IDEAS home Printed from https://ideas.repec.org/a/caa/jnlcjf/v39y2021i4id153-2020-cjfs.html
   My bibliography  Save this article

Factors influencing consumer behaviour in the beer market in the Czech Republic

Author

Listed:
  • Veronika Svatošová

    (Department of Regional and Business Economics, Faculty of Regional Development and International Studies, Mendel University in Brno, Brno, Czech Republic)

  • Petra Kosová

    (Institute of Solid Mechanics, Mechatronics and Biomechanics, Faculty of Mechanical Engineering, Brno University of Technology, Brno, Czech Republic)

  • Zuzana Svobodová

    (Department of Regional and Business Economics, Faculty of Regional Development and International Studies, Mendel University in Brno, Brno, Czech Republic)

Abstract

The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysočina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.

Suggested Citation

  • Veronika Svatošová & Petra Kosová & Zuzana Svobodová, 2021. "Factors influencing consumer behaviour in the beer market in the Czech Republic," Czech Journal of Food Sciences, Czech Academy of Agricultural Sciences, vol. 39(4), pages 319-328.
    • Handle: RePEc:caa:jnlcjf:v:39:y:2021:i:4:id:153-2020-cjfs
    DOI: 10.17221/153/2020-CJFS
    as

    Download full text from publisher

    File URL: http://cjfs.agriculturejournals.cz/doi/10.17221/153/2020-CJFS.html
    Download Restriction: free of charge
    File URL: http://cjfs.agriculturejournals.cz/doi/10.17221/153/2020-CJFS.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.17221/153/2020-CJFS?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sha Yang & Gerg M. Allenby & Geraldine Fennel, 2002. "Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions," Marketing Science, INFORMS, vol. 21(1), pages 14-31, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Balabanis, George & Stathopoulou, Anastasia, 2021. "The price of social status desire and public self-consciousness in luxury consumption," Journal of Business Research, Elsevier, vol. 123(C), pages 463-475.
    2. Wesley R. Hartmann & Daniel Klapper, 2018. "Super Bowl Ads," Marketing Science, INFORMS, vol. 37(1), pages 78-96, January.
    3. Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science, INFORMS, vol. 22(3), pages 273-303.
    4. repec:hum:wpaper:sfb649dp2007-065 is not listed on IDEAS
    5. Nobuhiko Terui & Shohei Hasegawa & Greg M. Allenby, 2015. "A Threshold Model for Discontinuous Preference Change and Satiation," TMARG Discussion Papers 122, Graduate School of Economics and Management, Tohoku University.
    6. Guofang Huang & Ahmed Khwaja & K. Sudhir, 2012. "Short Run Needs and Long Term Goals: A Dynamic Model of Thirst Management," Cowles Foundation Discussion Papers 1856, Cowles Foundation for Research in Economics, Yale University.
    7. Elena Kostadinova, 2013. "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
    8. Guofang Huang & Ahmed Khwaja & K. Sudhir, 2015. "Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management," Marketing Science, INFORMS, vol. 34(5), pages 702-721, September.
    9. Nanarpuzha, Rajesh, 2013. "Modeling Situational Factors in Variety Seeking Behaviour: An Extension of the Lightning Bolt Model," IIMA Working Papers WP2013-12-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    10. Peter E. Rossi & Greg M. Allenby, 2003. "Bayesian Statistics and Marketing," Marketing Science, INFORMS, vol. 22(3), pages 304-328, July.
    11. Karsten Hansen & Vishal Singh, 2009. "Market Structure Across Retail Formats," Marketing Science, INFORMS, vol. 28(4), pages 656-673, 07-08.
    12. Schweidel, David A. & Fader, Peter S., 2009. "Dynamic changepoints revisited: An evolving process model of new product sales," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 119-124.
    13. Sudhir Voleti & Praveen K. Kopalle & Pulak Ghosh, 2015. "An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data," Management Science, INFORMS, vol. 61(11), pages 2720-2738, November.
    14. Minki Kim & Pradeep Chintagunta, 2012. "Investigating brand preferences across social groups and consumption contexts," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 305-333, September.
    15. Geraldine Fennell & Greg Allenby & Sha Yang & Yancy Edwards, 2003. "The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use," Quantitative Marketing and Economics (QME), Springer, vol. 1(2), pages 223-244, June.
    16. Tulone, Antonio & Galati, Antonino & Pecoraro, Simone & Carroccio, Anna & Siggia, Dario & Virzì, Michele & Crescimanno, Maria, 2022. "Main intrinsic factors driving land grabbing in the African countries’ agro-food industry," Land Use Policy, Elsevier, vol. 120(C).
    17. Shaohui Wu & Yong Tan & Yubo Chen & Yitian (Sky) Liang, 2022. "How Is Mobile User Behavior Different? A Hidden Markov Model of Cross-Mobile Application Usage Dynamics," Information Systems Research, INFORMS, vol. 33(3), pages 1002-1022, September.
    18. Koukova, Nevena T. & Kannan, P.K. & Ratchford, Brian T., 2008. "Product form bundling: Implications for marketing digital products," Journal of Retailing, Elsevier, vol. 84(2), pages 181-194.
    19. Subramanian Balachander & Bikram Ghosh, 2013. "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 437-458, December.
    20. Derek Baker & Kenneth Baltzer & Anja Skadkær Møller, 2006. "Branding behavior in the Danish food industry," Agribusiness, John Wiley & Sons, Ltd., vol. 22(1), pages 31-49.
    21. Junghyun Park & Minki Kim & Pradeep K Chintagunta, 2022. "Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach [An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations o," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(2), pages 202-228.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:caa:jnlcjf:v:39:y:2021:i:4:id:153-2020-cjfs. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://www.cazv.cz/en/home/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.