The Ethics of Gamification in a Marketing Context
Author
Abstract
Suggested Citation
DOI: 10.1007/s10551-017-3501-y
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Folkes, Valerie S, 1988. "The Availability Heuristic and Perceived Risk," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 13-23, June.
- Adelle X. Yang & Oleg Urminsky, 2015. "The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(3), pages 361-377.
- Koehn, Daryl, 1998. "Virtue Ethics, the Firm, and Moral Psychology1," Business Ethics Quarterly, Cambridge University Press, vol. 8(3), pages 497-513, July.
- Hume, David, 1740. "A Treatise of Human Nature (III) Of Morals," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, volume 3, number hume1740.
- Ramaswamy, Venkat & Ozcan, Kerimcan, 2016. "Brand value co-creation in a digitalized world: An integrative framework and research implications," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 93-106.
- Hollebeek, Linda D., 2013. "The customer engagement/value interface: An exploratory investigation," Australasian marketing journal, Elsevier, vol. 21(1), pages 17-24.
- Koehn, Daryl, 1995. "A Role for Virtue Ethics in the Analysis of Business Practice," Business Ethics Quarterly, Cambridge University Press, vol. 5(3), pages 533-539, July.
- Hollebeek, Linda D. & Glynn, Mark S. & Brodie, Roderick J., 2014. "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 149-165.
- Daniel Kahneman & Amos Tversky, 2013.
"Prospect Theory: An Analysis of Decision Under Risk,"
World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127,
World Scientific Publishing Co. Pte. Ltd..
- Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
- Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
- David Palmer & Trevor Hedberg, 2013. "The Ethics of Marketing to Vulnerable Populations," Journal of Business Ethics, Springer, vol. 116(2), pages 403-413, August.
- Subrata Chakrabarty & A. Erin Bass, 2015. "Comparing Virtue, Consequentialist, and Deontological Ethics-Based Corporate Social Responsibility: Mitigating Microfinance Risk in Institutional Voids," Journal of Business Ethics, Springer, vol. 126(3), pages 487-512, February.
- Hume, David, 1739. "A Treatise of Human Nature (I) Of the Understanding," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, volume 1, number hume1739.
- Bentham, Jeremy, 1781. "An Introduction to the Principles of Morals and Legislation," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number bentham1781.
- Erin Cavusgil, 2007. "Merck and Vioxx: An Examination of an Ethical Decision-Making Model," Journal of Business Ethics, Springer, vol. 76(4), pages 451-461, December.
- Hume, David, 1739. "A Treatise of Human Nature (II) Of the Passions," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, volume 2, number hume1739a.
- Slovic, Paul & Finucane, Melissa L. & Peters, Ellen & MacGregor, Donald G., 2007. "The affect heuristic," European Journal of Operational Research, Elsevier, vol. 177(3), pages 1333-1352, March.
- Robson, Karen & Plangger, Kirk & Kietzmann, Jan H. & McCarthy, Ian & Pitt, Leyland, 2016. "Game on: Engaging customers and employees through gamification," Business Horizons, Elsevier, vol. 59(1), pages 29-36.
- Robson, Karen & Plangger, Kirk & Kietzmann, Jan H. & McCarthy, Ian & Pitt, Leyland, 2015. "Is it all a game? Understanding the principles of gamification," Business Horizons, Elsevier, vol. 58(4), pages 411-420.
- Pehlivan, Ekin & Berthon, Pierre & Hughes, Mine Üçok & Berthon, Jean-Paul, 2015. "Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships," Business Horizons, Elsevier, vol. 58(6), pages 591-598.
- Laura Smarandescu & Terence Shimp, 2015. "Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion," Marketing Letters, Springer, vol. 26(4), pages 715-726, December.
- Black, Iain & Veloutsou, Cleopatra, 2017. "Working consumers: Co-creation of brand identity, consumer identity and brand community identity," Journal of Business Research, Elsevier, vol. 70(C), pages 416-429.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Nick Butler & Sverre Spoelstra, 2024. "Redemption Through Play? Exploring the Ethics of Workplace Gamification," Journal of Business Ethics, Springer, vol. 193(2), pages 259-270, August.
- Wallace, Elaine & Torres, Pedro & Augusto, Mário & Stefuryn, Maryana, 2021. "Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands," Journal of Business Research, Elsevier, vol. 135(C), pages 519-531.
- Stahl, B.C. & Andreou, A. & Brey, P. & Hatzakis, T. & Kirichenko, A. & Macnish, K. & Laulhé Shaelou, S. & Patel, A. & Ryan, M. & Wright, D., 2021. "Artificial intelligence for human flourishing – Beyond principles for machine learning," Journal of Business Research, Elsevier, vol. 124(C), pages 374-388.
- Armand Faganel & Filip Pačarić & Igor Rižnar, 2024. "The Impact of Gamification on Slovenian Consumers’ Online Shopping," Administrative Sciences, MDPI, vol. 14(5), pages 1-22, April.
- Adnan Veysel Ertemel & Ela Ari, 2020. "A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents," IJERPH, MDPI, vol. 17(7), pages 1-17, April.
- Bidler, Margarita & Zimmermann, Johanna & Schumann, Jan H. & Widjaja, Thomas, 2020. "Increasing Consumers’ Willingness to Engage in Data Disclosure Processes through Relevance-Illustrating Game Elements," Journal of Retailing, Elsevier, vol. 96(4), pages 507-523.
- João M. Lopes & Sofia Gomes & Ivo Rodrigues, 2024. "Playing the gamification and co-creation game: a bibliometric literature review," Management Review Quarterly, Springer, vol. 74(1), pages 353-376, February.
- Donafeby Widyani, 2021. "Gamification as a marketing strategy for Garuda Indonesia loyalty program," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 418-422, October.
- Hana Dler Ahmed & Gulsum Asiksoy, 2021. "The Effects of Gamified Flipped Learning Method on Student’s Innovation Skills, Self-Efficacy towards Virtual Physics Lab Course and Perceptions," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
- Zaman, Mustafeed & Vo-Thanh, Tan & Nguyen, Chi T.K. & Hasan, Rajibul & Akter, Shahriar & Mariani, Marcello & Hikkerova, Lubica, 2023. "Motives for posting fake reviews: Evidence from a cross-cultural comparison," Journal of Business Research, Elsevier, vol. 154(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Andrew Abela & Ryan Shea, 2015. "Avoiding the Separation Thesis While Maintaining a Positive/Normative Distinction," Journal of Business Ethics, Springer, vol. 131(1), pages 31-41, September.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2021.
"Savage’s response to Allais as Broomean reasoning,"
Journal of Economic Methodology, Taylor & Francis Journals, vol. 28(2), pages 143-164, April.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2020. "Savage's response to Allais as Broomean reasoning," Post-Print halshs-02905466, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2021. "Savage’s response to Allais as Broomean reasoning," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-03261452, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2021. "Savage’s response to Allais as Broomean reasoning," Post-Print hal-03261452, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2020. "Savage's response to Allais as Broomean reasoning," Documents de travail du Centre d'Economie de la Sorbonne 20016, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2020. "Savage's response to Allais as Broomean reasoning," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-02905466, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2021. "Savage’s response to Allais as Broomean reasoning," PSE-Ecole d'économie de Paris (Postprint) hal-03261452, HAL.
- Smith, Vernon L., 2005. "Behavioral economics research and the foundations of economics," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 34(2), pages 135-150, March.
- Sheila Dow, 2010.
"The Psychology of Financial Markets: Keynes, Minsky and Emotional Finance,"
Chapters, in: Dimitri B. Papadimitriou & L. Randall Wray (ed.), The Elgar Companion to Hyman Minsky, chapter 13,
Edward Elgar Publishing.
- S. Dow, 2010. "The Psychology of Financial Markets: Keynes, Minsky and Emotional Finance," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 1.
- Sheila Dow, 2008. "The psychology of financial markets: Keynes, Minsky and emotional finance," SCEME Working Papers: Advances in Economic Methodology 022/2008, SCEME.
- Bogliacino, Francesco & Codagnone, Cristiano, 2021.
"Microfoundations, behaviour, and evolution: Evidence from experiments,"
Structural Change and Economic Dynamics, Elsevier, vol. 56(C), pages 372-385.
- Bogliacino, Francesco & Codagnone, Cristiano, 2017. "Microfoundations, Behaviour, and Evolution: Evidence from Experiments," MPRA Paper 82479, University Library of Munich, Germany.
- Mark D. White, 2018. "The neglected nuance of Beccaria’s theory of punishment," European Journal of Law and Economics, Springer, vol. 46(3), pages 315-329, December.
- Jan Toporowski, 2013. "The Elgar Companion to Hyman Minsky," Review of Political Economy, Taylor & Francis Journals, vol. 25(1), pages 175-177, January.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2021.
"Savage’s response to Allais as Broomean reasoning,"
Journal of Economic Methodology, Taylor & Francis Journals, vol. 28(2), pages 143-164, April.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2020. "Savage's response to Allais as Broomean reasoning," Post-Print halshs-02905466, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2020. "Savage's response to Allais as Broomean reasoning," PSE-Ecole d'économie de Paris (Postprint) halshs-02905466, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2020. "Savage's response to Allais as Broomean reasoning," Documents de travail du Centre d'Economie de la Sorbonne 20016, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2020. "Savage's response to Allais as Broomean reasoning," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-02905466, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2021. "Savage’s response to Allais as Broomean reasoning," PSE-Ecole d'économie de Paris (Postprint) hal-03261452, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2021. "Savage’s response to Allais as Broomean reasoning," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-03261452, HAL.
- Franz Dietrich & Antonios Staras & Robert Sugden, 2021. "Savage’s response to Allais as Broomean reasoning," Post-Print hal-03261452, HAL.
- González-Díaz, Julio & Gossner, Olivier & Rogers, Brian W., 2012. "Performing best when it matters most: Evidence from professional tennis," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 767-781.
- James F Fieser, 2022. "A response to Kendra Asher," Economic Affairs, Wiley Blackwell, vol. 42(3), pages 500-504, October.
- Gilles, Robert P. & Pesce, Marialaura & Diamantaras, Dimitrios, 2020.
"The provision of collective goods through a social division of labour,"
Journal of Economic Behavior & Organization, Elsevier, vol. 178(C), pages 287-312.
- Robert P. Gilles & Maria Laura Pesce & Dimitrios Diamantaras, 2017. "The Provision of Collective Goods Through a Social Division of Labour," CSEF Working Papers 469, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, revised 08 Apr 2019.
- Masahiko Aoki, 2013.
"Institutions as cognitive media between strategic interactions and individual beliefs,"
Chapters, in: Comparative Institutional Analysis, chapter 17, pages 298-312,
Edward Elgar Publishing.
- Aoki, Masahiko, 2011. "Institutions as cognitive media between strategic interactions and individual beliefs," Journal of Economic Behavior & Organization, Elsevier, vol. 79(1-2), pages 20-34, June.
- Aoki, Masahiko, 2011. "Institutions as cognitive media between strategic interactions and individual beliefs," Journal of Economic Behavior & Organization, Elsevier, vol. 79(1), pages 20-34.
- Shi Li, 2014. "How to Make a Grateful Child? Reflection on Gratitude Campaigns in China in Recent Years," SAGE Open, , vol. 4(4), pages 21582440145, November.
- Agranov, Marina & Elliott, Matt & Ortoleva, Pietro, 2021. "The importance of Social Norms against Strategic Effects: The case of Covid-19 vaccine uptake," Economics Letters, Elsevier, vol. 206(C).
- Alessandra Smerilli, 2012.
"We-thinking and vacillation between frames: filling a gap in Bacharach’s theory,"
Theory and Decision, Springer, vol. 73(4), pages 539-560, October.
- Smerilli, Alessandra, 2010. "We-thinking and vacillation between frames: filling a gap in Bacharach's theory," MPRA Paper 25246, University Library of Munich, Germany.
- Johanna P. Maksimainen & Tuomas Eerola & Suvi H. Saarikallio, 2019. "Ambivalent Emotional Experiences of Everyday Visual and Musical Objects," SAGE Open, , vol. 9(3), pages 21582440198, September.
- DeSteno, David & Li, Ye & Dickens, Leah & Lerner, Jennifer, 2014. "Gratitude: A Tool for Reducing Economic Impatience," Scholarly Articles 12185844, Harvard Kennedy School of Government.
- Hausman, Daniel M., 2023. "Eliciting preferences and respecting values: Why ask?," Social Science & Medicine, Elsevier, vol. 320(C).
- David Simpson, 2013. "The Rediscovery of Classical Economics," Books, Edward Elgar Publishing, number 15080.
- Riccardo Rialti & Lamberto Zollo & Maria Carmen Laudano & Cristiano Ciappei, 2018. "Social media brand communities and brand value co-creation: Evidences from Italy," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 111-133.
More about this item
Keywords
Gamification; Ethics; Regulation; Marketing; Stealth marketing;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:155:y:2019:i:2:d:10.1007_s10551-017-3501-y. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.