The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers
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DOI: 10.1016/j.jretai.2008.09.004
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Cited by:
- Julia Rötzmeier-Keuper, 2020. "Consumer Vulnerability: Overview And Synthesis Of The Current State Of Knowledge And Future Service-Related Research Directions," Working Papers Dissertations 65, Paderborn University, Faculty of Business Administration and Economics.
- Alicia Lefrançois & Sophie Changeur, 2021. "Conceptualizing The Transgression Of Gender Norms In Consumption : Multimodal Critical Analysis Of French Hetero-Masculinities’ Representations And Gender Roles [Vers une conceptualisation de la tr," Post-Print hal-03643690, HAL.
- Namrata Sandhu & Dilpreet Singh, 2017. "Gender Contamination in Indian Automobile Advertisements," Paradigm, , vol. 21(2), pages 139-155, December.
- Wen, Na & Lurie, Nicholas H., 2018. "The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names," Journal of Retailing, Elsevier, vol. 94(4), pages 393-407.
- Avery, Jill, 2012. "Defending the markers of masculinity: Consumer resistance to brand gender-bending," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 322-336.
- Jill Nash & Cindy Sidhu, 2023. "‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 381-397, September.
- Dant, Rajiv P. & Brown, James R., 2008. "Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature," Journal of Retailing, Elsevier, vol. 84(4), pages 371-397.
- Jack Coffin & Christian Eichert & Shona Bettany & Andrew Lindridge & Gillian Oakenfull & Jacob Östberg & Lisa Peñaloza & Diego Rinallo & David Rowe & Jannsen Santana & Luca M. Visconti & Luciana Walth, 2022. "Crossing wires : Short-circuiting marketing theory," Post-Print hal-04325542, HAL.
- Namrata Sandhu, 2018. "Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product," FIIB Business Review, , vol. 7(4), pages 293-303, December.
- Glavas, Charmaine & Letheren, Kate & Russell-Bennett, Rebekah & McAndrew, Ryan & Bedggood, Rowan E., 2020. "Exploring the resources associated with consumer vulnerability: Designing nuanced retail hardship programs," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
- Myles Landers, V. & Esmark Jones, Carol L. & Barney, Christian, 2024. "The social influence of employee groups: Understanding the impact of employee groups on customer intentions through intimidation," Journal of Business Research, Elsevier, vol. 170(C).
- Brown, James R. & Dant, Rajiv P., 2009. "The Theoretical Domains of Retailing Research: A Retrospective," Journal of Retailing, Elsevier, vol. 85(2), pages 113-128.
- Namrata Sandhu, 2017. "Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda," Business Perspectives and Research, , vol. 5(2), pages 151-166, July.
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Keywords
Identity-vulnerable consumers; Consumer; Persuasion knowledge;All these keywords.
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