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How can imitation counterbalance innovation? An ABM Bass model for competing products

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  • Philippe Collard

    (Laboratoire d'Informatique, Signaux, et Systèmes de Sophia-Antipolis (I3S) / Groupe SCOBI - Laboratoire I3S - MDSC - Modèles Discrets pour les Systèmes Complexes - I3S - Laboratoire d'Informatique, Signaux, et Systèmes de Sophia Antipolis - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Wilfried Segretier

    (IDC - LAMIA - Laboratoire de Mathématiques Informatique et Applications - UAG - Université des Antilles et de la Guyane)

Abstract

The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviors on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.

Suggested Citation

  • Philippe Collard & Wilfried Segretier, 2014. "How can imitation counterbalance innovation? An ABM Bass model for competing products," Post-Print hal-01288467, HAL.
    • Handle: RePEc:hal:journl:hal-01288467
    Note: View the original document on HAL open archive server: https://hal.science/hal-01288467
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    References listed on IDEAS

    as
    1. Rand, William & Rust, Roland T., 2011. "Agent-based modeling in marketing: Guidelines for rigor," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 181-193.
    2. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    3. Joe A. Dodson, Jr. & Eitan Muller, 1978. "Models of New Product Diffusion Through Advertising and Word-of-Mouth," Management Science, INFORMS, vol. 24(15), pages 1568-1578, November.
    4. Frank M. Bass, 2004. "Comments on "A New Product Growth for Model Consumer Durables The Bass Model"," Management Science, INFORMS, vol. 50(12_supple), pages 1833-1840, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Bass model; Marketing; Competing products; Agent based modelling;
    All these keywords.

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