Debunking legendary beliefs about student samples in marketing research
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DOI: 10.1016/j.jbusres.2015.12.003
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- Trafimow, David & Hyman, Michael R. & Kostyk, Alena, 2020. "The (im)precision of scholarly consumer behavior research," Journal of Business Research, Elsevier, vol. 114(C), pages 93-101.
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Keywords
Defined target population; Sampling frame; Academic legendary beliefs; Generalizability; Motivation; Homogeneity;All these keywords.
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