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Social Media Metrics — A Framework and Guidelines for Managing Social Media

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Cited by:

  1. Jose Ramon Saura & Ana Reyes-Menendez & Cesar Alvarez-Alonso, 2018. "Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels," Sustainability, MDPI, vol. 10(9), pages 1-20, August.
  2. Bianchi, Constanza & Andrews, Lynda, 2015. "Investigating marketing managers' perspectives on social media in Chile," Journal of Business Research, Elsevier, vol. 68(12), pages 2552-2559.
  3. Pechrová, M. & Lohr, V. & Havlíček, Z., 2015. "Social Media for Organic Products Promotion," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 7(1), pages 1-10, March.
  4. Simon Chadwick & Alex Fenton & Richard Dron & Wasim Ahmed, 2021. "Social Media Conversations About High Engagement Sports Team Brands," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 178-191, July.
  5. Peng, Yi & Lu, Liling, 2024. "Untangling influence: The effect of follower-followee comparison on social media engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  6. Shahbaznezhad, Hamidreza & Dolan, Rebecca & Rashidirad, Mona, 2021. "The Role of Social Media Content Format and Platform in Users' Engagement Behavior," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 47-65.
  7. Rosenthal, Benjamin & Brito, Eliane P.Z., 2017. "How virtual brand community traces may increase fan engagement in brand pages," Business Horizons, Elsevier, vol. 60(3), pages 375-384.
  8. Michael P Cameron, 2022. "Zipf's Law across social media," Working Papers in Economics 22/07, University of Waikato.
  9. Zhu, Jiang & Jiang, Lan & Dou, Wenyu & Liang, Liang, 2019. "Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 101-112.
  10. Liu, Yunxin, 2023. "Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food," Journal of Business Research, Elsevier, vol. 168(C).
  11. Matej Kovač & Vesna Žabkar, 2020. "Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 9-25.
  12. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
  13. Carlos de las Heras-Pedrosa & Elena Millan-Celis & Patricia P. Iglesias-Sánchez & Carmen Jambrino-Maldonado, 2020. "Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective," Sustainability, MDPI, vol. 12(10), pages 1-27, May.
  14. Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018. "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper 98936, University Library of Munich, Germany.
  15. Seshadri Tirunillai & Gerard J. Tellis, 2017. "Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control," Marketing Science, INFORMS, vol. 36(6), pages 862-878, November.
  16. Thomas Wozniak & Brigitte Stangl & Roland Schegg & Andreas Liebrich, 2017. "The return on tourism organizations’ social media investments: preliminary evidence from Belgium, France, and Switzerland," Information Technology & Tourism, Springer, vol. 17(1), pages 75-100, March.
  17. Aleksandar Brzaković & Tomislav Brzaković & Darjan Karabašević & Gabrijela Popović & Renata Činčikaitė, 2022. "The Interface between the Brand of Higher Education and the Influencing Factors," Sustainability, MDPI, vol. 14(10), pages 1-22, May.
  18. Marchand, André & Hennig-Thurau, Thorsten & Flemming, Jan, 2021. "Social media resources and capabilities as strategic determinants of social media performance," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 549-571.
  19. Ana Babić Rosario & Kristine Valck & Francesca Sotgiu, 2020. "Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 422-448, May.
  20. Cynthia D. Wiggins, 2022. "Online customer engagement: a practical exploration of antecedents and metrics for new content marketers," SN Business & Economics, Springer, vol. 2(2), pages 1-24, February.
  21. Rooderkerk, Robert P. & Pauwels, Koen H., 2016. "No Comment?! The Drivers of Reactions to Online Posts in Professional Groups," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 1-15.
  22. Platania, Marco & Spadoni, Roberta, 2018. "How People Share Information about Food: Insights from Tweets Regarding two Italian Regions," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(2), March.
  23. Muninger, Marie-Isabelle & Hammedi, Wafa & Mahr, Dominik, 2019. "The value of social media for innovation: A capability perspective," Journal of Business Research, Elsevier, vol. 95(C), pages 116-127.
  24. André Le Roux & Thomas Stenger, 2019. "Le territoire des médias socionumériques - Une approche quantitative," Post-Print hal-02396964, HAL.
  25. Karikari, Serwaa & Osei-Frimpong, Kofi & Owusu-Frimpong, Nana, 2017. "Evaluating individual level antecedents and consequences of social media use in Ghana," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 68-79.
  26. Garavito, Judith Vergara & Franco, Pilar Álvarez & Rodríguez, Maribel Serna, 2021. "El retorno de la inversión en medios sociales (Social Media ROI). Una revisión de literatura," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 331-348, July.
  27. Javier Gil-Quintana & Emilio Vida de León, 2021. "Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance," Publications, MDPI, vol. 9(4), pages 1-21, September.
  28. Faseeh Amin Beig & Mohammad Furqan Khan, 2018. "Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook," Vision, , vol. 22(3), pages 264-275, September.
  29. Christopher ZERRES, 2021. "Too Hard To Measure! Measurement Of Social Media Activities. An Objective-Based Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 201-211, November.
  30. Ezgi Akar & Sona Mardikyan, 2018. "User Roles and Contribution Patterns in Online Communities: A Managerial Perspective," SAGE Open, , vol. 8(3), pages 21582440187, August.
  31. Chawla, Yash & Chodak, Grzegorz, 2021. "Social media marketing for businesses: Organic promotions of web-links on Facebook," Journal of Business Research, Elsevier, vol. 135(C), pages 49-65.
  32. Abbasi, Amir Zaib & Tsiotsou, Rodoula H. & Hussain, Khalil & Rather, Raouf Ahmad & Ting, Ding Hooi, 2023. "Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  33. Wondwesen Tafesse & Anders Wien, 2017. "A framework for categorizing social media posts," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1284390-128, January.
  34. Boerman, Sophie C. & Willemsen, Lotte M. & Van Der Aa, Eva P., 2017. "“This Post Is Sponsored”," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 82-92.
  35. Yahia, Imene Ben & Al-Neama, Nasser & Kerbache, Laoucine, 2018. "Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 11-19.
  36. Wang, Xu & Baesens, Bart & Zhu, Zhen, 2019. "On the optimal marketing aggressiveness level of C2C sellers in social media: Evidence from china," Omega, Elsevier, vol. 85(C), pages 83-93.
  37. Yongbo Sun & Jiayuan Xing, 2022. "The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z," Sustainability, MDPI, vol. 14(11), pages 1-22, June.
  38. Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
  39. VanMeter, Rebecca A. & Grisaffe, Douglas B. & Chonko, Lawrence B., 2015. "Of “Likes” and “Pins”: The Effects of Consumers' Attachment to Social Media," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 70-88.
  40. Fangfang Li & Jorma Larimo & Leonidas C. Leonidou, 2021. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 51-70, January.
  41. Patricia P. Iglesias-Sánchez & Marisol B. Correia & Carmen Jambrino-Maldonado & Carlos de las Heras-Pedrosa, 2020. "Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies," Sustainability, MDPI, vol. 12(7), pages 1-26, April.
  42. Prados-Peña, Mª Belén & Crespo-Almendros, Esmeralda & Porcu, Lucía, 2022. "COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal†in the airline industry," Journal of Air Transport Management, Elsevier, vol. 103(C).
  43. Jiayin Pei & Guang Yu & Xianyun Tian & Maureen Renee Donnelley, 2017. "A new method for early detection of mass concern about public health issues," Journal of Risk Research, Taylor & Francis Journals, vol. 20(4), pages 516-532, April.
  44. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
  45. Tuleu Daniela, 2015. "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1285-1294, July.
  46. Ivanete Schneider Hahn & Flavia Luciane Scherer & Kenny Basso & Marindia Brachak dos Santos, 2016. "Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation," Brazilian Business Review, Fucape Business School, vol. 13(4), pages 49-71, July.
  47. José Ramón Saura & Pedro Palos-Sánchez & Luis Manuel Cerdá Suárez, 2017. "Understanding the Digital Marketing Environment with KPIs and Web Analytics," Future Internet, MDPI, vol. 9(4), pages 1-13, November.
  48. Olaf Maecker & Christian Barrot & Jan U. Becker, 2016. "The effect of social media interactions on customer relationship management," Business Research, Springer;German Academic Association for Business Research, vol. 9(1), pages 133-155, April.
  49. Steven H. Seggie & Emre Soyer & Koen H. Pauwels, 2017. "Combining big data and lean startup methods for business model evolution," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 154-169, December.
  50. Hossam Deraz, 2019. "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 13-25.
  51. Shan Huang & Sinan Aral & Yu Jeffrey Hu & Erik Brynjolfsson, 2020. "Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment," Marketing Science, INFORMS, vol. 39(6), pages 1142-1165, November.
  52. Sławomir Ostrowski, 2021. "Commitment Ladder in the Relationship between Service Providers and Customers as Added Value in Sustainable Services Development," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
  53. Schaefers, Tobias & Falk, Tomas & Kumar, Ashish & Schamari, Julia, 2021. "More of the same? Effects of volume and variety of social media brand engagement behavior," Journal of Business Research, Elsevier, vol. 135(C), pages 282-294.
  54. Thomas Wozniak & Brigitte Stangl & Roland Schegg & Andreas Liebrich, 0. "The return on tourism organizations’ social media investments: preliminary evidence from Belgium, France, and Switzerland," Information Technology & Tourism, Springer, vol. 0, pages 1-26.
  55. Hossam Deraz, 2018. "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 32-40.
  56. Jose Ramon Saura & Pedro Palos-Sanchez & Miguel Angel Rios Martin, 2018. "Attitudes Expressed in Online Comments about Environmental Factors in the Tourism Sector: An Exploratory Study," IJERPH, MDPI, vol. 15(3), pages 1-20, March.
  57. Panagiotopoulos, Panos & Shan, Liran Christine & Barnett, Julie & Regan, Áine & McConnon, Áine, 2015. "A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland," International Journal of Information Management, Elsevier, vol. 35(4), pages 394-402.
  58. Daliborka Blazeska & Natasha Ristovska, 2019. "The Use Of Social Media As An Effective Tool For Obtaining Sustainable Competitive Advantage," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 31-45.
  59. Maria Alebaki & Maria Psimouli & Stella Kladou & Foivos Anastasiadis, 2022. "Digital Winescape and Online Wine Tourism: Comparative Insights from Crete and Santorini," Sustainability, MDPI, vol. 14(14), pages 1-16, July.
  60. Olga AZARKINA & Monyédodo KPOSSA & Erhard LICK, 2014. "Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 23-30.
  61. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).
  62. Barbara Del Bosco & Maria Cristina Morra & Valerio Veglio, 2017. "Social media and firm performance: The voice of managers in European contexts," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 53-75.
  63. Ho Kim & Juncai Jiang & Norris I. Bruce, 2021. "Discovering heterogeneous consumer journeys in online platforms: implications for networking investment," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 374-396, March.
  64. Cornellia, Ayu & Hermawan, Hary & Sinangjoyo, Nikasius Jonet, 2021. "Social Media as Modern Platform to Create Awareness of Sonobudoyo and Sandi Museums in Yogyakarta Indonesia," OSF Preprints kz2gc, Center for Open Science.
  65. Tingting Nian & Arun Sundararajan, 2022. "Social Media Marketing, Quality Signaling, and the Goldilocks Principle," Information Systems Research, INFORMS, vol. 33(2), pages 540-556, June.
  66. Muhammad Naeem & Wilson Ozuem, 2021. "Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 510-525, September.
  67. Rakshit, Sandip & Islam, Nazrul & Mondal, Sandeep & Paul, Tripti, 2022. "An integrated social network marketing metric for business-to-business SMEs," Journal of Business Research, Elsevier, vol. 150(C), pages 73-88.
  68. Han Xu & Jon C. Lovett & Rob Law, 2022. "Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-16, June.
  69. Onețiu Darius Daniel, 2020. "The Impact of Social Media Adoption by Companies. Digital Transformation," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 83-96, June.
  70. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
  71. Marcela Korenkova & Milan Maros & Michal Levicky & Milan Fila, 2020. "Consumer Perception of Modern and Traditional Forms of Advertising," Sustainability, MDPI, vol. 12(23), pages 1-25, November.
  72. Gustafson, Brandon M. & Pomirleanu, Nadia & John Mariadoss, Babu & Johnson, Jean L., 2021. "The social buyer: A framework for the dynamic role of social media in organizational buying," Journal of Business Research, Elsevier, vol. 125(C), pages 806-814.
  73. Jurui Zhang & Raymond Liu, 2017. "Popularity of digital products in online social tagging systems," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 105-127, January.
  74. Pittman, Matthew & Abell, Annika, 2021. "More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 70-82.
  75. Tu, Rungting & Hsieh, Peishan & Feng, Wenting, 2019. "Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities," Sport Management Review, Elsevier, vol. 22(5), pages 682-693.
  76. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
  77. Ponzoa, José M. & Gómez, Andrés & Mas, José M., 2023. "EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index," Journal of Business Research, Elsevier, vol. 154(C).
  78. María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021. "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 125-137, March.
  79. Marzena Czarnecka & Grzegorz Kinelski & Magdalena Stefańska & Mateusz Grzesiak & Borys Budka, 2022. "Social Media Engagement in Shaping Green Energy Business Models," Energies, MDPI, vol. 15(5), pages 1-19, February.
  80. Carsten D. Schultz, 2016. "Insights from consumer interactions on a social networking site: Findings from six apparel retail brands," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 203-217, August.
  81. Alberto Lopez & Eva Guerra & Beatriz Gonzalez & Sergio Madero, 2020. "Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 203-223, December.
  82. Pilar, Ladislav & Balcarova, Tereza & Rojik, Stanislav & Ticha, Ivana & Polakova, Jana, 2018. "Customer experience with farmers’ markets: what hashtags can reveal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.
  83. Malthouse, Edward C. & Haenlein, Michael & Skiera, Bernd & Wege, Egbert & Zhang, Michael, 2013. "Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 270-280.
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