Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
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DOI: 10.1016/j.techfore.2014.06.006
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- Gila E. Fruchter & Ashutosh Prasad & Christophe Van den Bulte, 2022. "Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence," Management Science, INFORMS, vol. 68(6), pages 4725-4741, June.
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Keywords
Trial–repeat diffusion models; Adoption rate; Repeat rate; Marketing diffusion; Pharmaceutical marketing; New prescription drugs;All these keywords.
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