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Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing

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  • McQuarrie, Edward F.

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  • McQuarrie, Edward F., 2004. "Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing," Journal of Business Research, Elsevier, vol. 57(2), pages 142-153, February.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:2:p:142-153
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    References listed on IDEAS

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    1. Lynch, John G, Jr, 1983. "The Role of External Validity in Theoretical Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 109-111, June.
    2. Calder, Bobby J & Philips, Lynn W & Tybout, Alice M, 1983. "Beyond External Validity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 112-124, June.
    3. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1982. "The Concept of External Validity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 240-244, December.
    4. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    5. Lynch, John G, Jr, 1982. "On the External Validity of Experiments in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 225-239, December.
    6. Ferber, Robert, 1977. "Research by Convenience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 57-58, June.
    7. Brinberg, David & Lynch, John G, Jr & Sawyer, Alan G, 1992. "Hypothesized and Confounded Explanations in Theory Tests: A Bayesian Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 139-154, September.
    8. Kover, Arthur J, 1995. "Copywriters' Implicit Theories of Communication: An Exploration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 596-611, March.
    9. Wells, William D, 1993. "Discovery-Oriented Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 489-504, March.
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    Cited by:

    1. Bednall, David Hugh & Valos, Michael & Adam, Stewart & McLeod, Colin, 2012. "Getting Generation Y to attend: Friends, interactivity and half-time entertainment," Sport Management Review, Elsevier, vol. 15(1), pages 80-90.
    2. Milad Haghani & Michiel C. J. Bliemer & John M. Rose & Harmen Oppewal & Emily Lancsar, 2021. "Hypothetical bias in stated choice experiments: Part I. Integrative synthesis of empirical evidence and conceptualisation of external validity," Papers 2102.02940, arXiv.org.
    3. Haghani, Milad & Bliemer, Michiel C.J. & Rose, John M. & Oppewal, Harmen & Lancsar, Emily, 2021. "Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods," Journal of choice modelling, Elsevier, vol. 41(C).

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