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Social media sentimentas an additional performance measure? Examples from iconic theme park destinations

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  • Widmar, Nicole Olynk
  • Bir, Courtney
  • Clifford, McKenna
  • Slipchenko, Natalya

Abstract

This analysis quantifies social media data collected for two iconic theme park destinations. Disney World and SeaWorld were studied in-depth using social media analytics, and the findings were compared to publicly available performance measures. The scale and length of social media topics discussed differed significantly, and there was mixed evidence of correlations between social media sentiment and other public performance measures. As the role of social media contributions to selecting retailers and service providers develops, understanding the sentiment around well-known organizations and potential impacts of major events can aid decision makers in the retailing of consumer services.

Suggested Citation

  • Widmar, Nicole Olynk & Bir, Courtney & Clifford, McKenna & Slipchenko, Natalya, 2020. "Social media sentimentas an additional performance measure? Examples from iconic theme park destinations," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    • Handle: RePEc:eee:joreco:v:56:y:2020:i:c:s0969698919312135
    DOI: 10.1016/j.jretconser.2020.102157
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    Cited by:

    1. Xue, Zhebin & Li, Qing & Zeng, Xianyi, 2023. "Social media user behavior analysis applied to the fashion and apparel industry in the big data era," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    2. Tufail Alyousef & Faez Alshihri & Mahmoud Abdellatif & Tareq Alrawaf & Reham Abdellatif, 2022. "Integrated Recreation Cities and Sustainable Development in Saudi Arabia: Contributions, Constraints, and Policies," Sustainability, MDPI, vol. 14(10), pages 1-22, May.
    3. Huilin Liang & Qi Yan & Yujia Yan & Lang Zhang & Qingping Zhang, 2022. "Spatiotemporal Study of Park Sentiments at Metropolitan Scale Using Multiple Social Media Data," Land, MDPI, vol. 11(9), pages 1-17, September.
    4. Zachlod, Cécile & Samuel, Olga & Ochsner, Andrea & Werthmüller, Sarah, 2022. "Analytics of social media data – State of characteristics and application," Journal of Business Research, Elsevier, vol. 144(C), pages 1064-1076.
    5. Aversa, Joseph & Jacobson, Jenna & Hernandez, Tony & Cleave, Evan & Macdonald, Michael & Dizonno, Stephanie, 2021. "The social media response to the rollout of legalized cannabis retail in Ontario, Canada," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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