Esg Marketing Model: A New Paradigm To Understand The Impact
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References listed on IDEAS
- Dominika Moravcikova & Anna Krizanova & Jana Kliestikova & Martina Rypakova, 2017. "Green Marketing as the Source of the Competitive Advantage of the Business," Sustainability, MDPI, vol. 9(12), pages 1-13, November.
- Joya A. Kemper & C. Michael Hall & Paul W. Ballantine, 2019. "Marketing and Sustainability: Business as Usual or Changing Worldviews?," Sustainability, MDPI, vol. 11(3), pages 1-17, February.
- Florin-Alexandru Luca & Claudia-Ioana Ciobanu & Andreia Gabriela Andrei & Adrian V. Horodnic, 2018. "Raising Awareness on Health Impact of the Chemicals Used in Consumer Products: Empirical Evidence from East-Central Europe," Sustainability, MDPI, vol. 10(1), pages 1-15, January.
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Cited by:
- Matthew Yau Choi Chow & Shirie Pui Shan Ho, 2024. "Investigating the effect of ESG on retail banks’ customer equity," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1330-1344, December.
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More about this item
Keywords
Environmental; Social; Governance; Green; Sustainable; Marketing;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
Statistics
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