Product touch in the real and digital world: How do consumers react?
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DOI: 10.1016/j.jbusres.2019.10.002
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Cited by:
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- Kühn, Frauke & Lichters, Marcel & Krey, Nina, 2020. "The touchy issue of produce: Need for touch in online grocery retailing," Journal of Business Research, Elsevier, vol. 117(C), pages 244-255.
- Molinillo, Sebastian & Aguilar-Illescas, RocÃo & Anaya-Sánchez, Rafael & Carvajal-Trujillo, Elena, 2022. "The customer retail app experience: Implications for customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
- Wang, Dongyi & Luo, Xin (Robert) & Hua, Ying & Benitez, Jose, 2023. "Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective," Journal of Business Research, Elsevier, vol. 156(C).
- Petit, Olivia & Javornik, Ana & Velasco, Carlos, 2022. "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, Elsevier, vol. 98(2), pages 277-293.
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Keywords
Product touch; Tactile-functional products; Tactile feedback; Ease of use; Instrumental need for touch; Vicarious touch;All these keywords.
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