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Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake

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Cited by:

  1. Min, Dong-Jun & Cunha, Marcus, 2019. "The influence of horizontal and vertical product attribute information on decision making under risk: The role of perceived competence," Journal of Business Research, Elsevier, vol. 97(C), pages 174-183.
  2. Dikla Perez & Yael Steinhart & Amir Grinstein & Meike Morren, 2021. "Consistency in identity-related sequential decisions," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-26, December.
  3. Pechtl, Hans, 2011. "Die Präferenzwirkung nicht-verfügbarer Alternativen: Der Phantomeffekt," Wirtschaftswissenschaftliche Diskussionspapiere 01/2011, University of Greifswald, Faculty of Law and Economics.
  4. Joel Huber & Kelly Goldsmith & Cassie Mogilner, 2008. "Reinforcement versus balance response in sequential choice," Marketing Letters, Springer, vol. 19(3), pages 229-239, December.
  5. Gentina, Elodie & Shrum, L.J. & Lowrey, Tina M., 2016. "Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers," Journal of Business Research, Elsevier, vol. 69(12), pages 5785-5792.
  6. Heffron, Raphael J., 2013. "Nuclear energy policy in the United States 1990–2010: A federal or state responsibility?," Energy Policy, Elsevier, vol. 62(C), pages 254-266.
  7. repec:cup:judgdm:v:7:y:2012:i:2:p:196-204 is not listed on IDEAS
  8. Kim, Jungkeun, 2020. "Impact of the perceived threat of COVID-19 on variety-seeking," Australasian marketing journal, Elsevier, vol. 28(3), pages 108-116.
  9. Mantrala, Murali K. & Levy, Michael & Kahn, Barbara E. & Fox, Edward J. & Gaidarev, Peter & Dankworth, Bill & Shah, Denish, 2009. "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda," Journal of Retailing, Elsevier, vol. 85(1), pages 71-83.
  10. Dholakia, Utpal M. & Gopinath, Mahesh & Bagozzi, Richard P., 2005. "The role of desires in sequential impulsive choices," Organizational Behavior and Human Decision Processes, Elsevier, vol. 98(2), pages 179-194, November.
  11. Song Yoon & Kwanho Suk & Seon Lee & Eun Park, 2011. "To seek variety or uniformity: The role of culture in consumers’ choice in a group setting," Marketing Letters, Springer, vol. 22(1), pages 49-64, March.
  12. Fernandes, Daniel, 2013. "The 1/N Rule revisited: Heterogeneity in the naïve diversification bias," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 310-313.
  13. Kim, Jungkeun & Spence, Mark T. & Marshall, Roger, 2018. "The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect," Journal of Retailing, Elsevier, vol. 94(2), pages 167-185.
  14. Hristina Nikolova & Cait Lamberton, 2016. "Men and the Middle: Gender Differences in Dyadic Compromise Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 355-371.
  15. Heffron, Raphael J., 2013. "The application of contrast explanation to energy policy research: UK nuclear energy policy 2002–2012," Energy Policy, Elsevier, vol. 55(C), pages 602-616.
  16. Lin Boldt & Neeraj Arora, 2017. "Dyadic Compromise Effect," Marketing Science, INFORMS, vol. 36(3), pages 436-452, May.
  17. Creed, Bernard & Ning Shen, Kathy & Ashill, Nick & Wu, Tianshi, 2021. "Retail shopping at airports: Making travellers buy again," Journal of Business Research, Elsevier, vol. 137(C), pages 293-307.
  18. Cao, Xinyu & Mokhtarian, Patricia L., 2005. "How do individuals adapt their personal travel? A conceptual exploration of the consideration of travel-related strategies," Transport Policy, Elsevier, vol. 12(3), pages 199-206, May.
  19. Christopher K. Hsee & Yuval Rottenstreich & Alois Stutzer, 2012. "Suboptimal choices and the need for experienced individual well-being in economic analysis," International Journal of Happiness and Development, Inderscience Enterprises Ltd, vol. 1(1), pages 63-85.
  20. Sohn, Yong Seok & Ko, Man Ting, 2021. "The impact of planned vs. unplanned purchases on subsequent purchase decision making in sequential buying situations," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  21. Shih-Chieh Chuang & HsiuJu Yen, 2007. "The impact of a product’s country-of-origin on compromise and attraction effects," Marketing Letters, Springer, vol. 18(4), pages 279-291, December.
  22. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 1-19, June.
  23. Simonson, Itamar, 2003. "Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions," Research Papers 1794, Stanford University, Graduate School of Business.
  24. Byun, Kyung-Ah (Kay) & Jones, Robert Paul & Wooldridge, Barbara Ross, 2018. "It is not always about brand: Design-driven consumers and their self-expression," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 296-303.
  25. Müller, Holger & Benjamin Kroll, Eike & Vogt, Bodo, 2010. "“Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contextsâ€," Journal of Retailing and Consumer Services, Elsevier, vol. 17(5), pages 441-448.
  26. Michael Canty & Felix Josua Lang & Susanne Jana Adler & Marcel Lichters & Marko Sarstedt, 2024. "Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes," Marketing Letters, Springer, vol. 35(3), pages 451-476, September.
  27. Shih-Chieh Chuang & Danny Tengti Kao & Yin-Hui Cheng & Chu-An Chou, 2012. "The effect of incomplete information on the compromise effect," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(2), pages 196-204, March.
  28. Katherine Burson & David Faro & Yuval Rottenstreich, 2013. "Multiple-Unit Holdings Yield Attenuated Endowment Effects," Management Science, INFORMS, vol. 59(3), pages 545-555, November.
  29. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 1-19, June.
  30. Lichters, Marcel & Müller, Holger & Sarstedt, Marko & Vogt, Bodo, 2016. "How durable are compromise effects?," Journal of Business Research, Elsevier, vol. 69(10), pages 4056-4064.
  31. Martijn G. de Jong & Donald R. Lehmann & Oded Netzer, 2012. "State-Dependence Effects in Surveys," Marketing Science, INFORMS, vol. 31(5), pages 838-854, September.
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