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University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory

Author

Listed:
  • Suwaluck Uansa-ard

    (Assistant Professor, Faculty of Management Sciences, Chiang Mai Rajabhat University No. 202 Changhuak Rd, Tambon Chang Phueak, Mueang Chiang Mai District, Chiang Mai 50300)

  • Wisuwat Wannamakok

    (Corresponding author, Ph.D., Graduate School, Dusit Thani College 1 Srinagarindra 49 Alley, Nong Bon, Prawet, Bangkok 10250)

Abstract

PURPOSE: Although the COVID-19 pandemic has had a catastrophic effect on economic activities worldwide, the paradoxical phenomenon of this black swan situation may be found to facilitate entrepreneurial intentions. This study aims to investigate Thai university students’ perceptions of their entrepreneurial aspirations during the times of the COVID-19 pandemic. METHODOLOGY: Drawing upon social cognitive career theory, this research investigates the profound linkage of university students’ COVID-19 perceptions and attitudes towards situations for self-believing in the adaptation for entrepreneurship. A valid sample of 798 collected from eight provinces, eight districts, and eight cities throughout Thailand was included for further analysis using Structural Equation Modelling (SEM) and Process Macro Model 6. FINDINGS: University students’ COVID-19 pandemic perceptions influence their self-efficacy in situation adaptations and perceived desirability towards individual-level entrepreneurial intentions. Interestingly, self-efficacy and desirability towards entrepreneurship act as serial mediating factors, towards the mediated relationship between attitude towards the situation, COVID-19 perception, and university students’ entrepreneurial intentions. IMPLICATIONS: The results of this research can add to entrepreneurship literature and additional model testing has also been proposed. Besides, practitioners and researchers could collaborate with governors to cultivate entrepreneurial trajectories based on research findings. ORIGINALITY AND VALUE: Social cognitive career theory (SCCT) can rationalize an academic student’s career choice of entrepreneurship by considering their perception of the start-up processes during COVID-19. Future research can also test findings on a representative sample at the national level.

Suggested Citation

  • Suwaluck Uansa-ard & Wisuwat Wannamakok, 2022. "University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 18(3), pages 75-106.
    • Handle: RePEc:aae:journl:v:18:y:2022:i:3:p:75-106
    DOI: 10.7341/20221833
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    References listed on IDEAS

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    1. Duong Cong Doanh, 2021. "The moderating role of self-efficacy on the cognitive process of entrepreneurship: An empirical study in Vietnam," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 17(1), pages 147-174.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Amanda Bullough & Maija Renko & Tamara Myatt, 2014. "Danger Zone Entrepreneurs: The Importance of Resilience and Self–Efficacy for Entrepreneurial Intentions," Entrepreneurship Theory and Practice, , vol. 38(3), pages 473-499, May.
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    Cited by:

    1. Walid Simmou & Ibrahim Sameer & Khaled Hussainey & Samira Simmou, 2023. "Sociocultural factors and social entrepreneurial intention during the COVID-19 pandemic: Preliminary evidence from developing countries," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1177-1207, September.
    2. Delia-Mihaela BORS & Oana-Adriana GICA, 2024. "Young Female Entrepreneurial Orientation In A Context Of Crisis. The Case Of A Developing Country," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 9(1), pages 72-86, March.
    3. Nadia Abdelhamid Abdelmegeed Abdelwahed & Bahadur Ali Soomro, 2023. "The COVID-19 Crises: The Threats, Uncertainties and Risks in Entrepreneurial Development," Risks, MDPI, vol. 11(5), pages 1-19, May.

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