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Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

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  1. Mussol, Sarah & Aurier, Philippe & de Lanauze, Gilles Séré, 2019. "Developing in-store brand strategies and relational expression through sales promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 241-250.
  2. Baltas, George & Argouslidis, Paraskevas C. & Skarmeas, Dionysis, 2010. "The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach," Journal of Retailing, Elsevier, vol. 86(1), pages 37-50.
  3. M. Alex Syaekhoni & Ganjar Alfian & Young S. Kwon, 2017. "Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making," Sustainability, MDPI, vol. 9(11), pages 1-22, November.
  4. Kelting, Katie & Berry, Christopher & van Horen, Femke, 2019. "The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset," Journal of Business Research, Elsevier, vol. 99(C), pages 264-274.
  5. Lily Grigsby-Duffy & Sally Schultz & Liliana Orellana & Ella Robinson & Adrian J. Cameron & Josephine Marshall & Kathryn Backholer & Gary Sacks, 2020. "The Healthiness of Food and Beverages on Price Promotion at Promotional Displays: A Cross-Sectional Audit of Australian Supermarkets," IJERPH, MDPI, vol. 17(23), pages 1-17, December.
  6. North, Adrian C. & Sheridan, Lorraine P. & Areni, Charles S., 2016. "Music Congruity Effects on Product Memory, Perception, and Choice," Journal of Retailing, Elsevier, vol. 92(1), pages 83-95.
  7. Hong Yuan & Miguel I. Gómez & Vithala R. Rao, 2013. "Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach," Management Science, INFORMS, vol. 59(7), pages 1709-1724, July.
  8. van der Plas, Joep & Dekimpe, Marnik G. & Geyskens, Inge, 2024. "Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers," Journal of Retailing, Elsevier, vol. 100(2), pages 199-216.
  9. Dorai, Sriram & Balasubramanian, Nataraj & Sivakumaran, Bharadhwaj, 2021. "Enhancing relationships in e-tail: Role of relationship quality and duration," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  10. Tangari, Andrea Heintz & Burton, Scot & Smith, Ronn J., 2015. "Now that's a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices," Journal of Retailing, Elsevier, vol. 91(3), pages 410-421.
  11. Grewal, Dhruv & Janakiraman, Ramkumar & Kalyanam, Kirthi & Kannan, P.K. & Ratchford, Brian & Song, Reo & Tolerico, Stephen, 2010. "Strategic Online and Offline Retail Pricing: A Review and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 138-154.
  12. Noriaki Matsushima & Akira Miyaoka, 2015. "The effects of resale-below-cost laws in the presence of a strategic manufacturer," Quantitative Marketing and Economics (QME), Springer, vol. 13(1), pages 59-91, March.
  13. Verma, Swati & Guha, Abhijit & Biswas, Abhijit & Grewal, Dhruv, 2019. "Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations," Journal of Retailing, Elsevier, vol. 95(3), pages 99-108.
  14. Lawrence Mpele Lekhanya, 2014. "Perceived marketing intelligence and marketing communications tools used by rural Small, Medium and Micro Enterprise in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 6(12), pages 1004-1010.
  15. Ma, Yu & Seetharaman, P.B. (Seethu) & Singh, Vishal, 2021. "A multi-category demand model incorporating inter-product proximity," Journal of Business Research, Elsevier, vol. 124(C), pages 152-162.
  16. Kumar, V. & Sunder, Sarang & Sharma, Amalesh, 2015. "Leveraging Distribution to Maximize Firm Performance in Emerging Markets," Journal of Retailing, Elsevier, vol. 91(4), pages 627-643.
  17. Rosengren, Sara & Bondesson, Niklas, 2017. "How organizational identification among retail employees is affected by advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 204-209.
  18. Wu, Lifang & Yang, Wei & Wu, Jessica, 2021. "Private label management: A literature review," Journal of Business Research, Elsevier, vol. 125(C), pages 368-384.
  19. Hess, Nicole J. & Kelley, Corinne M. & Scott, Maura L. & Mende, Martin & Schumann, Jan H., 2020. "Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores," Journal of Retailing, Elsevier, vol. 96(3), pages 344-361.
  20. Gomez, Miguel I. & Rao, Vithala R. & Yuan, Hong, 2009. "A Market Experiment on Trade Promotion Budget and Allocation," Working Papers 55928, Cornell University, Department of Applied Economics and Management.
  21. Shankar, Venkatesh & Venkatesh, Alladi & Hofacker, Charles & Naik, Prasad, 2010. "Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 111-120.
  22. Ieva, M. & De Canio, F. & Ziliani, C., 2018. "Daily deal shoppers: What drives social couponing?," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 299-303.
  23. Baxendale, Shane & Macdonald, Emma K. & Wilson, Hugh N., 2015. "The Impact of Different Touchpoints on Brand Consideration," Journal of Retailing, Elsevier, vol. 91(2), pages 235-253.
  24. Noriaki Matsushima & Akira Miyaoka, 2013. "Who benefits from resale-below-cost laws?," ISER Discussion Paper 0875, Institute of Social and Economic Research, Osaka University.
  25. Roggeveen, Anne L. & Nordfält, Jens & Grewal, Dhruv, 2016. "Do Digital Displays Enhance Sales? Role of Retail Format and Message Content," Journal of Retailing, Elsevier, vol. 92(1), pages 122-131.
  26. Holzer, Patrick Sebastian, 2020. "The effect of time-varying factors on promotional activity in the German milk market," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  27. Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019. "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 53-74, December.
  28. Adrian MICU & Angela-Eliza MICU & Nicoleta CRISTACHE & Edit LUKACS, 2014. "The Influence Of Marketing Intelligence On Performances Of Romanian Retailers," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 337-349, November.
  29. Leischnig, Alexander & Schwertfeger, Marko & Geigenmüller, Anja, 2011. "Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination," Journal of Retailing and Consumer Services, Elsevier, vol. 18(3), pages 218-223.
  30. Gázquez-Abad, Juan Carlos & Canniére, Marie Hélène De & Martínez-López, Francisco J., 2011. "Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength," Journal of Retailing, Elsevier, vol. 87(2), pages 166-181.
  31. Jason Donovan & Pieter Rutsaert & Ciro Domínguez & Meliza Peña, 2022. "Capacities of local maize seed enterprises in Mexico: Implications for seed systems development," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(2), pages 509-529, April.
  32. Li, Xi & Dahana, Wirawan Dony & Ye, Qiongwei & Peng, Luluo & Zhou, Jiaying, 2021. "How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  33. Mead, James A. & Richerson, Rob & Li, Wenjing, 2020. "Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising," Journal of Retailing, Elsevier, vol. 96(2), pages 282-296.
  34. Baumann, Chris & Hamin, Hamin, 2014. "Premium generic brand (PGB) choice vis-Ã -vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 492-501.
  35. Garrido-Morgado, à lvaro & González-Benito, Óscar, 2024. "Applying the triple coherence line to in-store marketing plans to increase private label market share," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  36. Pancras, Joseph & Gauri, Dinesh K. & Talukdar, Debabrata, 2013. "Loss leaders and cross-category retailer pass-through: A Bayesian multilevel analysis," Journal of Retailing, Elsevier, vol. 89(2), pages 140-157.
  37. Guyt, Jonne & Gijsbrechts, Els, 2018. "On consumer choice patterns and the net impact of feature promotions," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 490-508.
  38. Bharadwaj Kadiyala & Özalp Özer & A. Serdar Şimşek, 2021. "Data‐Driven Approaches to Targeting Promotion E‐mails: The Case of Delayed Incentives," Production and Operations Management, Production and Operations Management Society, vol. 30(3), pages 766-782, March.
  39. James A. Adeniran & Thomas K. Egwuonwu & Clara O. K. Egwuonwu, 2016. "The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 99-110, June.
  40. Ho, Edward & Kowatsch, Tobias & Ilic, Alexander, 2014. "The Sales Velocity Effect on Retailing," Journal of Interactive Marketing, Elsevier, vol. 28(4), pages 237-256.
  41. Rainer Olbrich & Hans Christian Jansen & Benedikt Teller, 2016. "Quantifying Anti-Consumption of Private Labels and National Brands: Impacts of Poor Test Ratings on Consumer Purchases," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 145-165, March.
  42. Praharsi, Yugowati & Wee, Hui-Ming & Sukwadi, Ronald & Padilan, Marivic V., 2014. "Small-independent retailers vs. organized retailers: An empirical study in Indonesian economics of service industries," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 108-117.
  43. Breugelmans, Els & Campo, Katia, 2011. "Effectiveness of In-Store Displays in a Virtual Store Environment," Journal of Retailing, Elsevier, vol. 87(1), pages 75-89.
  44. Tommy Cheung & Wai Hung Wong & Ricky S. Wong & Jia Zhu, 2016. "Does Online Group Buying Benefit or Destroy Retail Businesses?," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 15(1), pages 1-16, June.
  45. Morimura, Fumikazu & Sakagawa, Yuji, 2018. "Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 81-91.
  46. Grewal, Dhruv & Ailawadi, Kusum L. & Gauri, Dinesh & Hall, Kevin & Kopalle, Praveen & Robertson, Jane R., 2011. "Innovations in Retail Pricing and Promotions," Journal of Retailing, Elsevier, vol. 87(S1), pages 43-52.
  47. El Kihal, Siham & Shehu, Edlira, 2022. "It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns," Journal of Retailing, Elsevier, vol. 98(3), pages 558-571.
  48. Luca Cacchiarelli & Alessandro Sorrentino, 2019. "Pricing Strategies in the Italian Retail Sector: The Case of Pasta," Social Sciences, MDPI, vol. 8(4), pages 1-13, April.
  49. Di Li & Hu Wang, 2022. "Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 1912-1925, September.
  50. Bogomolova, Svetlana & Szabo, Marietta & Kennedy, Rachel, 2017. "Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?," Journal of Business Research, Elsevier, vol. 76(C), pages 189-200.
  51. Tuli, Kapil R. & Mukherjee, Anirban & Dekimpe, Marnik G., 2012. "On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth," Journal of Retailing, Elsevier, vol. 88(4), pages 447-461.
  52. Haans, A.J. & Gijsbrechts, E., 2011. "One-deal-fits-all? : On category sales promotion effectiveness in smaller versus larger supermarkets," Other publications TiSEM 2c1a69db-bdfa-4988-a84c-4, Tilburg University, School of Economics and Management.
  53. Ramanathan, Usha & Muyldermans, Luc, 2010. "Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK," International Journal of Production Economics, Elsevier, vol. 128(2), pages 538-545, December.
  54. Lange, Fredrik & Rosengren, Sara & Blom, Angelica, 2016. "Store-window creativity's impact on shopper behavior," Journal of Business Research, Elsevier, vol. 69(3), pages 1014-1021.
  55. Paulo Duarte Silveira, 2019. "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 35-48.
  56. van Lin, Arjen & Gijsbrechts, Els, 2016. "The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 557-577.
  57. Naik, Prasad A. & Peters, Kay, 2009. "A Hierarchical Marketing Communications Model of Online and Offline Media Synergies," Journal of Interactive Marketing, Elsevier, vol. 23(4), pages 288-299.
  58. van Donselaar, K.H. & Peters, J. & de Jong, A. & Broekmeulen, R.A.C.M., 2016. "Analysis and forecasting of demand during promotions for perishable items," International Journal of Production Economics, Elsevier, vol. 172(C), pages 65-75.
  59. Li, Zhen & Yada, Katsutoshi & Zennyo, Yusuke, 2019. "Duration of Price Promotion and Retail Profit: An In-depth Study Based on Point-of-Sale Data," MPRA Paper 93047, University Library of Munich, Germany.
  60. Newman, Christopher L. & Howlett, Elizabeth & Burton, Scot, 2014. "Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits," Journal of Retailing, Elsevier, vol. 90(1), pages 13-26.
  61. Gür Ali, Özden & Gürlek, Ragıp, 2020. "Automatic Interpretable Retail forecasting with promotional scenarios," International Journal of Forecasting, Elsevier, vol. 36(4), pages 1389-1406.
  62. Shan Du & Hua Li, 2019. "The Knowledge Mapping of Mobile Commerce Research: A Visual Analysis Based on I-Model," Sustainability, MDPI, vol. 11(6), pages 1-26, March.
  63. Doucé, Lieve & Willems, Kim & Chaudhuri, Arjun, 2022. "Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  64. Marta Arce-Urriza & Javier Cebollada & María Fernanda Tarira, 2017. "The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers," Information Systems and e-Business Management, Springer, vol. 15(1), pages 69-87, February.
  65. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
  66. Feng, Cong & Fay, Scott, 2022. "An empirical investigation of forward-looking retailer performance using parking lot traffic data derived from satellite imagery," Journal of Retailing, Elsevier, vol. 98(4), pages 633-646.
  67. Haans, Hans & Gijsbrechts, Els, 2011. "“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets," Journal of Retailing, Elsevier, vol. 87(4), pages 427-443.
  68. Nordfält, Jens & Lange, Fredrik, 2013. "In-store demonstrations as a promotion tool," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 20-25.
  69. Tsung-Yin Ou & Guan-Yu Lin & Chin-Ying Liu & Wen-Lung Tsai, 2021. "Constructing a Sustainable and Dynamic Promotion Model for Fresh Foods Based on a Digital Transformation Framework," Sustainability, MDPI, vol. 13(19), pages 1-19, September.
  70. Bogomolova, Svetlana & Dunn, Steven & Trinh, Giang & Taylor, Jennifer & Volpe, Richard J., 2015. "Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 1-11.
  71. Mou, Shandong & Robb, David J. & DeHoratius, Nicole, 2018. "Retail store operations: Literature review and research directions," European Journal of Operational Research, Elsevier, vol. 265(2), pages 399-422.
  72. Villanova, Daniel & Bodapati, Anand V. & Puccinelli, Nancy M. & Tsiros, Michael & Goodstein, Ronald C. & Kushwaha, Tarun & Suri, Rajneesh & Ho, Henry & Brandon, Renee & Hatfield, Cheryl, 2021. "Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time," Journal of Retailing, Elsevier, vol. 97(1), pages 116-132.
  73. Attari, Amin & Chatterjee, Promothesh & Singh, Surendra N., 2022. "Taking a chance for a discount: An investigation into consumers’ choice of probabilistic vs. sure price promotions," Journal of Business Research, Elsevier, vol. 143(C), pages 366-374.
  74. Lang, Le Dang & Lim, Weng Marc & Guzmán, Francisco, 2022. "How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products," Journal of Business Research, Elsevier, vol. 141(C), pages 175-190.
  75. Joost Rietveld & Melissa A. Schilling & Cristiano Bellavitis, 2019. "Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements," Organization Science, INFORMS, vol. 30(6), pages 1232-1251, November.
  76. Gelper, Sarah & Wilms, Ines & Croux, Christophe, 2016. "Identifying Demand Effects in a Large Network of Product Categories," Journal of Retailing, Elsevier, vol. 92(1), pages 25-39.
  77. Gázquez-Abad, Juan Carlos & Martínez-López, Francisco J., 2016. "Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 263-273.
  78. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  79. Beneke, Justin & Carter, Stephen, 2015. "The development of a consumer value proposition of private label brands and the application thereof in a South African retail context," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 22-35.
  80. Pillai, Kishore Gopalakrishna & Kumar, V., 2012. "Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics," Journal of Retailing, Elsevier, vol. 88(1), pages 20-33.
  81. Oliver Büttner & Arnd Florack & Benjamin Serfas, 2014. "A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour," Journal of Consumer Policy, Springer, vol. 37(2), pages 161-182, June.
  82. Anett Weber & Winfried J. Steiner & Stefan Lang, 2017. "A comparison of semiparametric and heterogeneous store sales models for optimal category pricing," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 39(2), pages 403-445, March.
  83. Andrews, Demetra, 2016. "Product information and consumer choice confidence in multi-item sales promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 45-53.
  84. Wang, Dongyi & Luo, Xin (Robert) & Hua, Ying & Benitez, Jose, 2023. "Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective," Journal of Business Research, Elsevier, vol. 156(C).
  85. Bies, Suzanne, 2022. "Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs," Other publications TiSEM ade86df3-4846-4318-938f-a, Tilburg University, School of Economics and Management.
  86. Brown, James R. & Dant, Rajiv P., 2009. "The Theoretical Domains of Retailing Research: A Retrospective," Journal of Retailing, Elsevier, vol. 85(2), pages 113-128.
  87. Guyt, Jonne, 2015. "Consumer choice models on the effect of promotions in retailing," Other publications TiSEM c310f652-d725-4764-aac7-b, Tilburg University, School of Economics and Management.
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