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Digital Winescape and Online Wine Tourism: Comparative Insights from Crete and Santorini

Author

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  • Maria Alebaki

    (Agricultural Economic Research Institute, ELGO-DIMITRA, 11528 Athens, Greece)

  • Maria Psimouli

    (Department of Management & International Business, Center of Excellence in Food, Tourism and Leisure, Deree—The American College of Greece, 15342 Athens, Greece)

  • Stella Kladou

    (Department of Business Administration & Tourism, Hellenic Mediterranean University, 71410 Herakleion, Greece)

  • Foivos Anastasiadis

    (Department of Agribusiness and Supply Chain Management, Agricultural University of Athens, 11855 Athens, Greece)

Abstract

In the pursuit of sustainability and competitiveness, digital aspects of the tourism experience become increasingly more significant and wine tourism is no exception to this. Still, studies building on established concepts and sustainable practices in the corporate environment often prioritize physical attributes. One such example refers to winescape frameworks, which are yet to explicitly incorporate the digital experience, despite the growing importance of the digital servicescape. This study contributes to this area by commenting on available data on winery websites and adopting the winescape concept to analyze social media activity during the first year of the COVID-19 pandemic. The population of the study includes 53 wineries, located in two well-known Greek wine tourism destinations, namely Crete and Santorini. The results identify the most common winescape components that wineries emphasize, revealing similarities and differences across the two destinations. Implications highlight the winescape dimensions that (should) matter the most when considering digital experiences, and provide insights for wine tourism scholars and businesses alike towards a more sustainable wine supply chain.

Suggested Citation

  • Maria Alebaki & Maria Psimouli & Stella Kladou & Foivos Anastasiadis, 2022. "Digital Winescape and Online Wine Tourism: Comparative Insights from Crete and Santorini," Sustainability, MDPI, vol. 14(14), pages 1-16, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8396-:d:858733
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    References listed on IDEAS

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