We-Commerce: Evidence On A New Virtual Commerce Platform
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More about this item
Keywords
We-commerce; consumer groups; consumer bundling/flocking; consumer behavior on the Internet; group/collective buying;All these keywords.
JEL classification:
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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