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Reinforcement versus balance response in sequential choice

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  • Joel Huber
  • Kelly Goldsmith
  • Cassie Mogilner

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  • Joel Huber & Kelly Goldsmith & Cassie Mogilner, 2008. "Reinforcement versus balance response in sequential choice," Marketing Letters, Springer, vol. 19(3), pages 229-239, December.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:229-239
    DOI: 10.1007/s11002-008-9042-5
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    References listed on IDEAS

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    1. Drolet, Aimee, 2002. "Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 293-305, December.
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    Cited by:

    1. van Ittersum, Koert & van der Heide, Martine T. & Holtrop, Niels & Bijmolt, Tammo H.A. & van Doorn, Jenny, 2024. "Healthy shopping dynamics: The healthiness of sequential grocery choices," Journal of Retailing, Elsevier, vol. 100(1), pages 24-40.
    2. Greiff Matthias & Egbert Henrik, 2017. "The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games?," Management & Marketing, Sciendo, vol. 12(1), pages 124-139, March.
    3. Greiff, Matthias & Egbert, Henrik, 2016. "The Pay-What-You-Want Game and Laboratory Experiments," MPRA Paper 75222, University Library of Munich, Germany.
    4. Claudio Hoffmann Sampaio & Carolina Brun Ruga, 2023. "Sequential versus Simultaneous: The Variety-Seeking in Gift Giving," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(5), pages 1-72, August.
    5. Vakeel, Khadija Ali & Fudurić, Morana & Viswanathan, Vijay & Sakashita, Mototaka, 2023. "Sustaining shopping momentum in retail malls using real-time messaging," Journal of Retailing, Elsevier, vol. 99(1), pages 102-114.
    6. Kim, Hwang & Rao, Vithala R., 2023. "A comparison of online recommendation methods: Simultaneous versus sequential approaches," Journal of Retailing, Elsevier, vol. 99(2), pages 210-227.
    7. Qiqi Wang & Xueling Fan & Jun Liu & Wenjing Cai, 2023. "Does a Help Giver Seek the Help from Others? The Consistency and Licensing Mechanisms and the Role of Leader Respect," Journal of Business Ethics, Springer, vol. 184(3), pages 605-626, May.
    8. Xie, Yi (Fionna) & Mandel, Naomi & Gardner, Meryl P., 2021. "Not all dieters are the same: Development of the Diet Balancing Scale," Journal of Business Research, Elsevier, vol. 133(C), pages 143-157.

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