Perceived marketing intelligence and marketing communications tools used by rural Small, Medium and Micro Enterprise in South Africa
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DOI: 10.22610/jebs.v6i12.556
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References listed on IDEAS
- Thabet Slimani, 2013. "Concepts and Tools for Marketing Intelligence Development," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 4(3), pages 15-34, July.
- Ailawadi, Kusum L. & Beauchamp, J.P. & Donthu, Naveen & Gauri, Dinesh K. & Shankar, Venkatesh, 2009. "Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research," Journal of Retailing, Elsevier, vol. 85(1), pages 42-55.
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