A Measure of Social Media Marketing: Scale Development and Validation
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DOI: 10.1177/2278682119850285
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- Zyad M. Alzaydi & Mohamed H. Elsharnouby, 2023. "Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
- Khan, Nawab Ali & Azhar, Mohd & Rahman, Mohd Nayyer & Akhtar, Mohd Junaid, 2022. "Scale development and validation for usage of social networking sites during COVID-19," Technology in Society, Elsevier, vol. 70(C).
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Keywords
Social media; social media marketing; functionality based approach; Honey Comb Model;All these keywords.
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