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How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation

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  • Markovic, Stefan
  • Bagherzadeh, Mehdi

Abstract

Co-creation can generate a multitude of organizational advantages, including improved innovation performance. While some studies have found that co-creating with several types of external stakeholders influences innovation performance positively, others have shown a negative effect. This contradictory empirical evidence highlights the need to unpack this relationship and examine which mediating variables can ensure that co-creating with various types of external stakeholders results in improved innovation performance. Accordingly, this article investigates the impact of breadth of external stakeholder co-creation on innovation performance, considering the mediating roles of knowledge sharing and product innovation. The paper draws on a cross-industrial sample of 1516 Spanish firms. Data are analyzed using a set of ordinary-least-squares regression models. Results show that breadth of external stakeholder co-creation is not directly related to innovation performance. Instead, this relationship is either fully mediated by product innovation, or follows the path through knowledge sharing and then product innovation.

Suggested Citation

  • Markovic, Stefan & Bagherzadeh, Mehdi, 2018. "How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation," Journal of Business Research, Elsevier, vol. 88(C), pages 173-186.
    • Handle: RePEc:eee:jbrese:v:88:y:2018:i:c:p:173-186
    DOI: 10.1016/j.jbusres.2018.03.028
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