Should firms display the sale price using larger font?
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DOI: 10.1016/j.jretai.2022.06.005
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Cited by:
- Fennell, Patrick B. & Schneider, Gustavo, 2023. "The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
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Keywords
Pricing; Display effects; Font size; Perceptual salience;All these keywords.
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