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Green Marketing as the Source of the Competitive Advantage of the Business

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  1. József Popp & Judit Oláh & Mária Farkas Fekete & Zoltán Lakner & Domicián Máté, 2018. "The Relationship Between Prices of Various Metals, Oil and Scarcity," Energies, MDPI, vol. 11(9), pages 1-19, September.
  2. Pavol KRAL & Katarina JANOSKOVA & Tomas KLIESTIK, 2018. "Key Determinants Of The Public Transport User’S Satisfaction," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2018(31), pages 36-51, December.
  3. Ishtiaq Ahmad & Judit Oláh & József Popp & Domicián Máté, 2018. "Does Business Group Affiliation Matter for Superior Performance? Evidence from Pakistan," Sustainability, MDPI, vol. 10(9), pages 1-19, August.
  4. Andreas E. Fousteris & Eleni A. Didaskalou & Markos-Marios H. Tsogas & Dimitrios A. Georgakellos, 2018. "The Environmental Strategy of Businesses as an Option under Recession in Greece," Sustainability, MDPI, vol. 10(12), pages 1-19, November.
  5. Janoskova Katarina & Kral Pavol & Popescu Gheorghe H. & Rowland Zuzana & Kramarova Katarina, 2021. "Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction," Management & Marketing, Sciendo, vol. 16(3), pages 300-315, September.
  6. Egwakhe A. J & Falana R. B & Asikhia O. O & Magaji N, 2020. "Business Strategies and Competitive Advantage: Evidence from Flour Mill Companies in Lagos State, Nigeria," Journal of Economics and Behavioral Studies, AMH International, vol. 12(2), pages 17-26.
  7. S. M. Shafiul Alam & K. M. Zahidul Islam, 2021. "Examining the role of environmental corporate social responsibility in building green corporate image and green competitive advantage," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-16, December.
  8. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
  9. Pavol Durana & Pavol Kral & Vojtech Stehel & George Lazaroiu & Wlodzimierz Sroka, 2019. "Quality Culture of Manufacturing Enterprises: A Possible Way to Adaptation to Industry 4.0," Social Sciences, MDPI, vol. 8(4), pages 1-25, April.
  10. Margareta Nadanyiova & Lubica Gajanova & Jana Majerova, 2020. "Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
  11. Alan Kabanshi, 2020. "Are We Overestimating the Benefits of Emission Reduction Measures?," Sustainability, MDPI, vol. 12(3), pages 1-9, January.
  12. Judit OLÁH & Tamás HARMAN & József POPP, 2018. "Optimal Distribution Between Box And Pallet Automatic Warehouse Storage," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 17, pages 199-210, September.
  13. Agnieszka Bojanowska & Monika Kulisz, 2020. "Polish Consumers’ Response to Social Media Eco-Marketing Techniques," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
  14. George Hove & Thomas Rathaha, 2021. "The Extent Green Marketing Has Been Embraced in the Construction Industry - Employee Perspective in Zimbabwe," International Business Research, Canadian Center of Science and Education, vol. 14(6), pages 1-78, June.
  15. Podhorska Ivana & Valaskova Katarina & Stehel Vojtech & Kliestik Tomas, 2019. "Possibility of Company Goodwill Valuation: Verification in Slovak and Czech Republic," Management & Marketing, Sciendo, vol. 14(3), pages 338-356, September.
  16. Satalkina Liliya & Shpak Nestor, 2018. "Evaluation of the Influence of the Macro-environment on the Social Innovation Activity of Enterprises," Organizacija, Sciendo, vol. 51(1), pages 36-48, February.
  17. Deshmukh, Swaraj Sanjay & Pearce, Joshua M., 2021. "Electric vehicle charging potential from retail parking lot solar photovoltaic awnings," Renewable Energy, Elsevier, vol. 169(C), pages 608-617.
  18. Zuzana Stofkova & Viera Sukalova, 2020. "Sustainable Development of Human Resources in Globalization Period," Sustainability, MDPI, vol. 12(18), pages 1-14, September.
  19. Kral Pavol & Janoskova Katarina & Lazaroiu George & Suler Petr, 2020. "Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets," Management & Marketing, Sciendo, vol. 15(4), pages 570-586, December.
  20. Lenka Ližbetinová & Peter Štarchoň & Dagmar Weberová & Eva Nedeliaková & Martina Juříková, 2019. "The Approach of SMEs to Using the Customer Databases and CRM: Empirical Study in the Slovak Republic," Sustainability, MDPI, vol. 12(1), pages 1-21, December.
  21. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
  22. Minja Bolesnikov & Milica Popović Stijačić & Mladen Radišić & Aleksandar Takači & Jelena Borocki & Dragana Bolesnikov & Paula Bajdor & Joanna Dzieńdziora, 2019. "Development of a Business Model by Introducing Sustainable and Tailor-Made Value Proposition for SME Clients," Sustainability, MDPI, vol. 11(4), pages 1-16, February.
  23. Eijaz Ahmed Khan & Pradip Royhan & M. Ashiqur Rahman & Mohammed Mizanur Rahman & Ahmed Mostafa, 2019. "The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies," Sustainability, MDPI, vol. 12(1), pages 1-17, December.
  24. Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020. "Esg Marketing Model: A New Paradigm To Understand The Impact," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 85-89, May.
  25. Tai Abdulrahman Alshammari & Khalid Mhasan Alshammary & Fahad Maiyah Alshammari, 2022. "Green Product and Process Innovation, Corporate Environmental Ethics and Competitive Advantages among Manufacturing Firms in the Kingdom of Saudi Arabia," Journal of Economics and Behavioral Studies, AMH International, vol. 14(2), pages 51-61.
  26. Letycja Sołoducho-Pelc & Adam Sulich, 2022. "Natural Environment Protection Strategies and Green Management Style: Literature Review," Sustainability, MDPI, vol. 14(17), pages 1-25, August.
  27. Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
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