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Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions

Citations

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Cited by:

  1. Derek Baker & Kenneth Baltzer & Anja Skadkær Møller, 2006. "Branding behavior in the Danish food industry," Agribusiness, John Wiley & Sons, Ltd., vol. 22(1), pages 31-49.
  2. Nanarpuzha, Rajesh, 2013. "Modeling Situational Factors in Variety Seeking Behaviour: An Extension of the Lightning Bolt Model," IIMA Working Papers WP2013-12-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
  3. Junghyun Park & Minki Kim & Pradeep K Chintagunta, 2022. "Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach [An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations o," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(2), pages 202-228.
  4. Nobuhiko Terui & Shohei Hasegawa & Greg M. Allenby, 2015. "A Threshold Model for Discontinuous Preference Change and Satiation," TMARG Discussion Papers 122, Graduate School of Economics and Management, Tohoku University.
  5. Tulone, Antonio & Galati, Antonino & Pecoraro, Simone & Carroccio, Anna & Siggia, Dario & Virzì, Michele & Crescimanno, Maria, 2022. "Main intrinsic factors driving land grabbing in the African countries’ agro-food industry," Land Use Policy, Elsevier, vol. 120(C).
  6. Joonwook Park & Priyali Rajagopal & Wayne DeSarbo, 2012. "A New Heterogeneous Multidimensional Unfolding Procedure," Psychometrika, Springer;The Psychometric Society, vol. 77(2), pages 263-287, April.
  7. Sandeep R. Chandukala & Yancy D. Edwards & Greg M. Allenby, 2011. "Identifying Unmet Demand," Marketing Science, INFORMS, vol. 30(1), pages 61-73, 01-02.
  8. Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science, INFORMS, vol. 22(3), pages 273-303.
  9. Sudhir Voleti & Praveen K. Kopalle & Pulak Ghosh, 2015. "An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data," Management Science, INFORMS, vol. 61(11), pages 2720-2738, November.
  10. Lim, Jooyoung & Hahn, Minhi, 2020. "Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers?," Journal of Business Research, Elsevier, vol. 120(C), pages 343-350.
  11. Balabanis, George & Stathopoulou, Anastasia, 2021. "The price of social status desire and public self-consciousness in luxury consumption," Journal of Business Research, Elsevier, vol. 123(C), pages 463-475.
  12. Minki Kim & Pradeep Chintagunta, 2012. "Investigating brand preferences across social groups and consumption contexts," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 305-333, September.
  13. Shaohui Wu & Yong Tan & Yubo Chen & Yitian (Sky) Liang, 2022. "How Is Mobile User Behavior Different? A Hidden Markov Model of Cross-Mobile Application Usage Dynamics," Information Systems Research, INFORMS, vol. 33(3), pages 1002-1022, September.
  14. Geraldine Fennell & Greg Allenby & Sha Yang & Yancy Edwards, 2003. "The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use," Quantitative Marketing and Economics (QME), Springer, vol. 1(2), pages 223-244, June.
  15. Guofang Huang & Ahmed Khwaja & K. Sudhir, 2012. "Short Run Needs and Long Term Goals: A Dynamic Model of Thirst Management," Cowles Foundation Discussion Papers 1856, Cowles Foundation for Research in Economics, Yale University.
  16. Peter E. Rossi & Greg M. Allenby, 2003. "Bayesian Statistics and Marketing," Marketing Science, INFORMS, vol. 22(3), pages 304-328, July.
  17. Wesley R. Hartmann & Daniel Klapper, 2018. "Super Bowl Ads," Marketing Science, INFORMS, vol. 37(1), pages 78-96, January.
  18. Koukova, Nevena T. & Kannan, P.K. & Ratchford, Brian T., 2008. "Product form bundling: Implications for marketing digital products," Journal of Retailing, Elsevier, vol. 84(2), pages 181-194.
  19. Temme, Dirk & Paulssen, Marcel & Dannewald, Till, 2007. "Integrating latent variables in discrete choice models: How higher-order values and attitudes determine consumer choice," SFB 649 Discussion Papers 2007-065, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  20. Karsten Hansen & Vishal Singh, 2009. "Market Structure Across Retail Formats," Marketing Science, INFORMS, vol. 28(4), pages 656-673, 07-08.
  21. Steven M. Shugan, 2003. "Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?," Marketing Science, INFORMS, vol. 22(2), pages 151-160.
  22. Elena Kostadinova, 2013. "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
  23. repec:hum:wpaper:sfb649dp2007-065 is not listed on IDEAS
  24. Veronika Svatošová & Petra Kosová & Zuzana Svobodová, 2021. "Factors influencing consumer behaviour in the beer market in the Czech Republic," Czech Journal of Food Sciences, Czech Academy of Agricultural Sciences, vol. 39(4), pages 319-328.
  25. Subramanian Balachander & Bikram Ghosh, 2013. "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 437-458, December.
  26. Subramanian Balachander & Bikram Ghosh, 2013. "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 437-458, December.
  27. Zecong Ma & Sergio Palacios, 2021. "Image-mining: exploring the impact of video content on the success of crowdfunding," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(4), pages 265-285, December.
  28. Schweidel, David A. & Fader, Peter S., 2009. "Dynamic changepoints revisited: An evolving process model of new product sales," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 119-124.
  29. Guofang Huang & Ahmed Khwaja & K. Sudhir, 2015. "Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management," Marketing Science, INFORMS, vol. 34(5), pages 702-721, September.
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