IDEAS home Printed from https://ideas.repec.org/a/gam/jtourh/v3y2022i3p35-588d849167.html
   My bibliography  Save this article

Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis

Author

Listed:
  • Han Xu

    (School of Geography, University of Leeds, Leeds LS2 9JT, UK)

  • Jon C. Lovett

    (School of Geography, University of Leeds, Leeds LS2 9JT, UK)

  • Rob Law

    (Asia-Pacific Academy of Economics and Management, University of Macau, Macao 999078, China
    Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macao 999078, China)

Abstract

The sharing of travel experiences through social media platforms reflects contemporary consumer culture, but it is still a phenomenon being researched in tourism literature. In this paper, we theorize that sharing travel experience through social media may operate as a distinct social communication process, and investigate how it contributes to the co-creation of destination value. A qualitative analysis of 97 travel blogs reveals three distinct themes that have the potential for co-creating destination value: motivation, memorable travel experiences, and advice. The results indicate that tourists and destination marketers interpret destination value differently in motivation. The sharing of memorable travel experiences and advice with readers and fellow tourists improves potential tourists’ cognition and emotional connection to the destination, thereby increasing the level of tourist destination engagement. The extension of the consumer socialization framework provides a deeper understanding of the destination value co-creation process, and provides useful insights for destination promotion and management.

Suggested Citation

  • Han Xu & Jon C. Lovett & Rob Law, 2022. "Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-16, June.
    • Handle: RePEc:gam:jtourh:v:3:y:2022:i:3:p:35-588:d:849167
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2673-5768/3/3/35/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2673-5768/3/3/35/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kim, Kun & Park, Oun-joung & Yun, Seunghyun & Yun, Haejung, 2017. "What makes tourists feel negatively about tourism destinations? Application of hybrid text mining methodology to smart destination management," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 362-369.
    2. Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
    3. Chinchanachokchai, Sydney & de Gregorio, Federico, 2020. "A consumer socialization approach to understanding advertising avoidance on social media," Journal of Business Research, Elsevier, vol. 110(C), pages 474-483.
    4. Horowitz, Joel, 1980. "A utility maximizing model of the demand for multi-destination non-work travel," Transportation Research Part B: Methodological, Elsevier, vol. 14(4), pages 369-386, December.
    5. Klein, Lisa R., 1998. "Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods," Journal of Business Research, Elsevier, vol. 41(3), pages 195-203, March.
    6. Shen, Xiao-Liang & Li, Yang-Jun & Sun, Yongqiang & Zhou, Yujie, 2018. "Person-environment fit, commitment, and customer contribution in online brand community: A nonlinear model," Journal of Business Research, Elsevier, vol. 85(C), pages 117-126.
    7. Shawky, Sara & Kubacki, Krzysztof & Dietrich, Timo & Weaven, Scott, 2020. "A dynamic framework for managing customer engagement on social media," Journal of Business Research, Elsevier, vol. 121(C), pages 567-577.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Taylor, Alex & Carlson, Jamie & Liao, Yi-Chuan & Rahman, Mohammad M., 2023. "Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective," Journal of Business Research, Elsevier, vol. 154(C).
    2. Schaefers, Tobias & Falk, Tomas & Kumar, Ashish & Schamari, Julia, 2021. "More of the same? Effects of volume and variety of social media brand engagement behavior," Journal of Business Research, Elsevier, vol. 135(C), pages 282-294.
    3. Mariani, Marcello M. & Fosso Wamba, Samuel, 2020. "Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies," Journal of Business Research, Elsevier, vol. 121(C), pages 338-352.
    4. Eunae Jung & Hyungun Sung, 2017. "The Influence of the Middle East Respiratory Syndrome Outbreak on Online and Offline Markets for Retail Sales," Sustainability, MDPI, vol. 9(3), pages 1-23, March.
    5. Wang, Le & Luo, Xin (Robert) & Li, Han, 2022. "Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games," Journal of Business Research, Elsevier, vol. 147(C), pages 308-324.
    6. Jintang Wang & Junyun Liao & Shiyong Zheng & Biqing Li, 2019. "Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    7. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
    8. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    9. Ponzoa, José M. & Gómez, Andrés & Mas, José M., 2023. "EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index," Journal of Business Research, Elsevier, vol. 154(C).
    10. Hongjuan Song & Yushi Jiang, 2019. "Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising," Tourism Economics, , vol. 25(2), pages 213-234, March.
    11. Román, Sergio & Riquelme, Isabel P. & Iacobucci, Dawn, 2023. "Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews," Journal of Business Research, Elsevier, vol. 156(C).
    12. Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018. "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper 98936, University Library of Munich, Germany.
    13. Bowman, J. L. & Ben-Akiva, M. E., 2001. "Activity-based disaggregate travel demand model system with activity schedules," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(1), pages 1-28, January.
    14. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    15. Tuleu Daniela, 2015. "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1285-1294, July.
    16. Xiaolie Qi & Swee Kuik, 2022. "Effect of Word-of-Mouth Communication and Consumers’ Purchase Decisions for Remanufactured Products: An Exploratory Study," Sustainability, MDPI, vol. 14(10), pages 1-13, May.
    17. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
    18. Jan-Peter Kucklick & Jennifer Priefer & Daniel Beverungen & Oliver Müller, 2023. "Elucidating the Predictive Power of Search and Experience Qualities for Pricing of Complex Goods – A Machine Learning-based Study on Real Estate Appraisal," Working Papers Dissertations 112, Paderborn University, Faculty of Business Administration and Economics.
    19. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
    20. Elisa Claire Alemán Carreón & Hugo Alberto Mendoza España & Hirofumi Nonaka & Toru Hiraoka, 2021. "Differences in Chinese and Western tourists faced with Japanese hospitality: a natural language processing approach," Information Technology & Tourism, Springer, vol. 23(3), pages 381-438, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jtourh:v:3:y:2022:i:3:p:35-588:d:849167. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.