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The Role of the Management Sciences in Research on Personalization

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Cited by:

  1. Joel Steckel & Russell Winer & Randolph Bucklin & Benedict Dellaert & Xavier Drèze & Gerald Häubl & Sandy Jap & John Little & Tom Meyvis & Alan Montgomery & Arvind Rangaswamy, 2005. "Choice in Interactive Environments," Marketing Letters, Springer, vol. 16(3), pages 309-320, December.
  2. Xi Chen & Zachary Owen & Clark Pixton & David Simchi-Levi, 2022. "A Statistical Learning Approach to Personalization in Revenue Management," Management Science, INFORMS, vol. 68(3), pages 1923-1937, March.
  3. Arthur M. Geoffrion & Ramayya Krishnan, 2003. "E-Business and Management Science: Mutual Impacts (Part 1 of 2)," Management Science, INFORMS, vol. 49(10), pages 1275-1286, October.
  4. Nico Neumann & Catherine E. Tucker & Timothy Whitfield, 2019. "Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies," Marketing Science, INFORMS, vol. 38(6), pages 918-926, November.
  5. L. X. Cui, 2016. "Joint optimization of production planning and supplier selection incorporating customer flexibility: an improved genetic approach," Journal of Intelligent Manufacturing, Springer, vol. 27(5), pages 1017-1035, October.
  6. Zhengliang Xue & Zizhuo Wang & Markus Ettl, 2016. "Pricing Personalized Bundles: A New Approach and An Empirical Study," Manufacturing & Service Operations Management, INFORMS, vol. 18(1), pages 51-68, February.
  7. Arup Roy & Soumya Banerjee & Chintan Bhatt & Youakim Badr & Saurav Mallik, 2018. "Hybrid Group Recommendation Using Modified Termite Colony Algorithm: A Context Towards Big Data," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 17(02), pages 1-31, June.
  8. repec:dgr:rugsom:06f07 is not listed on IDEAS
  9. Fay, Scott & Mitra, Deb & Wang, Qiong, 2009. "Ask or infer? Strategic implications of alternative learning approaches in customization," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 136-152.
  10. Didier Laussel & Joana Resende, 2022. "When Is Product Personalization Profit-Enhancing? A Behavior-Based Discrimination Model," Post-Print hal-03740642, HAL.
  11. Tran, Trang P., 2017. "Personalized ads on Facebook: An effective marketing tool for online marketers," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 230-242.
  12. Bleier, Alexander & Eisenbeiss, Maik, 2015. "The Importance of Trust for Personalized Online Advertising," Journal of Retailing, Elsevier, vol. 91(3), pages 390-409.
  13. Sumitro Banerjee & Alex P. Thevaranjan, 2019. "Targeting and salesforce compensation: When sales spill over to unprofitable customers," Quantitative Marketing and Economics (QME), Springer, vol. 17(1), pages 81-104, March.
  14. Olafsson, Sigurdur & Li, Xiaonan & Wu, Shuning, 2008. "Operations research and data mining," European Journal of Operational Research, Elsevier, vol. 187(3), pages 1429-1448, June.
  15. Sumitro Banerjee & Alex P. Thevaranjan, 2013. "How to deal with unprofitable customers? A salesforce compensation perspective," ESMT Research Working Papers ESMT-13-05, ESMT European School of Management and Technology.
  16. Felipe Thomaz & Carolina Salge & Elena Karahanna & John Hulland, 2020. "Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 43-63, January.
  17. H-V Seow, 2010. "Question selection responding to information on customers from heterogeneous populations to select offers that maximize expected profit," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(3), pages 443-454, March.
  18. Aguirre, Elizabeth & Mahr, Dominik & Grewal, Dhruv & de Ruyter, Ko & Wetzels, Martin, 2015. "Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness," Journal of Retailing, Elsevier, vol. 91(1), pages 34-49.
  19. Gökgür, Burak & Karabatı, Selçuk, 2019. "Dynamic and targeted bundle pricing of two independently valued products," European Journal of Operational Research, Elsevier, vol. 279(1), pages 184-198.
  20. Young-Jin Lee & Kellie B. Keeling & Andrew Urbaczewski, 2019. "The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales," Information Systems Frontiers, Springer, vol. 21(4), pages 829-844, August.
  21. Muzaffer Buyruk & Ertan Güner, 2022. "Personalization in airline revenue management: an overview and future outlook," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(2), pages 129-139, April.
  22. Daniel Zeng & Yong Liu & Ping Yan & Yanwu Yang, 2021. "Location-Aware Real-Time Recommender Systems for Brick-and-Mortar Retailers," INFORMS Journal on Computing, INFORMS, vol. 33(4), pages 1608-1623, October.
  23. Anuj Kumar & Rahul Telang, 2011. "Product Customization and Customer Service Costs: An Empirical Analysis," Manufacturing & Service Operations Management, INFORMS, vol. 13(3), pages 347-360, July.
  24. Kartik Hosanagar & Daniel Fleder & Dokyun Lee & Andreas Buja, 2014. "Will the Global Village Fracture Into Tribes? Recommender Systems and Their Effects on Consumer Fragmentation," Management Science, INFORMS, vol. 60(4), pages 805-823, April.
  25. Fue Zeng & Qing Ye & Zhilin Yang & Jing Li & Yiping Amy Song, 2022. "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns," Journal of Business Ethics, Springer, vol. 176(4), pages 781-798, April.
  26. Moutaz Khouja & Jing Zhou, 2016. "The effect of a temporary product distribution channel on supply chain performance," Naval Research Logistics (NRL), John Wiley & Sons, vol. 63(7), pages 505-528, October.
  27. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  28. Lourenço, Carlos J.S. & Dellaert, Benedict G.C. & Donkers, Bas, 2020. "Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 107-124.
  29. Roland T. Rust & Ming-Hui Huang, 2014. "The Service Revolution and the Transformation of Marketing Science," Marketing Science, INFORMS, vol. 33(2), pages 206-221, March.
  30. Kurt P. Munz & Minah H. Jung & Adam L. Alter, 2020. "Name Similarity Encourages Generosity: A Field Experiment in Email Personalization," Marketing Science, INFORMS, vol. 39(6), pages 1071-1091, November.
  31. G. E. Fruchter & S. P. Sigué, 2009. "Social Relationship and Transactional Marketing Policies—Maximizing Customer Lifetime Value," Journal of Optimization Theory and Applications, Springer, vol. 142(3), pages 469-492, September.
  32. Teerling, M.L. & Huizingh, Eelko K.R.E., 2006. "Exploring the concept of web site customization: applications and antecedents," Research Report 06F07, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  33. Moon, Junyean & Chadee, Doren & Tikoo, Surinder, 2008. "Culture, product type, and price influences on consumer purchase intention to buy personalized products online," Journal of Business Research, Elsevier, vol. 61(1), pages 31-39, January.
  34. Kar Yan Tam & Shuk Ying Ho, 2005. "Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective," Information Systems Research, INFORMS, vol. 16(3), pages 271-291, September.
  35. Tingliang Huang & Chao Liang & Jingqi Wang, 2018. "The Value of “Bespoke”: Demand Learning, Preference Learning, and Customer Behavior," Management Science, INFORMS, vol. 64(7), pages 3129-3145, July.
  36. Sriram Thirumalai & Kingshuk K. Sinha, 2013. "To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers," Information Systems Research, INFORMS, vol. 24(3), pages 683-708, September.
  37. Rakesh Gupta & Amitava Bagchi & Sumit Sarkar, 2007. "Improving Linkage of Web Pages," INFORMS Journal on Computing, INFORMS, vol. 19(1), pages 127-136, February.
  38. Yicheng Song & Nachiketa Sahoo & Elie Ofek, 2019. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation," Management Science, INFORMS, vol. 65(8), pages 3737-3757, August.
  39. Dengpan Liu & Sumit Sarkar & Chelliah Sriskandarajah, 2010. "Resource Allocation Policies for Personalization in Content Delivery Sites," Information Systems Research, INFORMS, vol. 21(2), pages 227-248, June.
  40. Piccoli, Gabriele & Lui, Tsz-Wai & Grün, Bettina, 2017. "The impact of IT-enabled customer service systems on service personalization, customer service perceptions, and hotel performance," Tourism Management, Elsevier, vol. 59(C), pages 349-362.
  41. Huosong Xia & Xiang Wei & Wuyue An & Zuopeng Justin Zhang & Zelin Sun, 2021. "Design of electronic-commerce recommendation systems based on outlier mining," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 295-311, June.
  42. Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
  43. Behl, Abhishek & Jayawardena, Nirma & Bhardwaj, Shikha & Pereira, Vijay & del Giudice, Manlio & Zhang, Justin, 2024. "Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies," Technovation, Elsevier, vol. 129(C).
  44. Chen, Bintong & Chen, Jing, 2017. "Compete in Price or Service?—A Study of Personalized Pricing and Money Back Guarantees," Journal of Retailing, Elsevier, vol. 93(2), pages 154-171.
  45. Shuk Ying Ho & David Bodoff & Kar Yan Tam, 2011. "Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior," Information Systems Research, INFORMS, vol. 22(3), pages 660-679, September.
  46. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2020. "Revisiting customer analytics capability for data-driven retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  47. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
  48. Min Gao & Kecheng Liu & Zhongfu Wu, 2010. "Personalisation in web computing and informatics: Theories, techniques, applications, and future research," Information Systems Frontiers, Springer, vol. 12(5), pages 607-629, November.
  49. Didier Laussel & Joana Resende, 2022. "When Is Product Personalization Profit-Enhancing? A Behavior-Based Discrimination Model," Management Science, INFORMS, vol. 68(12), pages 8872-8888, December.
  50. Seow, Hsin-Vonn & Thomas, Lyn C., 2007. "To ask or not to ask, that is the question," European Journal of Operational Research, Elsevier, vol. 183(3), pages 1513-1520, December.
  51. Weidig, Jakob & Weippert, Marco & Kuehnl, Christina, 2024. "Personalized touchpoints and customer experience: A conceptual synthesis," Journal of Business Research, Elsevier, vol. 177(C).
  52. Ramnath K. Chellappa & Shivendu Shivendu, 2010. "Mechanism Design for "Free" but "No Free Disposal" Services: The Economics of Personalization Under Privacy Concerns," Management Science, INFORMS, vol. 56(10), pages 1766-1780, October.
  53. Ming-Hui Huang & Roland T. Rust, 2017. "Technology-driven service strategy," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 906-924, November.
  54. Scholdra, Thomas P. & Wichmann, Julian R.K. & Reinartz, Werner J., 2023. "Reimagining personalization in the physical store," Journal of Retailing, Elsevier, vol. 99(4), pages 563-579.
  55. Param Vir Singh & Nachiketa Sahoo & Tridas Mukhopadhyay, 2014. "How to Attract and Retain Readers in Enterprise Blogging?," Information Systems Research, INFORMS, vol. 25(1), pages 35-52, March.
  56. Haruvy, Ernan E. & Li, Tao & Sethi, Suresh P., 2012. "Two-stage pricing for custom-made products," European Journal of Operational Research, Elsevier, vol. 219(2), pages 405-414.
  57. Monica Johar & Vijay Mookerjee & Sumit Sarkar, 2014. "Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization," Information Systems Research, INFORMS, vol. 25(2), pages 285-306, June.
  58. Lee, Chung Hun & Cranage, David A., 2011. "Personalisation–privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites," Tourism Management, Elsevier, vol. 32(5), pages 987-994.
  59. Nico Neumann & Catherine E. Tucker & Kumar Subramanyam & John Marshall, 2023. "Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers," Quantitative Marketing and Economics (QME), Springer, vol. 21(4), pages 519-571, December.
  60. Yicheng Song & Zhuoxin Li & Nachiketa Sahoo, 2022. "Matching Returning Donors to Projects on Philanthropic Crowdfunding Platforms," Management Science, INFORMS, vol. 68(1), pages 355-375, January.
  61. Arthur M. Geoffrion & Ramayya Krishnan, 2003. "E-Business and Management Science: Mutual Impacts (Part 2 of 2)," Management Science, INFORMS, vol. 49(11), pages 1445-1456, November.
  62. V. Kumar & Ashutosh Dixit & Rajshekar (Raj) G. Javalgi & Mayukh Dass, 2016. "Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 24-45, January.
  63. Daniel Fleder & Kartik Hosanagar & Andreas Buja, 2008. "Recommender Systems and their Effects on Consumers: The Fragmentation Debate," Working Papers 08-44, NET Institute, revised Mar 2010.
  64. Doukidis, Georgios I. & Pramatari, Katerina & Lekakos, Georgios, 2008. "OR and the management of electronic services," European Journal of Operational Research, Elsevier, vol. 187(3), pages 1296-1309, June.
  65. Miceli, Gaetano “Nino” & Raimondo, Maria Antonietta & Farace, Stefania, 2013. "Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 209-225.
  66. Goker Aydin & Serhan Ziya, 2009. "Technical Note---Personalized Dynamic Pricing of Limited Inventories," Operations Research, INFORMS, vol. 57(6), pages 1523-1531, December.
  67. Ajay Bhaskarabhatla, 2016. "The Moderating Role of Submarket Dynamics on the Product Customization–Firm Survival Relationship," Organization Science, INFORMS, vol. 27(4), pages 1049-1064, August.
  68. Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December.
  69. Khouja, Moutaz & Zhou, Jing, 2015. "Channel and pricing decisions in a supply chain with advance selling of gift cards," European Journal of Operational Research, Elsevier, vol. 244(2), pages 471-489.
  70. Chen, Bintong & Chen, Jing, 2017. "When to introduce an online channel, and offer money back guarantees and personalized pricing?," European Journal of Operational Research, Elsevier, vol. 257(2), pages 614-624.
  71. Seow, Hsin-Vonn & Thomas, Lyn C., 2006. "Using adaptive learning in credit scoring to estimate take-up probability distribution," European Journal of Operational Research, Elsevier, vol. 173(3), pages 880-892, September.
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