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Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems

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Cited by:

  1. Mauro Sciarelli & Mario Tani & Giovanni Landi & Lorenzo Turriziani, 2020. "CSR perception and financial performance: Evidences from Italian and UK asset management companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 841-851, March.
  2. Maria Vernuccio, 2018. "What is happening to the brand?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 7-13.
  3. Weijo, Henri & Bean, Jonathan & Rintamäki, Jukka, 2019. "Brand community coping," Journal of Business Research, Elsevier, vol. 94(C), pages 128-136.
  4. Ponnamma Divakaran, Pradeep Kumar, 2018. "Technology-enabled community data for gaining pre-release brand insights," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 217-226.
  5. Sarasvuo, Sonja & Rindell, Anne & Kovalchuk, Marina, 2022. "Toward a conceptual understanding of co-creation in branding," Journal of Business Research, Elsevier, vol. 139(C), pages 543-563.
  6. Anita Oppong & Livingstone Divine Caesar, 2023. "A contingency analysis of brand reputation and loyalty in the banking sector," SN Business & Economics, Springer, vol. 3(7), pages 1-29, July.
  7. Viglia, Giampaolo & De Canio, Francesca & Stoppani, Anna & Invernizzi, Anna Chiara & Cerutti, Stefania, 2021. "Adopting revenue management strategies and data sharing to cope with crises," Journal of Business Research, Elsevier, vol. 137(C), pages 336-344.
  8. Raisa Yakimova & Felix Mavondo & Susan Freeman & Helen Stuart, 2017. "Brand champion behaviour: Its role in corporate branding," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 575-591, November.
  9. Ramaswamy, Venkat & Ozcan, Kerimcan, 2016. "Brand value co-creation in a digitalized world: An integrative framework and research implications," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 93-106.
  10. Essamri, Azzouz & McKechnie, Sally & Winklhofer, Heidi, 2019. "Co-creating corporate brand identity with online brand communities: A managerial perspective," Journal of Business Research, Elsevier, vol. 96(C), pages 366-375.
  11. Gonzalo Maldonado-Guzman & Sandra Yesenia Pinzón-Castro & Dolly Anabel Ortiz-Lazcano, 2021. "Brand Equity and Business Performance in Family and Non-Family Mexican Small Business," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(10), pages 182-182, July.
  12. Gonzalo Maldonado-Guzman & Sandra Yesenia Pinzón-Castro & Lucero Jazmín Cuevas-Pichardo, 2020. "Corporate Social Responsibility and Brand Equity in Mexican Small Firms," International Business Research, Canadian Center of Science and Education, vol. 13(1), pages 18-28, January.
  13. Pera, Rebecca & Occhiocupo, Nicoletta & Clarke, Jackie, 2016. "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 4033-4041.
  14. Kornum, Niels & Gyrd-Jones, Richard & Al Zagir, Nadia & Brandis, Kristine Anthoni, 2017. "Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system," Journal of Business Research, Elsevier, vol. 70(C), pages 432-440.
  15. Wider, Serena & von Wallpach, Sylvia & Mühlbacher, Hans, 2018. "Brand management: Unveiling the delusion of control," European Management Journal, Elsevier, vol. 36(3), pages 301-305.
  16. Joseph Frempong & Junwu Chai & Enock Mintah Ampaw, 2018. "Effects of Waste Management Customer Online Value Co-Creation on Sanitation Attitude and Advocacy: A Customer-Enterprise Dyadic Perspective," Sustainability, MDPI, vol. 10(7), pages 1-21, July.
  17. Theodoraki, Christina & Dana, Léo-Paul & Caputo, Andrea, 2022. "Building sustainable entrepreneurial ecosystems: A holistic approach," Journal of Business Research, Elsevier, vol. 140(C), pages 346-360.
  18. Shi, Lei & Miles, Angela, 2020. "Non-effectual, non-customer effectual, or customer-effectual: A conceptual exploration of the applicability of the effectuation logic in startup brand identity construction," Journal of Business Research, Elsevier, vol. 113(C), pages 168-179.
  19. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
  20. Centeno, Dave & Wang, Jeff Jianfeng, 2017. "Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identities," Journal of Business Research, Elsevier, vol. 74(C), pages 133-138.
  21. Guillaume Dumont & Mart Ots, 2020. "Social dynamics and stakeholder relationships in personal branding," Post-Print hal-02312404, HAL.
  22. Wang, Hui-Ming Deanna & Sengupta, Sanjit, 2016. "Stakeholder relationships, brand equity, firm performance: A resource-based perspective," Journal of Business Research, Elsevier, vol. 69(12), pages 5561-5568.
  23. Gromark, Johan, 2020. "Brand orientation in action – A transformational learning intervention," Journal of Business Research, Elsevier, vol. 119(C), pages 412-422.
  24. Schiavone, Francesco & Mancini, Daniela & Leone, Daniele & Lavorato, Domenica, 2021. "Digital business models and ridesharing for value co-creation in healthcare: A multi-stakeholder ecosystem analysis," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
  25. Scandelius, Christina & Cohen, Geraldine, 2016. "Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication," Journal of Business Research, Elsevier, vol. 69(9), pages 3487-3499.
  26. Voyer, Benjamin G. & Kastanakis, Minas N. & Rhode, Ann Kristin, 2017. "Co-creating stakeholder and brand identities: A cross-cultural consumer perspective," Journal of Business Research, Elsevier, vol. 70(C), pages 399-410.
  27. Elliot, Esi A., 2016. "Craft consumption and consumer transformation in a transmodern era," Journal of Business Research, Elsevier, vol. 69(1), pages 18-24.
  28. Erz, Antonia & Heeris Christensen, Anna-Bertha, 2018. "Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 69-82.
  29. von Wallpach, Sylvia & Hemetsberger, Andrea & Espersen, Peter, 2017. "Performing identities: Processes of brand and stakeholder identity co-construction," Journal of Business Research, Elsevier, vol. 70(C), pages 443-452.
  30. Tierney, Kieran D. & Oswald Karpen, Ingo & Westberg, Kate, 2022. "Brand meaning and institutional work: The light and dark sides of service employee practices," Journal of Business Research, Elsevier, vol. 151(C), pages 244-256.
  31. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 2020. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 466-480, July.
  32. Oriol Iglesias & Nicholas Ind, 2020. "Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 710-720, November.
  33. Raul Espejo & Gandolfo Dominici, 2017. "Cybernetics of Value Cocreation for Product Development," Systems Research and Behavioral Science, Wiley Blackwell, vol. 34(1), pages 24-40, January.
  34. Rutter, Richard & Roper, Stuart & Lettice, Fiona, 2016. "Social media interaction, the university brand and recruitment performance," Journal of Business Research, Elsevier, vol. 69(8), pages 3096-3104.
  35. Siano, Alfonso & Vollero, Agostino & Bertolini, Alessandra, 2022. "From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives," Journal of Business Research, Elsevier, vol. 152(C), pages 372-386.
  36. Markovic, Stefan & Bagherzadeh, Mehdi, 2018. "How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation," Journal of Business Research, Elsevier, vol. 88(C), pages 173-186.
  37. Oliveira, Luis & Fleury, Afonso & Fleury, Maria Tereza, 2021. "Digital power: Value chain upgrading in an age of digitization," International Business Review, Elsevier, vol. 30(6).
  38. Viglia, Giampaolo & Pera, Rebecca & Bigné, Enrique, 2018. "The determinants of stakeholder engagement in digital platforms," Journal of Business Research, Elsevier, vol. 89(C), pages 404-410.
  39. Dumont, Guillaume & Ots, Mart, 2020. "Social dynamics and stakeholder relationships in personal branding," Journal of Business Research, Elsevier, vol. 106(C), pages 118-128.
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