Samsung vs. Apple: How Different Communication Strategies Affect Consumers in Portugal
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Cited by:
- Neda Letukytė & Sigitas Urbonavičius, 2022. "Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 59-77.
- Xi Zhang, 2022. "Incremental Innovation: Long-Term Impetus for Design Business Creativity," Sustainability, MDPI, vol. 14(22), pages 1-24, November.
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Keywords
Samsung; Apple; marketing strategy; social media; advertisement;All these keywords.
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