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The Effect Of Social-Media Communication On Consumer Perceptions Of Brands

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  1. Dionisia Tzavara & Phaedra Clarke & Fotios Misopoulos, 2019. "An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 12(2), pages 81-87, December.
  2. Mohammad Hakkak & Hojjat Vahdati & Seyyed Hadi Mousavi Nejad, 2015. "Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 5(7), pages 369-381, July.
  3. Seckin Doganer & Halil Erdem Akoglu, 2020. "The Effect of Sports Science Students’ Social Media Addictions on Redundant Purchasing Behavior," Asian Journal of Education and Training, Asian Online Journal Publishing Group, vol. 6(4), pages 616-626.
  4. Hadi Khan & Vatcharapol Sukhotu, 2020. "Influence of media exposure and Corporate Social Responsibility compliance on customer perception: The moderating role of Firm's reputation risk," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2107-2121, September.
  5. Widmar, Nicole Olynk & Bir, Courtney & Clifford, McKenna & Slipchenko, Natalya, 2020. "Social media sentimentas an additional performance measure? Examples from iconic theme park destinations," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  6. Iesha Khajuria & Rachna, 2017. "Impact of Social Media Brand Communications on Consumer-Based Brand Equity," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(3), pages 124-131, September.
  7. Ilenia Confente & Wioleta Kucharska, 2021. "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 8-31, January.
  8. Li Zhao & Stacy H. Lee & Muzhen Li & Peng Sun, 2022. "The Use of Social Media to Promote Sustainable Fashion and Benefit Communications: A Data-Mining Approach," Sustainability, MDPI, vol. 14(3), pages 1-14, January.
  9. Saeed M.Z.A. Tarabieh, 2017. "The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 51-62.
  10. Riccardo Rialti & Lamberto Zollo & Maria Carmen Laudano & Cristiano Ciappei, 2018. "Social media brand communities and brand value co-creation: Evidences from Italy," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 111-133.
  11. Kirtika Deo & Abhnil Amtesh Prasad, 2020. "Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
  12. Muhammad Naeem & Wilson Ozuem, 2021. "Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 510-525, September.
  13. Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019. "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences 8611115, International Institute of Social and Economic Sciences.
  14. Jalal Rajeh Hanaysha, 2017. "Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction," Jindal Journal of Business Research, , vol. 6(2), pages 132-145, December.
  15. Dijkmans, Corné & Kerkhof, Peter & Beukeboom, Camiel J., 2015. "A stage to engage: Social media use and corporate reputation," Tourism Management, Elsevier, vol. 47(C), pages 58-67.
  16. Manisha Mathur, 2020. "Improving the value of the retailer brand through social media equity," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 508-530, September.
  17. Zhan Wang, 2021. "Social media brand posts and customer engagement," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 685-699, November.
  18. Thomas Clauss & Thomas Niemand & Sascha Kraus & Patrick Schnetzer & Alexander Brem, 2019. "Increasing Crowdfunding Success Through Social Media: The Importance Of Reach And Utilisation In Reward-Based Crowdfunding," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 1-30, May.
  19. Beukeboom, Camiel J. & Kerkhof, Peter & de Vries, Metten, 2015. "Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 26-36.
  20. Diletta Acuti & Laura Grazzini & Valentina Mazzoli & Gaetano Aiello, 2019. "Stakeholder engagement in green place branding: A focus on user‐generated content," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 492-501, March.
  21. Anna Lou Abatayo & John Lynham & Katerina Sherstyuk, 2020. "Communication, Expectations, and Trust: An Experiment with Three Media," Games, MDPI, vol. 11(4), pages 1-26, October.
  22. Janarthanan Balakrishnan & Pantea Foroudi, 2020. "Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 181-200, August.
  23. Bárbara Castillo-Abdul & Mónica Bonilla-del-Río & Estela Núñez-Barriopedro, 2021. "Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik," Publications, MDPI, vol. 9(1), pages 1-15, March.
  24. Brzozowska-Woś Magdalena & Schivinski Bruno, 2019. "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(3), pages 2-27, September.
  25. Le Luo & Li Li, 2014. "Defining and Evaluating Classification Algorithm for High-Dimensional Data Based on Latent Topics," PLOS ONE, Public Library of Science, vol. 9(1), pages 1-9, January.
  26. Vít Chlebovský, 2019. "Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(2), pages 485-492.
  27. Agnieszka Izabela Baruk & Grzegorz Wesołowski, 2021. "The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image," Energies, MDPI, vol. 14(14), pages 1-23, July.
  28. Jalal Rajeh Hanaysha, 2021. "Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth," Business Perspectives and Research, , vol. 9(3), pages 446-461, September.
  29. Mohammad Furqan Khan & Anisa Jan, 2019. "A Measure of Social Media Marketing: Scale Development and Validation," Jindal Journal of Business Research, , vol. 8(2), pages 158-168, December.
  30. Zeynep Birce Ergor & Elif Akagun Ergin, 2016. "The Role of Social Media on Establishing Brand Value: A Content Analysis on Banks in Turkey," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 8(3), pages 97-102, March.
  31. José Ramón Sarmiento-Guede & Arta Antonovica & Rebeca Antolín-Prieto, 2021. "The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
  32. Haeok Liz Kim & Sunghyup Sean Hyun, 2019. "The Relationships among Perceived Value, Intention to Use Hashtags, eWOM, and Brand Loyalty of Air Travelers," Sustainability, MDPI, vol. 11(22), pages 1-12, November.
  33. Alberto Lopez & Eva Guerra & Beatriz Gonzalez & Sergio Madero, 2020. "Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 203-223, December.
  34. Hofman-Kohlmeyer Magdalena, 2021. "Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 61-87, March.
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