Мaркування готової продукції як складова частина інформаційного забезпечення маркетингової діяльності підприємств овочепродуктового підкомплексу

The article describes the influence of labeling food-vegetable subcomplex, as part of marketing activities provide information on consumer behavior, the choice of consumers and an increase in sales of enterprises. This article's aims -are to estimate estimate consumer response to the information received from various kinds of labels and labeling products, and analysis of the impact of such information on the final consumer choices. The article analizyng the needness of the front and rear panels of information on labels of product, differentiation methods of marking. The importance of product information on the impact on the environment, and the associated benefits this consumer preference. Analyzed the importance of providing consumers information about the components and their usefulness for each product, and method of presentation data in full or abbreviated form. The conclusion of the obvious dependence providing consumer preferences on the type of labeling goods of food-vegitable subcomplex and according the final choice of the consumer, which in turn affects the increase in factory production and will allow the enterprises to consolidate their positions on international markets.