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    References listed on IDEAS

    as
    1. World Bank, 2003. "Lifelong Learning in the Global Knowledge Economy : Challenges for Developing Countries," World Bank Publications - Books, The World Bank Group, number 15141.
    2. Ion Popa & Cosmin Dobrin, 2007. "Knowledge society features," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 77-86, June.
    3. Eduard Dinu & Cristina Curea, 2007. "Key success factors in the knowledge economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 163-166, June.
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    Cited by:

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    More about this item

    Keywords

    knowledge based economy; marketing; marketing higher education; macro-marketing; Romania;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General

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