Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
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Cited by:
- Jooa Baek & Jaeseok Lee, 2021. "A Conceptual Framework on Reconceptualizing Customer Share of Wallet (SOW): As a Perspective of Dynamic Process in the Hospitality Consumption Context," Sustainability, MDPI, vol. 13(3), pages 1-11, January.
- Anantadjaya, Samuel PD & Nawangwulan, Irma M. & Pramesty, Ignatia Andari & Gunawan, Grace Aditya, 2015. "Measuring Customers’ Intimacy: Evidence From Indonesian Service-Based Companies," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 61(2), pages 1-18, June.
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