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The moderating role of self-efficacy on the cognitive process of entrepreneurship: An empirical study in Vietnam

Author

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  • Duong Cong Doanh

    (Ph.D., Researcher/Lecturer, Institution/Organization: National Economics University, Vietnam, Room 1008, 10th floor, A1 building, National Economics University, 207 Giai Phong Street, Hai Ba Trung, Hanoi, Vietnam)

Abstract

Purpose: This study investigates the moderating role of self-efficacy on the cognitive process of entrepreneurship among Vietnamese students. Specifically, this study explores the moderating effects of entrepreneurial self-efficacy on the relationships between attitude towards entrepreneurship, subjective norms, perceived behavioral control, and intention to become entrepreneurs. Methodology: By adapting the theory of planned behavior and using data collected from 2218 students in Vietnam, the author utilizes a meta-analytic path analysis in order to show that entrepreneurial intention is strongly influenced by attitude towards entrepreneurship, followed by self-efficacy and perceived behavioral control. Particularly, structural equation modeling (SEM) was employed to test the model fit and hypothesis. Findings: The study indicates that subjective norms have both direct and indirect effects on entrepreneurship intention. Moreover, although the moderating impacts of self-efficacy on the relationships between subjective norms and perceived behavioral control is insignificant, the research study indicates that self-efficacy moderates the correlation between attitude towards entrepreneurship and start-up intention. Implications for theory and practice: Besides its contributions to entrepreneurship literature, this study also contributes to practices and implications at universities in Vietnam. Originality and value: These findings also illustrate that the theory of planned behavior can be appropriately implemented in the research context of emerging economies such as Vietnam. In addition, the study shows that the relationship between attitude towards entrepreneurship and entrepreneurial intention is moderated by entrepreneurial self-efficacy.

Suggested Citation

  • Duong Cong Doanh, 2021. "The moderating role of self-efficacy on the cognitive process of entrepreneurship: An empirical study in Vietnam," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 17(1), pages 147-174.
    • Handle: RePEc:aae:journl:v:17:y:2021:i:1:p:147-174
    DOI: 10.7341/20211715
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    References listed on IDEAS

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    Cited by:

    1. Van Hieu Pham & Thi Kim Chi Nguyen & hi Bich Lien Nguyen & Thi Thanh Thuy Tran & Thi Viet Nga Nguyen, 2023. "Subjective norms and entrepreneurial intention: A moderated-serial mediation model," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 19(1), pages 113-140.
    2. Saurav Chandra Talukder & Zoltan Lakner & Ágoston Temesi, 2024. "Interplay of Influencing Factors Shaping Entrepreneurial Intention: Evidence from Bangladesh," Administrative Sciences, MDPI, vol. 14(7), pages 1-24, June.
    3. Erick Silesky-Gonzalez & Yendry Lezcano-Calderon & Alexandra Mora-Cruz, 2025. "Effects of education for entrepreneurship and entrepreneurial intention in university students," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-22, December.
    4. Suwaluck Uansa-ard & Wisuwat Wannamakok, 2022. "University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 18(3), pages 75-106.
    5. Min Zheng & Zhenting Xu & Yiying Qu, 2022. "The Effect of Mindful Leadership on Employee Innovative Behavior: Evidence from the Healthcare Sectors in China," IJERPH, MDPI, vol. 19(19), pages 1-13, September.

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