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On the relationship between consumer-brand identification, brand community, and brand loyalty

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  1. Faheem Gul Gilal & Justin Paul & Asha Thomas & Lia Zarantonello & Rukhsana Gul Gilal, 2023. "Brand passion: a systematic review and future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 490-515, November.
  2. Francisco J. Martínez-López & Rocío Aguilar-Illescas & Sebastián Molinillo & Rafael Anaya-Sánchez & J. Andres Coca-Stefaniak & Irene Esteban-Millat, 2021. "The Role of Online Brand Community Engagement on the Consumer–Brand Relationship," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
  3. Irada Osmanova & Seden Ozerden & Bassam Dalal & Blend Ibrahim, 2023. "Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand," Sustainability, MDPI, vol. 15(2), pages 1-15, January.
  4. Matti Haverila & Kai Haverila & Caitlin McLaughlin & Mehak Arora, 2022. "Engagement, participation, and relationship quality in the context of co-creation in brand communities," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 232-249, September.
  5. Farivar, Samira & Wang, Fang, 2022. "Effective influencer marketing: A social identity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  6. Halima Habuba Mohamed & Yongjun Li & Ataullah Kiani & Usman Ghani, 2024. "Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM," SAGE Open, , vol. 14(1), pages 21582440231, January.
  7. Fa Wang & Ke Wang & Yuan Han & Joung Hyung Cho, 2024. "Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
  8. Ayşegül Acar & Naci Büyükdağ & Burak Türten & Ersin Diker & Gülsüm Çalışır, 2024. "The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  9. Pedeliento, Giuseppe & Andreini, Daniela & Veloutsou, Cleopatra, 2020. "Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities," Journal of Business Research, Elsevier, vol. 119(C), pages 481-494.
  10. Ilenia Confente & Wioleta Kucharska, 2021. "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 8-31, January.
  11. Ting, Hiram & Thaichon, Park & Chuah, Francis & Tan, Sharon Rebecca, 2019. "Consumer behaviour and disposition decisions: The why and how of smartphone disposition," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 212-220.
  12. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  13. Haichuan Zhao & Xian Cheng & Xingyuan Wang & Chunqing Qin, 2021. "Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? Evidence from China," Asian Business & Management, Palgrave Macmillan, vol. 20(3), pages 390-408, July.
  14. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).
  15. Jintang Wang & Junyun Liao & Shiyong Zheng & Biqing Li, 2019. "Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
  16. Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
  17. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Elhai, Jon D., 2021. "Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  18. Lee, Kuo-Wei & Li, Chia-Ying, 2023. "It is not merely a chat: Transforming chatbot affordances into dual identification and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  19. Paramita, Widya & Chan Nhu, Huynh Ba & Ngo, Liem Viet & Minh Tran, Quan Ha & Gregory, Gary, 2021. "Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  20. Chulmin Lim & Seongcheol Kim, 2024. "Examining factors influencing the user’s loyalty on algorithmic news recommendation service," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
  21. Kumar, Ajay & Paul, Justin & StarÄ ević, SlaÄ‘ana, 2021. "Do brands make consumers happy?- A masstige theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  22. Goh, Choon Fu & Long, Chiau Ming & Humaira Fedelis, Nur Aisyah & Hamdan, Halimaton & Chuah, Soo Cheng & Yeo, Sook Fern & Tan, Cheng Ling & Wong, Tin Wui, 2023. "Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  23. Margarida Almeida & Eva Sousa & Carolina Rodrigues & Maria Beatriz Candeias & Manuel Au-Yong-Oliveira, 2021. "Samsung vs. Apple: How Different Communication Strategies Affect Consumers in Portugal," Administrative Sciences, MDPI, vol. 11(1), pages 1-14, February.
  24. Li, Mingwei & Lu, Man & Akram, Umair & Cheng, Shaoen, 2024. "Understanding how customer social capital accumulation in brand communities: A gamification affordance perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  25. Woo, Hongjoo & Shin, Daeun Chloe & Kim, Naeun Lauren & Tong, Zhenghao & Kwon, Soyon, 2024. "Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  26. Büyükdağ, Naci & Kitapci, Olgun, 2021. "Antecedents of consumer-brand identification in terms of belonging brands," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  27. James Lappeman & Siddeeqah Marlie & Tamryn Johnson & Sloane Poggenpoel, 2023. "Trust and digital privacy: willingness to disclose personal information to banking chatbot services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 337-357, June.
  28. Mills, Mark & Oghazi, Pejvak & Hultman, Magnus & Theotokis, Aristeidis, 2022. "The impact of brand communities on public and private brand loyalty: A field study in professional sports," Journal of Business Research, Elsevier, vol. 144(C), pages 1077-1086.
  29. Stuhldreier, Sanja Maria, 2024. "Unlocking (re)purchase potential through corporate responsiveness on social networks: The role of perceived customer orientation," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  30. Hyemi Um & Jingwen Dong & Myeonggil Choi & Jaeyeob Jeong, 2021. "The Effect of Cultural City on Regional Activation through the Consumer Reactions of Urban Service," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
  31. Saikat Banerjee, 2021. "On the relationship between online brand community and brand preference in political market," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(1), pages 27-55, March.
  32. Ying Wang & Zengrui Xiao, 2022. "The Dual Effects of Consumer Satisfaction on Brand Switching Intention of Sharing Apparel," Sustainability, MDPI, vol. 14(8), pages 1-15, April.
  33. Baudier, Patricia & Ammi, Chantal & Hikkerova, Lubica, 2022. "Impact of advertising on users’ perceptions regarding the Internet of things," Journal of Business Research, Elsevier, vol. 141(C), pages 355-366.
  34. Qingyu Zhang & Sohail Ahmad, 2022. "Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
  35. Latifa Ayoubi, 2024. "The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks," Post-Print hal-04787056, HAL.
  36. Siano, Alfonso & Vollero, Agostino & Bertolini, Alessandra, 2022. "From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives," Journal of Business Research, Elsevier, vol. 152(C), pages 372-386.
  37. Grover, Purva & Kar, Arpan Kumar, 2020. "User engagement for mobile payment service providers – introducing the social media engagement model," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  38. repec:ehu:cuader:49123 is not listed on IDEAS
  39. Hook, Margurite & Baxter, Stacey & Kulczynski, Alicia, 2020. "‘I'm like you, you're like me, we make a great brand community!’ Similarity and children's brand community participation," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  40. Thapa, Sajani & Guzmán, Francisco & Paswan, Audhesh, 2024. "We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?," Journal of Business Research, Elsevier, vol. 172(C).
  41. Bianca Tjizumaue & Sabina Samuel & Johanna Pangeiko Nautwima & Asa Romeo Asa, 2023. "Factors Influencing Consumer Preference Among Beverage Product Brands in Namibia," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 9(3), pages 7-24, August.
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