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Content
October 2017, Volume 8, Issue 4
- 298-312 The four faces of apparel consumers: Identifying sustainable consumers for apparel
by Hyejune Park & Min-Young Lee & Wanmo Koo - 313-325 Businesswomen’s choice of professional dress: Model development for dress perception
by Amber Roth & Jihyun Kim & Doris Kincade
July 2017, Volume 8, Issue 3
- 163-179 Effects of emotions, sex, self-control, and public self-consciousness on Black Friday misbehavior
by Sharron J. Lennon & Minjeong Kim & Jaeha Lee & Kim K. P. Johnson - 180-192 Moderating effect of personality traits on relationships between retail therapy, compulsive buying, and hoarding for fashion products
by Mijeong Noh & H. M. Rakib ul Hasan - 193-206 Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping
by Ui-Jeen Yu & Eunjoo Cho & Kim K. P. Johnson - 207-219 Antecedents of product satisfaction and brand satisfaction at product receipt in an online apparel shopping context
by Jessie Chen-Yu & Jihyun Kim & Hsiao-Ling Lin - 220-234 Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers
by Hyun Min Kong & Eunju Ko - 235-249 Conviviality and its impact on business relationships: insights into an entrepreneurial textile-clothing community
by Simone Guercini & Claudio Becagli & Silvia Ranfagni
April 2017, Volume 8, Issue 2
- 83-97 The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students
by Kiseol Yang & Jiyoung Kim & Youn-Kyung Kim - 98-112 One country, multiple country-related effects: An international comparative analysis among emerging countries on Italian fashion products
by Tommaso Pucci & Elena Casprini & Simone Guercini & Lorenzo Zanni - 113-124 Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing
by Hakan Cengiz - 125-142 Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation
by Jeonmi Ko & Eunju Ko & Eunha Chun - 143-162 A strenuous path for sustainable supply chains in the footwear industry: A business strategy issue
by Maria V. Ciasullo & Silvio Cardinali & Silvia Cosimato
January 2017, Volume 8, Issue 1
- 1-20 What do we know about fashion advertising? A review of the literature and suggested research directions
by Charles R. Taylor & John P. Costello - 21-39 Consumers’ perceptions of store location effect on the status of luxury, non-luxury, and unknown apparel brands
by Ken Kumagai & Shin’ya Nagasawa - 40-53 When a good company transgresses: A study of the influences of CSR, moral decoupling, and ethnocentrism
by Dae Ryun Chang & Joonsuk Jang & Eric Y. Lee & Hosun Lee & Boinn Chang - 54-68 Exploring US Millennial consumers’ consumption values in relation to traditional and social cause apparel product attributes and purchase intentions
by Nancy J. Miller & Ruoh-Nan Terry Yan & Daniela Jankovska & Camille Hensely - 69-82 Effects of human crowding and the physical attractiveness of others on customers in stores
by Hyein Jung & Eunsoo Baek & Ho Jung Choo
October 2016, Volume 7, Issue 4
- 225-237 Consumers’ purchase intention of 3D-printed apparel
by Anna Perry - 238-251 Comforting or rewarding myself: Choices for self-gifting
by Hee Jin Hur & Ho Jung Choo - 252-265 Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective
by Jie G. Fowler & Rongwei Chu & James W. Gentry & Himadri Roy Chaudhuri - 266-277 The influence of masculinity and femininity in responses to sex appeal advertising
by Seung Yeon Lee & Seunghee Lee - 278-290 Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers
by Komal Nagar - 291-304 Fashion and audio branding: The analysis and interpretation of luxury fashion marketing concepts
by Yulia Malenkaya & Aliona Andreyeva
July 2016, Volume 7, Issue 3
- 147-149 Italian fashion case study
by Sookhyun Kim & Akira Shimizu & Raffaele Donvito - 150-165 The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs
by Gaetano Aiello & Raffaele Donvito & Laura Grazzini & Elisa Petrucci - 166-180 Fashion and city branding: An analysis of the perception of Florence as a fashion city
by Francesco Capone & Luciana Lazzeretti - 181-195 Corporate museums and brand authenticity: Explorative research of the Gucci Museo
by Giuseppe Bertoli & Bruno Busacca & Maria Carmela Ostillio & Silvia Di Vito - 196-210 Facebook marketing for fashion apparel brands: Effect of other consumers’ postings and type of brand comment on brand trust and purchase intention
by Yeo Jin Jung & Jiyoung Kim - 211-224 Navigating person-branding in the fashion blogosphere
by Marie-Pier Delisle & Marie-Agnès Parmentier
April 2016, Volume 7, Issue 2
- 73-75 Sustainability and management in fashion, design and culture
by Min-Young Lee & Jooeun Sung - 76-88 Predicting environmentally responsible apparel consumption behavior of future apparel industry professionals: The role of environmental apparel knowledge, environmentalism and materialism
by Amrut Sadachar & Frayen Feng & Elena E. Karpova & Srikant Manchiraju - 89-102 The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel
by Tae-Im Han & Leslie Stoel - 103-119 Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types
by Hyun Min Kong & Eunju Ko & Heeju Chae & Pekka Mattila - 120-131 Consumer groups for Ghanaian fabric products, based on aesthetics and socially responsible shopping behavior
by Kimberly A. Miller-Spillman & Min-Young Lee & Mary A. Graham & Bella Cho - 132-146 Gaining Millennial women’s support for a fashion show: Influence of fashion experiences, gender identity and cause-related Facebook appeals
by Aela Salman & Ronald J. Ferguson & Michèle Paulin & Kaspar Schattke
January 2016, Volume 7, Issue 1
- 1-14 What drives customers to use retailers’ Facebook pages? Predicting consumers’ motivations and continuance usage intention
by Siming Gu & Hyejeong Kim - 15-29 Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics
by Christine Kim & Eunju Ko & Jaeyun Koh - 30-44 Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust
by Jessie Chen-Yu & Siwon Cho & Doris Kincade - 45-59 Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
by Jamid Ul Islam & Zillur Rahman - 60-71 “It’s not just a winter parka”: The meaning of branded outdoor jackets among Korean adolescents
by Mi Jin Kim & Mi Young Lee
October 2015, Volume 6, Issue 4
- 251-264 The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing
by Georgia Liapati & Ioannis Assiouras & Jean-Marc Decaudin - 265-277 Influence of design, workmanship, and familiarity on perceptions of country-of-origin apparel brands: A study of consumers in the US, China and Japan
by Hye-Shin Kim & Eun-Young Shin & An Cheng & Sharron J. Lennon & Wing-sun Liu - 278-291 Acculturation for fashion consumer behavior: A case of Korean–American families
by Jaeil Lee & Yoon-Jung Lee - 292-302 The motives, characteristics and experiences of US Black Friday shoppers
by Hyun Ju Kwon & Thomas M. Brinthaupt - 303-316 Pop-up retailing: Integrating objectives and activity stereotypes
by Gary Warnaby & Varvara Kharakhorkina & Charlotte Shi & Margherita Corniani
July 2015, Volume 6, Issue 3
- 163-179 Fashion innovativeness, information technology innovativeness, and prior experience as factors influencing adoption of apparel mobile E-catalogs
by Tun-Min (Catherine) Jai & Tracie (Tsun-Yin) Tung - 180-193 Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands
by Gopal Das - 194-206 Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads
by Jie G. Fowler & Timothy H. Reisenwitz & Les Carlson - 207-221 Impacts of U.S. affluent consumers' luxury goods consumption beliefs on repeat purchases of luxury goods: Generational and gender comparison analyses
by Jihyun Kim & Hyun-Hwa Lee - 222-235 A brief affair with underwear: Uniqueness and innovativeness in male underwear brand purchases
by Ian Phau & Min Teah & Aaron Lim & Ryan Ho - 236-249 Offensive advertising in the fashion industry: Sexual objectification and ethical judgments of consumers
by Su Yun Bae & Nancy Rudd & Anil Bilgihan
April 2015, Volume 6, Issue 2
- 75-86 Can a fashion brand be social?: The role of benefits of brand community within social network sites
by Hyejune Park & Youn-Kyung Kim - 87-102 Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands
by Ahmed Rageh Ismail - 103-119 Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India
by Michelle R. Nelson & Sameer Deshpande & Alexandra M. Vilela - 120-135 Effects of need for touch, centrality of visual product aesthetics and gender on channel preference for apparel shopping
by Siwon Cho & Jane E. Workman - 136-149 An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
by Gaetano Aiello & Raffaele Donvito & Laura Grazzini & Chris Halliburton & Beverly Wagner & Juliette Wilson & Bruno Godey & Daniele Pederzoli & Iana Shokola - 150-161 Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey
by Irem Eren-Erdogmus & Emine Cobanoglu & Isil Budeyri-Turan
January 2015, Volume 6, Issue 1
- 1-3 Visual merchandising strategies for fashion retailers
by Ho Jung Choo & So-Yeon Yoon - 4-19 An exploration of fashion visual merchandising and its role as a brand positioning device
by Karinna Nobbs & Kar Mun Foong & Jonathan Baker - 20-32 The effects of sale signs on consumer intentions to visit a store
by Ha Kyung Lee & So-Yeon Yoon & Ji Yeon Lee & Ha Bin Kim & Hyun Jin Kwon & Hyo Jeong Kang & Hee Jin Hur & Mi-Ah Lee & Dae Geun Jun - 33-46 An exploratory study on visual merchandising of an apparel store utilizing 3D technology
by Eunsoo Baek & Ho Jung Choo & So-Yeon Yoon & Hyein Jung & Gahoi Kim & Hyesun Shin & Hyunchul Kim & Hyunsook Kim - 47-59 Images of beauty: Sex, race, age, and occupational analysis of fashion magazine covers
by Tae-Im Han & Nancy A. Rudd - 60-74 Creativity–decision processes: the case of Italian luxury fashion
by Maria Rosaria Marcone
October 2014, Volume 5, Issue 4
- 267-268 Introduction: Fashion and smart virtual reality
by Eun Young Kim & Pekka Mattila - 269-282 Intent to purchase from 3-D virtual environments: An exploratory study
by Sanjukta Pookulangara & Jiyoung Kim & Bharath Josiam & Avantika Thombre - 283-296 Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising
by Gallayanee Yaoyuneyong & Jamye K. Foster & Leisa R. Flynn - 297-307 Perceived QR code technological attributes in the smart shopping context
by Eun Young Kim & Namhee Yoon - 308-321 Consumer willingness to purchase organic products: Application of the theory of planned behavior
by Jennifer Maloney & Min-Young Lee & Vanessa Jackson & Kimberly A. Miller-Spillman - 322-322 Erratum
by The Editors
July 2014, Volume 5, Issue 3
- 195-196 Introduction: Social media marketing and luxury brands
by Michel Phan & Seong-Yeon Park - 197-208 The e-semiotics of luxury
by Anne-Flore Maman Larraufie & Aurélie Kourdoughli - 209-222 An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook
by Chedia Dhaoui - 223-234 Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints
by Klaus Heine & Benjamin Berghaus - 235-250 Why all that noise – assessing the strategic value of social media for fashion brands
by Hanna Kontu & Alessandra Vecchi - 251-265 Social media and luxury fashion brands in China: the case of Coach
by Mark Ng
April 2014, Volume 5, Issue 2
- 103-121 Effect of psychological closeness on consumer attitudes toward fashion blogs: the moderating effect of fashion leadership and interpersonal LOV
by Kim H.Y. Hahn & Eun-Jung Lee - 122-134 The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear
by Gianluca Marchi & Elisa Martinelli & Bernardo Balboni - 135-148 Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on fashion sportswear brand attitude and recall
by Jennifer J. Lee* & Leslie Davis Burns - 149-164 International fashion trade shows as knowledge creation platforms for microenterprises
by Heidi Cheng & Elina Koivisto & Pekka Mattila - 165-181 Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products
by Hye-Shin Kim & Michelle Ma - 182-194 Clothing purchase behavior and the Canadian household life cycle
by Anne-Marie Germain & Serge Carrier & Michèle Beaudoin
January 2014, Volume 5, Issue 1
- 1-25 Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments
by Monika C. Schuhmacher & Sergej von Janda & Arch Woodside - 26-38 Open innovation and the value of crowds: implications for the fashion industry
by C. Anthony Di Benedetto - 39-59 Antecedents to fashion clothing involvement: role of global self-identity, cosmopolitanism, and normative influence
by Arpita Khare - 60-73 Young consumers and retail borrowing: application of the theory of planned behavior
by Jung Mee Mun & Hae Won Ju & Kim K.P. Johnson - 74-86 Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry
by Yang Sun & Kyung Hoon Kim & Juran Kim - 87-102 Time in business-to-business interactions. A case analysis in textile and clothing
by Simone Guercini & Silvia Ranfagni & Andrea Runfola
2012, Volume 3, Issue 4
- 147-157 Colour, Clothing, and the Concept of ‘Green’: Colour Trend Analysis and Professionals’ Perspectives
by Alice Chu & Osmud Rahman - 158-171 Attributes of Online Review Systems : An Environmental Design Perspective
by Hyun-Hwa Lee - 172-179 Social Normative Influence: An Exploratory Study Investigating its Effectiveness in Increasing Engagement in Sustainable Apparel-Purchasing Behaviors
by Kim Hiller Connell & Joy Kozar - 180-186 Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers
by Kyulim Kim & Eunju Ko & Yang-Im Lee - 187-192 Customer-oriented New Product Design using Means-end Theory : A Case Study of a Fashion Design T-shirt
by Phallapa Petison & Songwut Thongthou & Kanittha Lekmoung
2012, Volume 3, Issue 3
- 99-107 Product Design: Research Trends andan Agendafor the Future
by C. Di Benedetto - 108-118 The Effect of Lifestyle and Shoppable Fashion Product Displays on Consumers’ Approach and Avoidance Behavior
by Cara Damminga & Juanjuan Wu & Kim Johnson - 119-126 The Smarteez and Post-modern Identities: The Meaning of Style among the Youth in South Africa Smarteez
by Marike Venter & Guillaume Johnson - 127-134 Brand Building: Luxury Leather Goods Brands Anatomized
by Tinne Gorp & Jonas Hoffmann & Ivan Coste-Manière - 135-145 Brand Management of ‘New Luxury’: Case Saga Furs
by Elina Koivisto & Pekka Mattila
2012, Volume 3, Issue 2
- 55-60 Economic Psychology and Fashion Marketing Theory Appraising Veblen’s Theory of Conspicuous Consumption
by Arch Woodside - 61-70 A Study of a Social Content Model for Sustainable Development in the Fast Fashion Industry
by Junghyun Jang & Eunju Ko & Eunha Chun & Euntaik Lee - 71-80 A Study on Measuring and Defining Customer Equity of Complex Shopping Malls
by Nalae Kim & Jina Park & Kyung Kim & Gaetano Aiello & Raffaele Donvito - 81-88 The Role of Fashion in the Characters of Online Games
by Sang Kim & Kyung Kim & Pekka Mattila - 89-97 Asymmetry in Multi-Cultural Luxury Communication: A Comparative Analysis on Luxury Brand Communication in India and China
by Mukta Ramchandani & Ivan Coste-Manière
2012, Volume 3, Issue 1
- 1-4 Integrating Design and Fashion Marketing
by Simone Guercini - 5-11 From Collective Selection to Individual Style: A Symbolic Transfer in Fashion
by Håkan Preiholt - 12-21 Creation of Fashion Trends and Role of the Bureau de Style for Textile Innovation
by Simone Guercini & Silvia Ranfagni - 22-33 An Expanding Market: Asian Mothers-to-be
by Marie-Eve Faust & Susan Christoffersen & Kristina Shin & Jeanne Tan - 34-41 A Case Study on the Business Model of Chloé
by Kristi Storemark & Jonas Hoffmann - 42-53 Orgdot: A Fashion and Social Enterprise in South Korea
by Yoon-Jung Lee
2011, Volume 2, Issue 4
- 181-187 Advertising Images of Men: Body Size and Muscularity of Men Depicted in Magazine
by Jaehee Jung - 188-199 The Impact of Shopping Orientations on U.S. Consumer’s Retail Channel Choice Behavior toward Luxury Goods Purchases
by Jihyun Kim & Hyun-Hwa Lee - 200-212 Korean Beauty in a Global Cultural Context
by Eunju Ko & Eunha Chun & Seulgi Lee - 213-222 Social Media and Luxury Brand Management: The Case of Burberry
by Michel Phan & Ricarda Thomas & Klaus Heine - 223-234 The Mythological Aspects of Country-of-Origin: The Case of the Swedishness of Swedish Fashion
by Jacob Ostberg
2011, Volume 2, Issue 3
- 115-116 Global Fashion Marketing on the Move
by Kim Johnson & MiYoung Lee - 117-129 Putting Assumed Emotion in Fashion Brand Literacy: Understanding Brand-Identity Relationship in the Interdependent Asian Context
by Man-lok Lam & Wing-sun Liu & Chester To - 130-138 Personal Luxury Values Associated with Fashion Brand Consumption: An Exploratory Analysis of Demographic Variations in the United States
by Hye-Young Kim & Jeong-Ju Yoo & Dooyoung Choi & Jieun Kim & Kim Johnson - 139-147 Consumer Attitudes and Shopping Intentions toward Pop-up Fashion Stores
by Jay Ryu - 148-160 Which Dress Do You Like? Exploring Brides’ Online Communities
by Jane Thomas & Cara Peters - 161-169 Consumers’ Value, Environmental Consciousness, and Willingness to Pay more toward Green-Apparel Products
by Seahee Lee - 170-179 Role of Brand Management of the Luxury Fashion Brand in the Global Economic Crisis: A Case Study of Aeffe Group
by Elisabetta Savelli
2011, Volume 2, Issue 2
- 55-65 Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory
by Kim Willems & Gilbert Swinnen & Wim Janssens & Malaika Brengman - 66-75 Apparel Product Quality: Its Nature and Measurement
by Dale Rayman & David Burns & Cherilyn Nelson - 76-85 The Effect of Social Comparison of Appearance on Compensatory Buying and Symbolic Consumption: The Mediating Role of Body Esteem
by Seong-Yeon Park & Yumi Ko - 86-94 Consumer Responses to Online Atmosphere: The Moderating Role of Atmospheric Responsiveness
by Young Ha & Sharron Lennon - 95-103 Luxury Perceptions: A Comparison of Korean and American Consumers
by Nancy Stanforth & Seung-Hee Lee - 104-113 A Study on the Legal Protection of Fashion Design: Comparison between Korea and the United States
by Christine Kim & Eunju Ko
2011, Volume 2, Issue 1
- 1-10 The Effects of Zara to the SMEs of an Emerging Market
by Gresi Dahan & Filiz Peltekoglu - 11-19 Profiling Chinese Fashion Shoppers in Beijing: Mall Activities, Shopping Outcome, and Demographics
by Hong Yu - 20-27 Intensifying Export Performance Through Planned Capacity Building: A Study of the Indian Apparel Sector
by Soma Arora & Sanjiv Mittal - 28-35 Assessing and Predicting Apparel Impulse Buying
by Eun Park & Judith Forney - 36-43 Cross-Cultural Understandings of “Face” and their Influence on Luxury Brand Consumption: A Comparison of British and Korean Attitudes and Practices
by Yoosun Hann - 44-54 Environmental Management Portfolio of Korean Fashion Brands
by Heewon Sung & Jieun Lee
2010, Volume 1, Issue 4
- 195-205 Radical Fashion and Radical Fashion Innovation
by Dan Zhang & C. Di Benedetto - 206-214 The Roles of Consumers Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands
by Chelsey Latter & Ian Phau & Chris Marchegiani - 215-229 The Effect of Celebrity Conformity on the Purchase Intention of Celebrity Sponsorship Brand: The Moderating Effects of Symbolic Consumption and Face-Saving
by Seong-Yeon Park & Young Yang - 230-239 The Customer-salesperson Relationship and Sales Effectiveness in Luxury Fashion Stores: The Role of Self Monitoring
by Jieun Kim & Jae-Eun Kim & Kim Johnson - 240-249 Perceived Apparel Quality Revisited: Testing of Its Structural Dimensions from the Perspective of the Generation Y Female Consumers
by Jihyun Kim - 250-256 Buying Office as a Catalyst in Global Apparel Sourcing: A Case Study in Korea
by MiYoung Lee & Keunyoung Oh
2010, Volume 1, Issue 3
- 129-141 The Devil Wears Prada or Zara: A Revelation into Customer Perceived Value of Luxury and Mass Fashion Brands
by Alison Lloyd & Sherriff Luk - 142-153 Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing
by Klaus-Peter Wiedmann & Nadine Hennigs & Sascha Langner - 154-163 The Personality of Luxury Fashion Brands
by Klaus Heine - 164-171 Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention
by Angella Kim & Eunju Ko - 172-181 Use of Beauty Products among U.S. Adolescents: An Exploration of Media Influence
by Jeong-Ju Yoo & Hye-Young Kim - 182-193 Historical Analysis of Apparel Marketer’s Strategies: Evidence from a Nike Case
by Hyejune Park & Doris Kincade
2010, Volume 1, Issue 2
- 71-79 Let’s Shop! Exploring the Experiences of Therapy Shoppers
by Minjeong Kang & Kim Johnson - 80-88 US Consumers’ Perceptions of Garments Inspired by Indonesian Culture
by Shipra Gupta & Nancy Miller - 89-99 The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel
by Nils Ommen & Tobias Heußler & Christof Backhaus & Manuel Michaelis & Dieter Ahlert - 100-109 Conversion Intentions of Fashion Marketing Interns: The Impact of Work-related Attitudes and Behaviors*
by Jessica Hurst & Linda Niehm & Sunhee Park - 110-118 The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China
by Hao Zhang & Eunju Ko & Kyung Kim - 119-128 The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo
by Rasa Stankeviciute & Jonas Hoffmann
2010, Volume 1, Issue 1
- 1-8 Key Success and Failure Paths in Fashion Marketing Strategies
by Arch Woodside - 9-18 E-tail Evolution: Motives and Behavioral Intentions of E-shopper Segments
by Sejin Ha & Leslie Stoel - 19-29 Generational Consumer Segments and Shopping Process Characteristics: Baby Boomers and Echo Boomers with Apparel Product Selection Activities
by Doris Kincade & Jihyun Kim & Fay Gibson - 30-39 Buying Fashion Impulsively: Environmental and Personal Influences
by Jaeha Lee & Kim Johnson - 40-50 Mimeticism and the Basis of Value: Toward a Theory of Fashion Marketing
by David Burns - 51-60 Consumer Innovativeness for Fashion as a Second Order Construct: A Cross-Cultural Study
by Ronald Goldsmith & Daekwan Kim & Leisa Flynn & Wan-Min Kim - 61-70 Achieving Brand Power: Bean Pole of Samsung
by Eun Kim & Eunju Ko