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Market orientation in the context of SMEs: A conceptual framework

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  1. Liu Hailiang & Sara Ravan Ramzani & Hou Cheng Long, 2020. "Antecedents of Firm’s Performance: A Conceptual Model," International Journal of Emerging Trends in Social Sciences, Scientific Publishing Institute, vol. 8(1), pages 25-32.
  2. Manuela Presutti & Marco Savioli & Vincenza Odorici, 2020. "Strategic orientation of hotels: Evidence from a contingent approach," Tourism Economics, , vol. 26(7), pages 1212-1230, November.
  3. Abdallah A. Sendaro & Rohaizat Baharun, 2020. "Mediating Role of Individual Market Orientation in Emotional Intelligence and Job Performance Relationship for Banking Industry," Global Business Review, International Management Institute, vol. 21(1), pages 18-30, February.
  4. La Hatani & Hasanuddin Bua & Mukhtar & Dasmin Sidu & La Ode Geo, 2016. "Development Model of Cacao Agro-Industry with Sectoral Competitive Advantage Based in Southeast Sulawesi, Indonesia," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 17(2), pages 229-246, June.
  5. Efrat, Kalanit & Gilboa, Shaked & Yonatany, Moshe, 2017. "When marketing and innovation interact: The case of born-global firms," International Business Review, Elsevier, vol. 26(2), pages 380-390.
  6. Todd Morgan & Sergey Alexander Anokhin & Chanho Song & Natalia Chistyakova, 2019. "The role of customer participation in building new product development speed capabilities in turbulent environments," International Entrepreneurship and Management Journal, Springer, vol. 15(1), pages 119-133, March.
  7. Antonio Carrizo Moreira & Pedro Miguel Silva, 2013. "Market orientation, innovation and organizational commitment in industrial firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 123-142.
  8. Yunhui Zhao & Taiwen Feng & Hongbo Shi, 2018. "External involvement and green product innovation: The moderating role of environmental uncertainty," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1167-1180, December.
  9. Bodlaj, Mateja & Čater, Barbara, 2022. "Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities," Journal of Business Research, Elsevier, vol. 138(C), pages 256-265.
  10. Ardito, Lorenzo & Raby, Simon & Albino, Vito & Bertoldi, Bernardo, 2021. "The duality of digital and environmental orientations in the context of SMEs: Implications for innovation performance," Journal of Business Research, Elsevier, vol. 123(C), pages 44-56.
  11. Jorge Luis Sánchez‐Navarro & Narciso Arcas‐Lario & Miguel Hernández‐Espallardo, 2024. "Identifying the antecedents of opportunism in agri‐food cooperatives: a comparative analysis between first‐ and second‐tier cooperatives," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 95(1), pages 201-223, March.
  12. Steffen Roth & Augusto Sales & Jari Kaivo-oja, 2017. "Multiplying the Division of Labour: Functional Differentiation of the Next Key Variables in Management Research," Systems Research and Behavioral Science, Wiley Blackwell, vol. 34(2), pages 195-207, March.
  13. Linder, Christian, 2019. "Customer orientation and operations: The role of manufacturing capabilities in small- and medium-sized enterprises," International Journal of Production Economics, Elsevier, vol. 216(C), pages 105-117.
  14. Matejun Marek, 2014. "The role of flexibility in building the competitiveness of small and medium enterprises," Management, Sciendo, vol. 18(1), pages 1-15, May.
  15. Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
  16. Marcia F. Kwaramba & Srinivas Sridharan & Felix T. Mavondo, 2023. "Drivers and outcomes of smallholder market participation in Sub-Saharan Africa," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1165-1183, September.
  17. Du, Yunzhou & Kim, Phillip H., 2021. "One size does not fit all: Strategy configurations, complex environments, and new venture performance in emerging economies," Journal of Business Research, Elsevier, vol. 124(C), pages 272-285.
  18. Krzysztof Borodako & Jadwiga Berbeka & Michał Rudnicki, 2021. "Innovation Orientation in Business Services," Books, Edward Elgar Publishing, number 19897.
  19. Sun, Xinbo & Zhang, Qingqiang, 2021. "Building digital incentives for digital customer orientation in platform ecosystems," Journal of Business Research, Elsevier, vol. 137(C), pages 555-566.
  20. Vera Butkouskaya & Joan Llonch-Andreu & María-del-Carmen Alarcón-del-Amo, 2020. "Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context," Sustainability, MDPI, vol. 12(17), pages 1-18, September.
  21. Ana Pérez-Luño & Ana Bojica & Shanthi Gopalakrishnan, 2017. "When More Is Less: The Moderating Role Of Cross-Functional Integration And Organizational Knowledge Complexity On Product Innovation Performance," Working Papers 17.01, Universidad Pablo de Olavide, Department of Business Organization and Marketing (former Department of Business Administration).
  22. İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).
  23. Morgan, Todd & Anokhin, Sergey Alexander, 2020. "The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies," Journal of Business Research, Elsevier, vol. 113(C), pages 129-138.
  24. Luis Enrique Valdez Juarez & Elba Alicia Ramos Escobar & Gonzalo Maldonado Guzman, 2017. "The Effects of Absorptive Capacity, Intellectual Property and Innovation in SMEs," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(4), pages 36-50, December.
  25. Marcon, Arthur & Ribeiro, Jose Luis Duarte, 2021. "How do startups manage external resources in innovation ecosystems? A resource perspective of startups’ lifecycle," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
  26. Gianluca Vagnani & Michele Simoni, 2016. "Technological uncertainty, market orientation and firms? economic performance," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(2), pages 143-167.
  27. Ferguson, Jodie L. & Brown, Brian P. & Johnston, Wesley J., 2017. "Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets," Journal of Business Research, Elsevier, vol. 72(C), pages 80-92.
  28. Seo, Joo Hwan & Perry, Vanessa G. & Tomczyk, David & Solomon, George T., 2014. "Who benefits most? The effects of managerial assistance on high- versus low-performing small businesses," Journal of Business Research, Elsevier, vol. 67(1), pages 2845-2852.
  29. Zahoor, Nadia & Al-Tabbaa, Omar, 2020. "Inter-organizational collaboration and SMEs’ innovation: A systematic review and future research directions," Scandinavian Journal of Management, Elsevier, vol. 36(2).
  30. Sayyed Akbar Nilipour Tabatabaei & Mohammad Hassan Tanhaei & Iman Hirmanpour, 2014. "Studying the Mediating Role of Marketing Effectiveness on the Relationship between Organizational Culture and Business Performance (Case study: Hotels of Isfahan City)," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(3), pages 94-102, March.
  31. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Theodorakis, Ioannis G. & Kottika, Efthymia, 2019. "Market-driving strategy and personnel attributes: Top management versus middle management," Journal of Business Research, Elsevier, vol. 104(C), pages 529-540.
  32. Marcon, Arthur & Ribeiro, José Luis Duarte & Olteanu, Yasmin & Fichter, Klaus, 2024. "How the interplay between innovation ecosystems and market contingency factors impacts startup innovation," Technology in Society, Elsevier, vol. 76(C).
  33. M. Presutti & V. Odorici, 2019. "Linking entrepreneurial and market orientation to the SME’s performance growth: the moderating role of entrepreneurial experience and networks," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 697-720, September.
  34. Evripidis Lampadarios, 2016. "Critical Success Factors for SMEs: An Empirical Study in the UK Chemical Distribution Industry," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(7), pages 1-67, June.
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