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Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

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Cited by:

  1. Marcello Mariani, 2020. "Web 2.0 and Destination Marketing: Current Trends and Future Directions," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
  2. John Hulland & Mark Houston, 2021. "The importance of behavioral outcomes," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 437-440, May.
  3. Malgorzata Karpinska-Krakowiak & Edyta Rudawska & Barbara Mroz-Gorgon & Lukasz Skowron, 2021. "Academic Research on Marketing in Central and Eastern Europe: A Comparative Analysis of Scholarly Papers Published in Polish versus International Journals," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 198-209.
  4. Wong, Jimmy & Lalwani, Ashok K. & Wang, Jessie J., 2022. "The interactive effect of power and self-construal on consumers’ preferences for brand-logo size," Journal of Business Research, Elsevier, vol. 150(C), pages 279-296.
  5. Tok, Dickson & Chen, Xi & Chu, Xing-Yu (Marcos), 2021. "“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations," Journal of Business Research, Elsevier, vol. 135(C), pages 454-463.
  6. Sören Köcher & Markus Husemann-Kopetzky & Marie Schirmbeck & Melina Hess & Fabian Gmeindl & Samuel Hess, 2024. "A Conceptual replication of the differential price framing effect in the field," Marketing Letters, Springer, vol. 35(1), pages 159-170, March.
  7. Arndt, Aaron D. & Evans, Kenneth R. & Zahedi, Ziniya & Khan, Emmyrose, 2019. "Competent or threatening? When looking like a “salesperson†is disadvantageous," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 166-176.
  8. Alexander B. Pratt & Stacey G. Robinson & Clay M. Voorhees & Joyce (Feng) Wang & Michael D. Giebelhausen, 2023. "Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1143-1164, September.
  9. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
  10. Ginder, Whitney & Byun, Sang-Eun, 2022. "To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  11. Ferreira, Kirla & Botelho, Delane, 2021. "(Un)deservingness distinctions impact envy subtypes: Implications for brand attitude and choice," Journal of Business Research, Elsevier, vol. 125(C), pages 89-102.
  12. Roy, Rajat & Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Naidoo, Vik, 2024. "The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing," Journal of Business Research, Elsevier, vol. 182(C).
  13. Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2021. "The influence of scent on virtual reality experiences: The role of aroma-content congruence," Journal of Business Research, Elsevier, vol. 123(C), pages 289-301.
  14. Ringler, Christine & Sirianni, Nancy J. & Christenson, Brett, 2021. "The Power of Consequential Product Sounds," Journal of Retailing, Elsevier, vol. 97(2), pages 288-300.
  15. Dass, Mayukh & Kumar, Piyush & Acharya, Manaswini, 2024. "An approach to brand planning under high competitor set variation," Journal of Business Research, Elsevier, vol. 182(C).
  16. Jasinenko, Anna & Christandl, Fabian & Meynhardt, Timo, 2020. "Justified by ideology: Why conservatives care less about corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 114(C), pages 290-303.
  17. Ashish Varma & Adnan Khan, 2023. "Simons levers of control disentangled: A quasi-experiment into the competitiveness of hybrid firms," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2023(2), pages 19-41.
  18. Pade, Robin & Feurer, Sven, 2022. "The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing," Journal of Business Research, Elsevier, vol. 145(C), pages 277-287.
  19. Singh, Jaywant & Crisafulli, Benedetta & Quamina, La Toya, 2020. "‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances," Journal of Business Research, Elsevier, vol. 117(C), pages 839-849.
  20. Japutra, Arnold & Septianto, Felix & Can, Ali Selcuk, 2022. "Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  21. Gesche Kindermann & Christine Domegan & Easkey Britton & Caitriona Carlin & Mona Isazad Mashinchi & Adegboyega Ojo, 2021. "Understanding the Dynamics of Green and Blue Spaces for Health and Wellbeing Outcomes in Ireland: A Systemic Stakeholder Perspective," Sustainability, MDPI, vol. 13(17), pages 1-15, August.
  22. Bresciani, Stefano & Ferraris, Alberto & Santoro, Gabriele & Premazzi, Katia & Quaglia, Roberto & Yahiaoui, Dorra & Viglia, Giampaolo, 2021. "The seven lives of Airbnb. The role of accommodation types," Annals of Tourism Research, Elsevier, vol. 88(C).
  23. Gupta, Shipra & Coskun, Merve, 2021. "The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  24. Christopher L. Newman & Melissa D. Cinelli & Douglas Vorhies & Judith Anne Garretson Folse, 2019. "Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 76-96, January.
  25. Lutz Kaufmann & Moritz Schreiner & Felix Reimann, 2023. "Narratives in supplier negotiations—The interplay of narrative design elements, structural power, and outcomes," Journal of Supply Chain Management, Institute for Supply Management, vol. 59(1), pages 66-94, January.
  26. Paydas Turan, Ceyda, 2021. "What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  27. Lembregts, Christophe & Cadario, Romain, 2024. "Consumer-Driven Climate Mitigation: Exploring Barriers and Solutions in Studying Higher Mitigation Potential Behaviors," OSF Preprints ywus6, Center for Open Science.
  28. Michal Maimaran & Yuval Salant, 2019. "The effect of limited availability on children’s consumption, engagement, and choice behavior," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(1), pages 72-79, January.
  29. Musa Essa, 2023. "Diversity from the customer's perspective: Good or bad? The case of disability," Italian Journal of Marketing, Springer, vol. 2023(1), pages 81-98, March.
  30. Bellman, Steven & Beal, Virginia & Wooley, Brooke & Varan, Duane, 2020. "Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online," Journal of Business Research, Elsevier, vol. 120(C), pages 103-113.
  31. van Esch, Patrick & Cui, Yuanyuan (Gina) & Jain, Shailendra Pratap, 2021. "The effect of political ideology and message frame on donation intent during the COVID-19 pandemic," Journal of Business Research, Elsevier, vol. 125(C), pages 201-213.
  32. Florian Lange & Shimpei Iwasaki, 2020. "Validating the Pro-Environmental Behavior Task in a Japanese Sample," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
  33. Pino, Giovanni & Amatulli, Cesare & Nataraajan, Rajan & De Angelis, Matteo & Peluso, Alessandro M. & Guido, Gianluigi, 2020. "Product touch in the real and digital world: How do consumers react?," Journal of Business Research, Elsevier, vol. 112(C), pages 492-501.
  34. Kieliszek, Anastasia, 2021. "A Signaling Theory Perspective on Building Supportive Responses to Organizational Change: An Experimental Study," Junior Management Science (JUMS), Junior Management Science e. V., vol. 6(4), pages 700-744.
  35. Coby Morvinski & Silvia Saccardo & On Amir, 2023. "Mis-Nudging Morality," Management Science, INFORMS, vol. 69(1), pages 464-474, January.
  36. Das, Gopal & Roy, Rajat & Naidoo, Vik, 2020. "When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge," Journal of Business Research, Elsevier, vol. 116(C), pages 60-67.
  37. Tracie (Tsun-Yin) Tung & Harold F. Koenig & Hsiou-Lien Chen, 2017. "Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison," Sustainability, MDPI, vol. 9(11), pages 1-17, October.
  38. repec:cup:judgdm:v:14:y:2019:i:1:p:72-79 is not listed on IDEAS
  39. Otterbring, Tobias & Folwarczny, Michał, 2024. "Social validation, reciprocation, and sustainable orientation: Cultivating “clean†codes of conduct through social influence," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  40. Ringler, Christine & Sirianni, Nancy J. & Gustafsson, Anders & Peck, Joann, 2019. "Look but Don’t Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior," Journal of Retailing, Elsevier, vol. 95(4), pages 186-203.
  41. Caruelle, Delphine & Shams, Poja & Gustafsson, Anders & Lervik-Olsen, Line, 2024. "Emotional arousal in customer experience: A dynamic view," Journal of Business Research, Elsevier, vol. 170(C).
  42. Bhattacharyya, Ayan & Jha, Subhash & Guha, Abhijit & Biswas, Abhijit, 2023. "Should firms display the sale price using larger font?," Journal of Retailing, Elsevier, vol. 99(1), pages 17-25.
  43. Chark, Robin, 2021. "Midnight in Paris: on heritage and nostalgia," Annals of Tourism Research, Elsevier, vol. 90(C).
  44. Zhan, Mengmeng & Huang, Minxue & Li, Aoqi & Yang, Yvmeng, 2023. "The role of impulsive behaviour and meta-perception in referral reward programs," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  45. Visentin, Marco & Tuan, Annamaria, 2021. "Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  46. Kovacheva, Aleksandra & Nikolova, Hristina & Lamberton, Cait, 2022. "Will he buy a surprise? Gender differences in the purchase of surprise offerings," Journal of Retailing, Elsevier, vol. 98(4), pages 667-684.
  47. Hernández-Ortega, Blanca, 2020. "When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses," Journal of Business Research, Elsevier, vol. 113(C), pages 422-435.
  48. Thomas, Veronica L. & Fowler, Kendra, 2023. "Examining the outcomes of influencer activism," Journal of Business Research, Elsevier, vol. 154(C).
  49. Caruelle, Delphine & Gustafsson, Anders & Shams, Poja & Lervik-Olsen, Line, 2019. "The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action," Journal of Business Research, Elsevier, vol. 104(C), pages 146-160.
  50. Sabrina Scheidler & Laura Marie Edinger-Schons & Jelena Spanjol & Jan Wieseke, 2019. "Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms," Journal of Business Ethics, Springer, vol. 157(2), pages 339-358, June.
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