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How legacy firms can embrace the digital ecosystem via digital customer orientation

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  1. Mehdi Nezami & Kapil R. Tuli & Shantanu Dutta, 2022. "Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 538-562, May.
  2. Wu, Chih-Wen & Botella-Carrubi, Dolores & Blanco-González-Tejero, Cristina, 2024. "The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  3. de Haan, Evert & Padigar, Manjunath & El Kihal, Siham & Kübler, Raoul & Wieringa, Jaap E., 2024. "Unstructured data research in business: Toward a structured approach," Journal of Business Research, Elsevier, vol. 177(C).
  4. André Hanelt & René Bohnsack & David Marz & Cláudia Antunes Marante, 2021. "A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change," Journal of Management Studies, Wiley Blackwell, vol. 58(5), pages 1159-1197, July.
  5. Saesen, Julie & Vera Hedwig Schmidt, Corinna & Strese, Steffen, 2024. "The more, the better: The influence of overconfident CEOs on their firms’ digital orientation," Journal of Business Research, Elsevier, vol. 183(C).
  6. Hua Zhang & Qiwang Zhang, 2023. "How Does Digital Transformation Facilitate Enterprise Total Factor Productivity? The Multiple Mediators of Supplier Concentration and Customer Concentration," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
  7. Ruba Aljafari & Franck Soh & Pankaj Setia & Ritu Agarwal, 2024. "The local environment matters: Evidence from digital healthcare services for patient engagement," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1343-1365, October.
  8. Alina Rydzewska & Danuta Szwajca, 2024. "Cutting-Edge Digital Tools in the Area of Marketing Communication and Sales Used by SMEs versus Economic Results- Evidence from Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 109-134.
  9. Cristina Mihale-Wilson & K. Valerie Carl, 2024. "Designing incentive systems for participation in digital ecosystems—An integrated framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-32, December.
  10. Dhrithi Mahadevan & G. Shainesh, 2024. "Conceptualizing customer experience in multi-actor platforms," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 83-103, June.
  11. Kumar, V. & Ramachandran, Divya, 2021. "Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 402-424.
  12. Peruchi, Diego Falcão & de Jesus Pacheco, Diego Augusto & Todeschini, Bruna Villa & ten Caten, Carla Schwengber, 2022. "Moving towards digital platforms revolution? Antecedents, determinants and conceptual framework for offline B2B networks," Journal of Business Research, Elsevier, vol. 142(C), pages 344-363.
  13. Mohan Subramaniam, 2020. "Digital ecosystems and their implications for competitive strategy," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-10, December.
  14. John Levesque & Cédric Dalmasso & Sophie Hooge, 2022. "Understanding the Impacts of Digital Transformation in the Service Industry: the Mutation of the Back-Office Function in the Insurance Sector," Post-Print hal-04068150, HAL.
  15. Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
  16. Melović, Boban & Jocović, Mijat & Dabić, Marina & Vulić, Tamara Backović & Dudic, Branislav, 2020. "The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro," Technology in Society, Elsevier, vol. 63(C).
  17. Castell, Carolin & Kiefer, Jasmin & Schubach, Sebastian & Schumann, Jan H. & Graf-Vlachy, Lorenz & König, Andreas, 2023. "Integrating digital platform dynamics into customer orientation research: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 163(C).
  18. Sun, Xinbo & Zhang, Qingqiang, 2021. "Building digital incentives for digital customer orientation in platform ecosystems," Journal of Business Research, Elsevier, vol. 137(C), pages 555-566.
  19. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
  20. Tran, Chi Phuong & Pernia, Ronald A. & Nguyen-Thanh, Nhan, 2023. "Mess or match? How do academic perspectives meet the practitioner perspectives in terms of digital transformation?," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
  21. Xiaoli Wang & Ying Gu & Mahmood Ahmad & Chaokai Xue, 2022. "The Impact of Digital Capability on Manufacturing Company Performance," Sustainability, MDPI, vol. 14(10), pages 1-24, May.
  22. Klaus, Philipp ‘Phil’, 2022. "How luxury retail will change forever – The role of atmospherics in the digital era," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  23. Gupta, Shaphali & Leszkiewicz, Agata & Kumar, V. & Bijmolt, Tammo & Potapov, Dmitriy, 2020. "Digital Analytics: Modeling for Insights and New Methods," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 26-43.
  24. Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan, 2022. "Marketing research on Mobile apps: past, present and future," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 195-225, March.
  25. Cagri Bulut & Secil Pelin Aka & Murat Nazli, 2021. "Strategic orientations toward technological innovativeness in the marble industry," SN Business & Economics, Springer, vol. 1(10), pages 1-14, October.
  26. Zou, Yi & van Riel, Allard C.R. & Streukens, Sandra & Bloemer, José, 2023. "Wanted! Investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service," Journal of Business Research, Elsevier, vol. 160(C).
  27. Manjunath Padigar & Ljubomir Pupovac & Ashish Sinha & Rajendra Srivastava, 2022. "The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1277-1298, November.
  28. Guo, Chenhao & Ke, Yun & Zhang, Jinkang, 2023. "Digital transformation along the supply chain," Pacific-Basin Finance Journal, Elsevier, vol. 80(C).
  29. Simona-Valentina Pașcalău & Felix-Angel Popescu & Gheorghina-Liliana Bîrlădeanu & Iza Gigauri, 2024. "The Effects of a Digital Marketing Orientation on Business Performance," Sustainability, MDPI, vol. 16(15), pages 1-30, August.
  30. Samir Mirdasse, 2024. "Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices," Post-Print hal-04853859, HAL.
  31. Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
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