IDEAS home Printed from https://ideas.repec.org/r/inm/orisre/v19y2008i3p273-290.html
   My bibliography  Save this item

The Effects of the Social Structure of Digital Networks on Viral Marketing Performance

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
  2. Ghirvu Alina, 2013. "Factors Responsible For Consumer'S Attitude Towards Advergames," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1733-1742, July.
  3. Li, Pengdeng & Yang, Xiaofan & Yang, Lu-Xing & Xiong, Qingyu & Wu, Yingbo & Tang, Yuan Yan, 2018. "The modeling and analysis of the word-of-mouth marketing," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 493(C), pages 1-16.
  4. Amini, Mehdi & Wakolbinger, Tina & Racer, Michael & Nejad, Mohammad G., 2012. "Alternative supply chain production–sales policies for new product diffusion: An agent-based modeling and simulation approach," European Journal of Operational Research, Elsevier, vol. 216(2), pages 301-311.
  5. Yang, Jianmei & Yao, Canzhong & Ma, Weicheng & Chen, Guanrong, 2010. "A study of the spreading scheme for viral marketing based on a complex network model," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 389(4), pages 859-870.
  6. Yang, Jianmei & Zhuang, Dong & Xie, Weicong & Chen, Guangrong, 2013. "A study of design approach of spreading schemes for viral marketing based on human dynamics," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 392(24), pages 6494-6505.
  7. Irina Heimbach & Oliver Hinz, 2018. "The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks," Information Systems Research, INFORMS, vol. 29(3), pages 592-611, September.
  8. Mahmood Jasim Alsamydai, 2016. "The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 136-145, October.
  9. Hee Kyung Kim & Chang Won Lee, 2021. "Relationships among Healthcare Digitalization, Social Capital, and Supply Chain Performance in the Healthcare Manufacturing Industry," IJERPH, MDPI, vol. 18(4), pages 1-13, February.
  10. Lee, Hyejun & Lee, Dong Il & Kim, Taeho & Lee, Juhyun, 2013. "The moderating role of socio-semantic networks on online buzz diffusion," Journal of Business Research, Elsevier, vol. 66(9), pages 1367-1374.
  11. Miriam Däs & Julia Klier & Mathias Klier & Georg Lindner & Lea Thiel, 2017. "Customer lifetime network value: customer valuation in the context of network effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 307-328, November.
  12. Jarosław Jankowski & Magdalena Zioło & Artur Karczmarczyk & Jarosław Wątróbski, 2017. "Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns," Sustainability, MDPI, vol. 10(1), pages 1-12, December.
  13. Narisa Zhao & Hui Li, 2020. "How can social commerce be boosted? The impact of consumer behaviors on the information dissemination mechanism in a social commerce network," Electronic Commerce Research, Springer, vol. 20(4), pages 833-856, December.
  14. Heike M. Wolters & Christian Schulze & Karen Gedenk, 2020. "Referral Reward Size and New Customer Profitability," Marketing Science, INFORMS, vol. 39(6), pages 1166-1180, November.
  15. Florian Probst & Laura Grosswiele & Regina Pfleger, 2013. "Who will lead and who will follow: Identifying Influential Users in Online Social Networks," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(3), pages 179-193, June.
  16. Vasant Dhar & Tomer Geva & Gal Oestreicher-Singer & Arun Sundararajan, 2014. "Prediction in Economic Networks," Information Systems Research, INFORMS, vol. 25(2), pages 264-284, June.
  17. Kick, Markus, 2015. "Social Media Research: A Narrative Review," EconStor Preprints 182506, ZBW - Leibniz Information Centre for Economics.
  18. Pescher, Christian & Reichhart, Philipp & Spann, Martin, 2014. "Consumer Decision-making Processes in Mobile Viral Marketing Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 43-54.
  19. Foster Provost & David Martens & Alan Murray, 2015. "Finding Similar Mobile Consumers with a Privacy-Friendly Geosocial Design," Information Systems Research, INFORMS, vol. 26(2), pages 243-265, June.
  20. Shareef, Mahmud Akhter & Mukerji, Bhasker & Alryalat, Mohammad Abdallah Ali & Wright, Angela & Dwivedi, Yogesh K., 2018. "Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 258-268.
  21. Hinz, Oliver & Schulze, Christian & Takac, Carsten, 2014. "New product adoption in social networks: Why direction matters," Journal of Business Research, Elsevier, vol. 67(1), pages 2836-2844.
  22. Claussen, Jörg & Kretschmer, Tobias & Mayrhofer, Philip, 2010. "Incentives for Quality over Time – The Case of Facebook Applications," Discussion Papers in Business Administration 12500, University of Munich, Munich School of Management.
  23. Ray M. Chang & Wonseok Oh & Alain Pinsonneault & Dowan Kwon, 2010. "A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach," Information Systems Research, INFORMS, vol. 21(3), pages 571-593, September.
  24. Daphne M. Simmonds & Katia Campbell & Joseph Hasley, 2021. "Viral diffusion of technology products: a comprehensive stage framework," Information Systems and e-Business Management, Springer, vol. 19(2), pages 597-619, June.
  25. Gavin L. Fox & Stephen J. Lind, 2020. "A framework for viral marketing replication and mutation," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 206-222, December.
  26. Haris Krijestorac & Rajiv Garg & Vijay Mahajan, 2020. "Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls," Information Systems Research, INFORMS, vol. 31(2), pages 449-472, June.
  27. Sungmin Kang & Younkue Na, 2022. "A Study on Conformity Appeal Attributes and Social Contagion of Beauty-Focused One-Person Media in Sustainable E-Commerce," Sustainability, MDPI, vol. 14(10), pages 1-16, May.
  28. Deepti Srivastava & Ruppal Walia Sharma, 2017. "Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review," Jindal Journal of Business Research, , vol. 6(1), pages 25-43, June.
  29. Hyunwoo Hwangbo & Jonghyuk Kim, 2019. "A Text Mining Approach for Sustainable Performance in the Film Industry," Sustainability, MDPI, vol. 11(11), pages 1-16, June.
  30. Wang, Yan & Li, Haozhan & Zhang, Ling & Zhao, Linlin & Li, Wanlan, 2022. "Identifying influential nodes in social networks: Centripetal centrality and seed exclusion approach," Chaos, Solitons & Fractals, Elsevier, vol. 162(C).
  31. Parent, Michael & Plangger, Kirk & Bal, Anjali, 2011. "The new WTP: Willingness to participate," Business Horizons, Elsevier, vol. 54(3), pages 219-229, May.
  32. Ouidade Sabri, 2017. "Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?," Journal of Business Ethics, Springer, vol. 141(2), pages 235-247, March.
  33. Xiaohua Zeng & Liyuan Wei, 2013. "Social Ties and User Content Generation: Evidence from Flickr," Information Systems Research, INFORMS, vol. 24(1), pages 71-87, March.
  34. Niam Yaraghi & Anna Ye Du & Raj Sharman & Ram D. Gopal & Ram Ramesh, 2015. "Health Information Exchange as a Multisided Platform: Adoption, Usage, and Practice Involvement in Service Co-Production," Information Systems Research, INFORMS, vol. 26(1), pages 1-18, March.
  35. Bhattacharya, Saumik & Gaurav, Kumar & Ghosh, Sayantari, 2019. "Viral marketing on social networks: An epidemiological perspective," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 525(C), pages 478-490.
  36. Thi Cam Tu Dinh & Yoonjae Lee, 2024. "COBRAs and virality: viral campaign values on consumer behaviour," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
  37. Thomas Chesney, 2017. "The Cascade Capacity Predicts Individuals to Seed for Diffusion Through Social Networks," Systems Research and Behavioral Science, Wiley Blackwell, vol. 34(1), pages 51-61, January.
  38. Tavasoli, Ali & Shakeri, Heman & Ardjmand, Ehsan & Young, William A., 2021. "Incentive rate determination in viral marketing," European Journal of Operational Research, Elsevier, vol. 289(3), pages 1169-1187.
  39. Prasanta Bhattacharya & Tuan Q. Phan & Xue Bai & Edoardo M. Airoldi, 2019. "A Coevolution Model of Network Structure and User Behavior: The Case of Content Generation in Online Social Networks," Service Science, INFORMS, vol. 30(1), pages 117-132, March.
  40. Sarah Gelper & Ralf van der Lans & Gerrit van Bruggen, 2021. "Competition for Attention in Online Social Networks: Implications for Seeding Strategies," Management Science, INFORMS, vol. 67(2), pages 1026-1047, February.
  41. Kick, Markus, 2015. "Post ≠ Post: An Experimental Study on Corporate Brand Posts on Facebook," EconStor Preprints 182507, ZBW - Leibniz Information Centre for Economics.
  42. Jörg Claussen & Tobias Kretschmer & Philip Mayrhofer, 2013. "The Effects of Rewarding User Engagement: The Case of Facebook Apps," Information Systems Research, INFORMS, vol. 24(1), pages 186-200, March.
  43. Nelson-Field, Karen & Riebe, Erica & Newstead, Kellie, 2013. "The emotions that drive viral video," Australasian marketing journal, Elsevier, vol. 21(4), pages 205-211.
  44. Chuan-Hoo Tan & Juliana Sutanto & Chee Wei Phang & Anar Gasimov, 2014. "Using Personal Communication Technologies for Commercial Communications: A Cross-Country Investigation of Email and SMS," Information Systems Research, INFORMS, vol. 25(2), pages 307-327, June.
  45. Julian Bühler & Markus Bick, 2018. "Name it as you like it? Keeping pace with social media something," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 509-522, November.
  46. Francesca Pucciarelli & Chiara Giachino & Bernardo Bertoldi & Davide Tamagno, 2019. "A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(1), pages 103-120.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.