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Models of New Product Diffusion Through Advertising and Word-of-Mouth

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  1. Oscar Gutiérrez & Francisco Ruiz-Aliseda, 2011. "Real options with unknown-date events," Annals of Finance, Springer, vol. 7(2), pages 171-198, May.
  2. Bing Jing, 2011. "Social Learning and Dynamic Pricing of Durable Goods," Marketing Science, INFORMS, vol. 30(5), pages 851-865, September.
  3. Stoneman, Paul & Battisti, Giuliana, 2010. "The Diffusion of New Technology," Handbook of the Economics of Innovation, in: Bronwyn H. Hall & Nathan Rosenberg (ed.), Handbook of the Economics of Innovation, edition 1, volume 2, chapter 0, pages 733-760, Elsevier.
  4. Jongsu Lee & Chul-Yong Lee, 2009. "A Forecasting Model Incorporating Replacement Purchase: Mobile Handsets in South Korea's Market," TEMEP Discussion Papers 200904, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Apr 2009.
  5. Andre Veiga, 2014. "Dynamic Platform Design," Working Papers 14-15, NET Institute.
  6. Hochman Gal & Hochman Oded & Hochman Eithan & Heiman Amir & Leung PingSun, 2011. "Advertising Versus Sales in Demand Creation," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 11(1), pages 1-29, March.
  7. Sweilam, Nasser H. & Abou Hasan, Muner M. & Baleanu, Dumitru, 2017. "New studies for general fractional financial models of awareness and trial advertising decisions," Chaos, Solitons & Fractals, Elsevier, vol. 104(C), pages 772-784.
  8. Marius F. Niculescu & Hyoduk Shin & Seungjin Whang, 2012. "Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects," Information Systems Research, INFORMS, vol. 23(4), pages 1322-1341, December.
  9. Hong, Zhaofu & Li, Mengfan & Han, Xiaoya & He, Xuhuai, 2020. "Innovative green product diffusion through word of mouth," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 134(C).
  10. Óscar Gutiérrez & Francisco Ruiz‐Aliseda, 2009. "Entry Patterns Over The Product Life Cycle," Manchester School, University of Manchester, vol. 77(5), pages 594-610, September.
  11. Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  12. Xiaochen He & Haifeng Du & Marcus W Feldman & Guangyu Li, 2019. "Information diffusion in signed networks," PLOS ONE, Public Library of Science, vol. 14(10), pages 1-21, October.
  13. Philippe Collard & Wilfried Segretier, 2014. "How can imitation counterbalance innovation? An ABM Bass model for competing products," Post-Print hal-01288467, HAL.
  14. Ruiz-Conde, Enar & Wieringa, Jaap E. & Leeflang, Peter S.H., 2014. "Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 49-63.
  15. Aslan Lotfi & Zhengrui Jiang & Ali Lotfi & Dipak C. Jain, 2023. "Estimating Life Cycle Sales of Technology Products with Frequent Repeat Purchases: A Fractional Calculus-Based Approach," Information Systems Research, INFORMS, vol. 34(2), pages 409-422, June.
  16. Francesco Bogliacino & Giorgio Rampa, 2012. "Quality risk aversion, conjectures, and new product diffusion," Journal of Evolutionary Economics, Springer, vol. 22(5), pages 1081-1115, November.
  17. Kamrad, Bardia & Lele, Shreevardhan S. & Siddique, Akhtar & Thomas, Robert J., 2005. "Innovation diffusion uncertainty, advertising and pricing policies," European Journal of Operational Research, Elsevier, vol. 164(3), pages 829-850, August.
  18. Babutsidze, Zakaria, 2018. "The rise of electronic social networks and implications for advertisers," Technological Forecasting and Social Change, Elsevier, vol. 137(C), pages 27-39.
  19. Scott A. Shane & Karl T. Ulrich, 2004. "50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science," Management Science, INFORMS, vol. 50(2), pages 133-144, February.
  20. Wagner A. Kamakura & Siva K. Balasubramanian, 1987. "Long‐term forecasting with innovation diffusion models: The impact of replacement purchases," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 6(1), pages 1-19.
  21. Yan, Xiaoming & Liu, Ke, 2009. "Optimal control problems for a new product with word-of-mouth," International Journal of Production Economics, Elsevier, vol. 119(2), pages 402-414, June.
  22. Karshenas, Massoud & Stoneman, Paul, 1990. "The Role of Exogenous and Endogenous Learning the Diffusion of New Technology : An epidemic based study of the spread of Colour Television ownership in the UK," The Warwick Economics Research Paper Series (TWERPS) 356, University of Warwick, Department of Economics.
  23. Ataman, B.M., 2007. "Managing brands," Other publications TiSEM 462dcbba-2ac1-46d1-a61c-f, Tilburg University, School of Economics and Management.
  24. Deepti Aggrawal & Mohini Agarwal & Rubina Mittal & Adarsh Anand, 2022. "Assessing the impact of negative WOM on diffusion process," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(2), pages 820-827, June.
  25. M. Berk Ataman & Carl F. Mela & Harald J. van Heerde, 2008. "Building Brands," Marketing Science, INFORMS, vol. 27(6), pages 1036-1054, 11-12.
  26. Shepherd, Simon & Bonsall, Peter & Harrison, Gillian, 2012. "Factors affecting future demand for electric vehicles: A model based study," Transport Policy, Elsevier, vol. 20(C), pages 62-74.
  27. Karshenas, Massoud & Stoneman, Paul, 1990. "The Role of Exogenous and Endogenous Learning and Economic Factors in the diffusion of New Technology: An Epidemic Based Study of the Spread of Colour Television Ownership in the UK," Economic Research Papers 268391, University of Warwick - Department of Economics.
  28. Chen‐Nan Liao & Ying‐Ju Chen & Vincent (Pei‐Ming) Chen, 2023. "Spread and control of medical rumors in a social network: A generalized diffusion model with a highly asymmetric network structure," Production and Operations Management, Production and Operations Management Society, vol. 32(11), pages 3683-3698, November.
  29. Andreas Klein & Parimal Bhagat, 2010. "We-Commerce: Evidence On A New Virtual Commerce Platform," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(4), pages 107-124.
  30. Jehoshua Eliashberg & Jedid-Jah Jonker & Mohanbir S. Sawhney & Berend Wierenga, 2000. "MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures," Marketing Science, INFORMS, vol. 19(3), pages 226-243, January.
  31. Kostas Bimpikis & Asuman Ozdaglar & Ercan Yildiz, 2016. "Competitive Targeted Advertising Over Networks," Operations Research, INFORMS, vol. 64(3), pages 705-720, June.
  32. Yao, Dong-Qing & Liu, John J., 2003. "Channel redistribution with direct selling," European Journal of Operational Research, Elsevier, vol. 144(3), pages 646-658, February.
  33. Vardit Landsman & Moshe Givon, 2010. "The diffusion of a new service: Combining service consideration and brand choice," Quantitative Marketing and Economics (QME), Springer, vol. 8(1), pages 91-121, March.
  34. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
  35. Guo, Xuezhen, 2014. "A novel Bass-type model for product life cycle quantification using aggregate market data," International Journal of Production Economics, Elsevier, vol. 158(C), pages 208-216.
  36. Prasad A. Naik & Ashutosh Prasad & Suresh P. Sethi, 2008. "Building Brand Awareness in Dynamic Oligopoly Markets," Management Science, INFORMS, vol. 54(1), pages 129-138, January.
  37. Theoharakis, Vasilis & Vakratsas, Demetrios & Wong, Veronica, 2007. "Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry," Research Policy, Elsevier, vol. 36(5), pages 742-757, June.
  38. Yan, Hong-Sen & Ma, Kai-Ping, 2011. "Competitive diffusion process of repurchased products in knowledgeable manufacturing," European Journal of Operational Research, Elsevier, vol. 208(3), pages 243-252, February.
  39. Marius F. Niculescu & D. J. Wu, 2014. "Economics of Free Under Perpetual Licensing: Implications for the Software Industry," Information Systems Research, INFORMS, vol. 25(1), pages 173-199, March.
  40. L. P. Rai & Naresh Kumar, 2004. "S&T education in India: Prospects and challenges," Scientometrics, Springer;Akadémiai Kiadó, vol. 61(2), pages 157-169, October.
  41. Elmar Kiesling & Markus Günther & Christian Stummer & Lea Wakolbinger, 2012. "Agent-based simulation of innovation diffusion: a review," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 20(2), pages 183-230, June.
  42. Liu, Xueying & Madlener, Reinhard, 2021. "The sky is the limit: Assessing aircraft market diffusion with agent-based modeling," Journal of Air Transport Management, Elsevier, vol. 96(C).
  43. Chandrashekaran, Murali & Grewal, Rajdeep & Mehta, Raj, 2010. "Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products," Journal of Interactive Marketing, Elsevier, vol. 24(1), pages 1-13.
  44. Teck-Hua Ho & Sergei Savin & Christian Terwiesch, 2002. "Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint," Management Science, INFORMS, vol. 48(2), pages 187-206, February.
  45. Chul-Yong Lee & Sung-Yoon Huh, 2017. "Technology Forecasting Using a Diffusion Model Incorporating Replacement Purchases," Sustainability, MDPI, vol. 9(6), pages 1-14, June.
  46. Braga, Joao Paulo & Semmler, Willi & Grass, Dieter, 2021. "De-risking of green investments through a green bond market – Empirics and a dynamic model," Journal of Economic Dynamics and Control, Elsevier, vol. 131(C).
  47. Arda Yenipazarli, 2015. "A road map to new product success: warranty, advertisement and price," Annals of Operations Research, Springer, vol. 226(1), pages 669-694, March.
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