Name it as you like it? Keeping pace with social media something
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DOI: 10.1007/s12525-018-0306-5
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- Rainer Alt, 2018. "Electronic Markets on digitalization," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 397-402, November.
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More about this item
Keywords
Social media; Social networks; Terminology; Taxonomy proposition;All these keywords.
JEL classification:
- O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
- O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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