Using Personal Communication Technologies for Commercial Communications: A Cross-Country Investigation of Email and SMS
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DOI: 10.1287/isre.2014.0519
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- Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
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Keywords
personal communication technology; apparatgeist theory; social construction; context-cultural dimension; multimethod investigation; field experiment;All these keywords.
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