Social Media for Organic Products Promotion
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Abstract
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DOI: 10.22004/ag.econ.207055
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References listed on IDEAS
- Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
- Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
- Pereira, Hélia Gonçalves & de Fátima Salgueiro, Maria & Mateus, Inês, 2014. "Say yes to Facebook and get your customers involved! Relationships in a world of social networks," Business Horizons, Elsevier, vol. 57(6), pages 695-702.
- Rajagopal, 2013. "Social Media Metrics," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 7, pages 132-151, Palgrave Macmillan.
Citations
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- Chen, Xuqi & Gao, Zhifeng & House, Lisa, 2016. "Own and Cross-effect of Social Media on Demand for Fresh Produce: A Case of Consumer Preference for California versus Florida Strawberry," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230137, Southern Agricultural Economics Association.
- Ashmean Kaur Sran & Sherrie Yi Komiak & Sabir Manzoor, 2021. "Farm-n-Pedia: Expert mobile agricultural knowledge-based system for Indian Farmers," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 27-39, October.
- Ladislav Pilař & Tereza Balcarová & Stanislav Rojík, 2016. "Farmers' Markets: Positive Feelings of Instagram Posts," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 64(6), pages 2095-2100.
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