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Working consumers: Co-creation of brand identity, consumer identity and brand community identity

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  1. Kristal, Samuel & Baumgarth, Carsten & Henseler, Jörg, 2020. "Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock," Journal of Business Research, Elsevier, vol. 114(C), pages 240-253.
  2. Matti Haverila & Kai Haverila & Caitlin McLaughlin & Mehak Arora, 2022. "Engagement, participation, and relationship quality in the context of co-creation in brand communities," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 232-249, September.
  3. Sarasvuo, Sonja & Rindell, Anne & Kovalchuk, Marina, 2022. "Toward a conceptual understanding of co-creation in branding," Journal of Business Research, Elsevier, vol. 139(C), pages 543-563.
  4. Catarina Lelis & Elizete A. Kreutz, 2024. "The Realms of Participation in Visual Identity Design," Corporate Reputation Review, Palgrave Macmillan, vol. 27(2), pages 106-119, May.
  5. Ilenia Confente & Wioleta Kucharska, 2021. "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 8-31, January.
  6. Mangiò, Federico & Mismetti, Marco & Lissana, Elena & Andreini, Daniela, 2023. "That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis," Journal of Business Research, Elsevier, vol. 161(C).
  7. Haichuan Zhao & Xian Cheng & Xingyuan Wang & Chunqing Qin, 2021. "Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? Evidence from China," Asian Business & Management, Palgrave Macmillan, vol. 20(3), pages 390-408, July.
  8. Riccardo Rialti & Lamberto Zollo & Maria Carmen Laudano & Cristiano Ciappei, 2018. "Social media brand communities and brand value co-creation: Evidences from Italy," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 111-133.
  9. Assiouras, Ioannis & Skourtis, George & Giannopoulos, Antonios & Buhalis, Dimitrios & Koniordos, Michalis, 2019. "Value co-creation and customer citizenship behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
  10. Essamri, Azzouz & McKechnie, Sally & Winklhofer, Heidi, 2019. "Co-creating corporate brand identity with online brand communities: A managerial perspective," Journal of Business Research, Elsevier, vol. 96(C), pages 366-375.
  11. Yousaf, Salman & Xiucheng, Fan, 2020. "Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space," Journal of Business Research, Elsevier, vol. 116(C), pages 666-679.
  12. Teresa Borges-Tiago, Maria & Arruda, Carolina & Tiago, Flavio & Rita, Paulo, 2021. "Differences between TripAdvisor and Booking.com in branding co-creation," Journal of Business Research, Elsevier, vol. 123(C), pages 380-388.
  13. Nesij Huvaj, M. & Darmody, Aron & Smith, Robert S., 2023. "Psychological ownership and disownership in reward-based crowdfunding," Journal of Business Research, Elsevier, vol. 158(C).
  14. Genzhu Li & Xianliang Shi & Yefei Yang & Peter K. C. Lee, 2020. "Green Co-Creation Strategies among Supply Chain Partners: A Value Co-Creation Perspective," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
  15. Jeremy J. Sierra & Harry A. Taute, 2019. "Brand tribalism in technology and sport: determinants and outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 209-225, March.
  16. Delpechitre, Duleeep & Beeler-Connelly, Lisa L. & Chaker, Nawar N., 2018. "Customer value co-creation behavior: A dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior," Journal of Business Research, Elsevier, vol. 92(C), pages 9-24.
  17. Chandan A. Chavadi & Monika Sirothiya & Sindhu R. Menon & Vishwanatha M R, 2023. "Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response," Vikalpa: The Journal for Decision Makers, , vol. 48(2), pages 114-141, June.
  18. Chandrasapth, Koblarp & Yannopoulou, Natalia & Schoefer, Klaus & Liu, Martin J., 2022. "A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei," Journal of Business Research, Elsevier, vol. 144(C), pages 1103-1120.
  19. Johnson, Matthew D. & Huysman, Allison E. & St. George, Dane A. & Kammerichs-Berke, Deven & Carlino, Jaime E. & Estes, Brooks R., 2022. "Wine and Wildlife: An Exploratory Study of the Depiction of Animals on Wine Labels Available in the United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(3), November.
  20. Lin, Chia-Wu & Wang, Kai-Yu & Chang, Shu-Hao & Lin, Jin-An, 2019. "Investigating the development of brand loyalty in brand communities from a positive psychology perspective," Journal of Business Research, Elsevier, vol. 99(C), pages 446-455.
  21. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2019. "Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"," Journal of Business Research, Elsevier, vol. 96(C), pages 355-365.
  22. Matteo Gaeta & Francesca Loia & Debora Sarno & Luca Carrubbo, 2021. "Online Social Network Viability: Misinformation Management Based on Service and Systems Theories," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 1-17, July.
  23. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  24. Bonnie Simpson & Jennifer L. Robertson & Katherine White, 2020. "How Co-creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal," Journal of Business Ethics, Springer, vol. 166(2), pages 331-350, October.
  25. Adnan Veysel Ertemel & Ela Ari, 2020. "A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents," IJERPH, MDPI, vol. 17(7), pages 1-17, April.
  26. Andrea Stevenson Thorpe & Stephen Roper, 2019. "The Ethics of Gamification in a Marketing Context," Journal of Business Ethics, Springer, vol. 155(2), pages 597-609, March.
  27. Laurence Dessart & Grégory Bressolles, 2023. "Intensity of collective consumption practices in brand communities: the case of crossfit," Journal of Brand Management, Palgrave Macmillan, vol. 30(3), pages 227-244, May.
  28. Carla Rossi, 2021. "Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 13(1), pages 1-42, February.
  29. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2018. "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis," Journal of Business Research, Elsevier, vol. 91(C), pages 123-133.
  30. Cleopatra Veloutsou, 2023. "Enlightening the brand building–audience response link," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 550-566, November.
  31. Jens Stach, 2019. "Meaningful experiences: an embodied cognition perspective on brand meaning co-creation," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 317-331, May.
  32. Kejun Lin & Wenbin Du & Shixin Yang & Chang Liu & Sanggyun Na, 2023. "The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
  33. Saldanha, Natalya & Mulye, Rajendra & Rahman, Kaleel, 2018. "Who is the attached endorser? An examination of the attachment-endorsement spectrum," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 242-250.
  34. Ayşegül Acar & Naci Büyükdağ & Burak Türten & Ersin Diker & Gülsüm Çalışır, 2024. "The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  35. Veloutsou, Cleopatra & Black, Iain, 2020. "Creating and managing participative brand communities: The roles members perform," Journal of Business Research, Elsevier, vol. 117(C), pages 873-885.
  36. Pedeliento, Giuseppe & Andreini, Daniela & Veloutsou, Cleopatra, 2020. "Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities," Journal of Business Research, Elsevier, vol. 119(C), pages 481-494.
  37. Sara Amoroso, 2020. "Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 100-100, March.
  38. Anthony Okoeguale, 2023. "Brand Value Co-creation Revisited: A Critical Review of Studies," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, March.
  39. Kapoor, Ankur & Sahay, Arvind & Singh, Nandini C. & Chandrasekhar Pammi, V.S. & Banerjee, Prantosh, 2023. "The neural correlates and the underlying processes of weak brand choices," Journal of Business Research, Elsevier, vol. 154(C).
  40. Breidbach, Christoph F. & Tana, Silviana, 2021. "Betting on Bitcoin: How social collectives shape cryptocurrency markets," Journal of Business Research, Elsevier, vol. 122(C), pages 311-320.
  41. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
  42. Gonzalo Maldonado-Guzmán & Víctor Manuel Molina-Morejón & Raymundo Juárez-del Toro, 2023. "Brand Management Measurement in Mexican Small Firms: Empirical Evidence," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 13(5), pages 1-7.
  43. Kirsten Cowan & Nathalie Spielmann, 2017. "The influence of rituals on luxury product consumption: implications for brands," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 391-404, October.
  44. Kusi, Samuel Yaw & Gabrielsson, Peter & Baumgarth, Carsten, 2022. "How classical and entrepreneurial brand management increases the performance of internationalising SMEs?," Journal of World Business, Elsevier, vol. 57(5).
  45. Skandalis, Alexandros, 2023. "Transitional space and new forms of value co-creation in online brand communities," Journal of Business Research, Elsevier, vol. 155(PA).
  46. Florian Lückenbach & Holger J. Schmidt & Jörg Henseler, 2023. "Building brand meaning in social entrepreneurship organizations: the social impact brand model," Journal of Brand Management, Palgrave Macmillan, vol. 30(3), pages 207-226, May.
  47. Yogesh K. Dwivedi & L. Hughes & Y. Wang & A.A. Alalwan & S.J. Ahn & J. Balakrishnan & S. Barta & R. Belk & D. Buhalis & Vincent Dutot & R. Felix & R. Filieri & C. Flavián & A. Gustafsson & C. Hinsch &, 2023. "Metaverse Marketing: How the Metaverse Will Shape the Future of Consumer Research and Practice," Post-Print hal-04292610, HAL.
  48. William Quezado de F. Cavalcante & Arnaldo Coelho & Cristela Maia Bairrada, 2021. "Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software," Sustainability, MDPI, vol. 13(9), pages 1-21, April.
  49. Fujita, Momoko & Harrigan, Paul & Soutar, Geoffrey N. & Kumar Roy, Sanjit & Roy, Rajat, 2020. "Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions," Journal of Business Research, Elsevier, vol. 121(C), pages 642-654.
  50. Chatzopoulou, Elena & Navazhylava, Kseniya, 2022. "Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation," Journal of Business Research, Elsevier, vol. 142(C), pages 974-987.
  51. Olga Nechaeva & Valentina Mazzoli & Raffaele Donvito, 2023. "Brand engagement into self-concept and culture: a literature review for a future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 414-431, September.
  52. Oriol Iglesias & Nicholas Ind, 2020. "Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 710-720, November.
  53. Line Schmeltz & Anna Karina Kjeldsen, 2019. "Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 304-316, May.
  54. Giannopoulos, Antonios & Skourtis, George & Kalliga, Alexandra & Dontas-Chrysis, Dimitrios-Michail & Paschalidis, Dimitrios, 2020. "Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?," MPRA Paper 100670, University Library of Munich, Germany.
  55. Siano, Alfonso & Vollero, Agostino & Bertolini, Alessandra, 2022. "From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives," Journal of Business Research, Elsevier, vol. 152(C), pages 372-386.
  56. Giannopoulos, Antonios & Skourtis, George & Kalliga, Alexandra & Dontas-Chrysis, Dimitrios-Michail & Paschalidis, Dimitrios, 2020. "Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(2), pages 3-11.
  57. Foroudi, Pantea & Nazarian, Alireza & Ziyadin, Sayabek & Kitchen, Philip & Hafeez, Khalid & Priporas, Costas & Pantano, Eleonora, 2020. "Co-creating brand image and reputation through stakeholder’s social network," Journal of Business Research, Elsevier, vol. 114(C), pages 42-59.
  58. Sara Amoroso & Simonetta Pattuglia & Imran Khan, 2021. "Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 33-43, March.
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