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Discovery-Oriented Consumer Research

Citations

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Cited by:

  1. Mark J. Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen, 2004. "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," The Review of Economics and Statistics, MIT Press, vol. 86(2), pages 514-533, May.
  2. Manolis, Chris & Roberts, James A., 2008. "Compulsive buying: Does it matter how it's measured?," Journal of Economic Psychology, Elsevier, vol. 29(4), pages 555-576, August.
  3. Jörg Kraigher-Krainer, 2012. "Scaling Consumers' Purchase Involvement: A New Approach," Central European Business Review, Prague University of Economics and Business, vol. 2012(1), pages 14-19.
  4. LaTour, Kathryn & LaTour, Michael S. & Zinkhan, George M., 2010. "Coke is It: How stories in childhood memories illuminate an icon," Journal of Business Research, Elsevier, vol. 63(3), pages 328-336, March.
  5. Antonia Krefeld-Schwalb & Benjamin Scheibehenne, 2023. "Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020," Marketing Letters, Springer, vol. 34(3), pages 351-365, September.
  6. Sweeney, Jill & Swait, Joffre, 2008. "The effects of brand credibility on customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 179-193.
  7. Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
  8. Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
  9. Blut, Markus & Chowdhry, Nivriti & Mittal, Vikas & Brock, Christian, 2015. "E-Service Quality: A Meta-Analytic Review," Journal of Retailing, Elsevier, vol. 91(4), pages 679-700.
  10. Teresa Heath & Lisa O’Malley & Matthew Heath & Vicky Story, 2016. "Caring and Conflicted: Mothers’ Ethical Judgments about Consumption," Journal of Business Ethics, Springer, vol. 136(2), pages 237-250, June.
  11. Tuncay, Linda & Otnes, Cele C., 2008. "The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers," Journal of Retailing, Elsevier, vol. 84(4), pages 487-499.
  12. Hilda Bongazana Dondolo, 2016. "Facebook: The Holy Grail of Relationship Marketing?," Journal of Economics and Behavioral Studies, AMH International, vol. 8(5), pages 6-17.
  13. Javornik, Ana & Duffy, Katherine & Rokka, Joonas & Scholz, Joachim & Nobbs, Karinna & Motala, Anisa & Goldenberg, Adriana, 2021. "Strategic approaches to augmented reality deployment by luxury brands," Journal of Business Research, Elsevier, vol. 136(C), pages 284-292.
  14. Ruchika Sharma & Karnica Tanwar, 2023. "Organisation Pursuit Intention Through Perceived Employer Brand, Person Organisation Fit and Perceived Organisational Prestige," Corporate Reputation Review, Palgrave Macmillan, vol. 26(1), pages 33-53, February.
  15. Espinosa, Jennifer A. & Ortinau, David J., 2016. "Debunking legendary beliefs about student samples in marketing research," Journal of Business Research, Elsevier, vol. 69(8), pages 3149-3158.
  16. JS Armstrong & Roderick J. Brodie & Andrew G. Parsons, 2004. "Hypotheses in Marketing Science: Literature Review and Publication Audit," General Economics and Teaching 0412013, University Library of Munich, Germany.
  17. Samy Belaïd & Jérôme Lacoeuilhe, 2015. "Mesure de l’attitude à l’égard de la MDD : nouvelles perspectives," Post-Print hal-01178082, HAL.
  18. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.
  19. Michel Tuan Pham, 2023. "Are scientific practices improving in consumer research? A glass half-full and half-empty," Marketing Letters, Springer, vol. 34(3), pages 375-382, September.
  20. Armstrong, J. Scott, 2003. "Discovery and communication of important marketing findings: Evidence and proposals," Journal of Business Research, Elsevier, vol. 56(1), pages 69-84, January.
  21. Lawrence, Benjamin & Kaufmann, Patrick J., 2011. "Identity in Franchise Systems: The Role of Franchisee Associations," Journal of Retailing, Elsevier, vol. 87(3), pages 285-305.
  22. Coderre, François & Sirieix, Lucie & Valette-Florence, Pierre, 2022. "The facets of consumer-based food label equity: Measurement, structure and managerial relevance," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  23. Pieters, R. & Bijmolt, T.H.A., 1997. "Consumer memory for television advertising : A field study of duration, serial position and competition effects," Other publications TiSEM 1ae20014-8470-4056-8e3d-6, Tilburg University, School of Economics and Management.
  24. Poulsen, Jacob, 1999. "Danish consumers’ attitudes towards functional foods," MAPP Working Papers 62, University of Aarhus, Aarhus School of Business, The MAPP Centre.
  25. Bramh Dev Sharma, 2014. "Residential Estate Valuation Index (REVI): A Consumer Perspective," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 365-380, August.
  26. Francisco J. Conejo & Lawrence F. Cunningham & Clifford E. Young, 2020. "Revisiting the Brand Luxury Index: new empirical evidence and future directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 108-122, January.
  27. Therese A Joiner & Lynne Leveson & Kim Langfield-Smith, 2002. "Technical Language, Advice Understandability, and Perceptions of Expertise and Trustworthiness: The Case of the Financial Planner," Australian Journal of Management, Australian School of Business, vol. 27(1), pages 25-43, June.
  28. Nithima Sumpradit & Richard P. Bagozzi & Frank J. Ascione, 2015. "“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1024926-102, December.
  29. John Hulland & Hans Baumgartner & Keith Marion Smith, 2018. "Marketing survey research best practices: evidence and recommendations from a review of JAMS articles," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 92-108, January.
  30. McQuarrie, Edward F., 2004. "Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing," Journal of Business Research, Elsevier, vol. 57(2), pages 142-153, February.
  31. Karanika, Katerina & Hogg, Margaret K., 2013. "Trajectories across the lifespan of possession-self relationships," Journal of Business Research, Elsevier, vol. 66(7), pages 910-916.
  32. Wesley, Scarlett & LeHew, Melody & Woodside, Arch G., 2006. "Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method," Journal of Business Research, Elsevier, vol. 59(5), pages 535-548, May.
  33. Muninger, Marie-Isabelle & Hammedi, Wafa & Mahr, Dominik, 2019. "The value of social media for innovation: A capability perspective," Journal of Business Research, Elsevier, vol. 95(C), pages 116-127.
  34. Lee, Euehun & Moschis, George P. & Mathur, Anil, 2001. "A study of life events and changes in patronage preferences," Journal of Business Research, Elsevier, vol. 54(1), pages 25-38, October.
  35. Mateja Kos Koklic & Irena Vida, 2009. "A Strategic Household Purchase: Consumer House Buying Behavior," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 7(1), pages 75-96.
  36. Golossenko, Artyom & Pillai, Kishore Gopalakrishna & Aroean, Lukman, 2020. "Seeing brands as humans: Development and validation of a brand anthropomorphism scale," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 737-755.
  37. Athiyaman, Adee, 2015. "Biomass residential heating: semantic structure and implications for advertising," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 117(1), pages 1-4, April.
  38. Mahsa Akbari, 2015. "Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products," Global Business Review, International Management Institute, vol. 16(3), pages 478-493, June.
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