IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v183y2024ics0148296324003497.html
   My bibliography  Save this article

Too much of two good things: The curvilinear effects of self-efficacy and market validation in new ventures

Author

Listed:
  • Chen, Xi
  • Zhang, Stephen X.

Abstract

Interacting with customers to validate new product offerings is a crucial step in entrepreneurship, yet it requires resources that are limitedin new ventures. The issue of when and how entrepreneurs allocate limited resources to acquire market information is new for marketing research, which has mainly focused on the impacts of market information acquisition. This paper investigates how entrepreneurs’ self-efficacy influences resource allocation to acquire market information and how resources allocated to market information acquisition influence new venture performance. Building on social cognitive theory and perceptual control theory, we propose that entrepreneurs with moderate marketing self-efficacy spend the most resources on market information acquisition. Since acquiring market informationconsumes resources, we hypothesize that a moderate level of market information acquisitionis optimal for new venture performance. Regression analyses of a multi-informant three-wave survey with 210 new ventures from Canada, Chile, and China supported our hypotheses. The findings hold important implications forself-efficacy theories, information acquisition research, and lean startup.

Suggested Citation

  • Chen, Xi & Zhang, Stephen X., 2024. "Too much of two good things: The curvilinear effects of self-efficacy and market validation in new ventures," Journal of Business Research, Elsevier, vol. 183(C).
    • Handle: RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003497
    DOI: 10.1016/j.jbusres.2024.114845
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296324003497
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2024.114845?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Andries, Petra & Clarysse, Bart & Costa, Sergio, 2021. "Technology ventures' engagement of external actors in the search for viable market applications: On the relevance of Technology Broadcasting and Systematic Validation," Journal of Business Venturing, Elsevier, vol. 36(6).
    2. Raju, P.S. & Lonial, Subhash C. & Crum, Michael D., 2011. "Market orientation in the context of SMEs: A conceptual framework," Journal of Business Research, Elsevier, vol. 64(12), pages 1320-1326.
    3. Vancouver, Jeffrey B. & Putka, Dan J., 2000. "Analyzing Goal-Striving Processes and a Test of the Generalizability of Perceptual Control Theory," Organizational Behavior and Human Decision Processes, Elsevier, vol. 82(2), pages 334-362, July.
    4. Aaron K. Chatterji & Kira R. Fabrizio, 2014. "Using users: When does external knowledge enhance corporate product innovation?," Strategic Management Journal, Wiley Blackwell, vol. 35(10), pages 1427-1445, October.
    5. Arnaldo Camuffo & Alessandro Cordova & Alfonso Gambardella & Chiara Spina, 2020. "A Scientific Approach to Entrepreneurial Decision Making: Evidence from a Randomized Control Trial," Management Science, INFORMS, vol. 66(2), pages 564-586, February.
    6. Guoli Chen & Craig Crossland & Shuqing Luo, 2015. "Making the same mistake all over again: CEO overconfidence and corporate resistance to corrective feedback," Strategic Management Journal, Wiley Blackwell, vol. 36(10), pages 1513-1535, October.
    7. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W., 2013. "Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy," Journal of Business Venturing, Elsevier, vol. 28(6), pages 708-727.
    8. Mark D. Packard & Brent B. Clark & Peter G. Klein, 2017. "Uncertainty Types and Transitions in the Entrepreneurial Process," Organization Science, INFORMS, vol. 28(5), pages 840-856, October.
    9. Dean A. Shepherd & Marc Gruber, 2021. "The Lean Startup Framework: Closing the Academic–Practitioner Divide," Entrepreneurship Theory and Practice, , vol. 45(5), pages 967-998, September.
    10. Dunne, Timothy C. & Aaron, Joshua R. & McDowell, William C. & Urban, David J. & Geho, Patrick R., 2016. "The impact of leadership on small business innovativeness," Journal of Business Research, Elsevier, vol. 69(11), pages 4876-4881.
    11. Diana Hechavarria & Maija Renko & Charles Matthews, 2012. "The nascent entrepreneurship hub: goals, entrepreneurial self-efficacy and start-up outcomes," Small Business Economics, Springer, vol. 39(3), pages 685-701, October.
    12. Baron, Robert A. & Mueller, Brandon A. & Wolfe, Marcus T., 2016. "Self-efficacy and entrepreneurs' adoption of unattainable goals: The restraining effects of self-control," Journal of Business Venturing, Elsevier, vol. 31(1), pages 55-71.
    13. Jaeger, Nikolai A. & Zacharias, Nicolas A. & Brettel, Malte, 2016. "Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 767-779.
    14. Peter S. Davis & Emin Babakus & Paula Danskin Englis & Tim Pett, 2010. "The Influence of CEO Gender on Market Orientation and Performance in Service Small and Medium‐Sized Service Businesses," Journal of Small Business Management, Taylor & Francis Journals, vol. 48(4), pages 475-496, October.
    15. Marijn A. Weele & Frank J. Rijnsoever & Menno Groen & Ellen H. M. Moors, 2020. "Gimme shelter? Heterogeneous preferences for tangible and intangible resources when choosing an incubator," The Journal of Technology Transfer, Springer, vol. 45(4), pages 984-1015, August.
    16. repec:bla:jomstd:v:47:y:2010:i:s2:p:1457-1482 is not listed on IDEAS
    17. Chen, Chao C. & Greene, Patricia Gene & Crick, Ann, 1998. "Does entrepreneurial self-efficacy distinguish entrepreneurs from managers?," Journal of Business Venturing, Elsevier, vol. 13(4), pages 295-316, July.
    18. Kwaku Atuahene-Gima & Anthony Ko, 2001. "An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation," Organization Science, INFORMS, vol. 12(1), pages 54-74, February.
    19. Jaeger, Nikolai & Zacharias, Nicolas & Brettel, Malte, 2016. "Nonlinear and Dynamic Effects of Responsive and Proactive Market Orientation: A Longitudinal Investigation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 84726, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    20. Harmancioglu, Nukhet & Grinstein, Amir & Goldman, Arieh, 2010. "Innovation and performance outcomes of market information collection efforts: The role of top management team involvement," International Journal of Research in Marketing, Elsevier, vol. 27(1), pages 33-43.
    21. Bodlaj, Mateja & Čater, Barbara, 2022. "Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities," Journal of Business Research, Elsevier, vol. 138(C), pages 256-265.
    22. Bandura, Albert, 1991. "Social cognitive theory of self-regulation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 248-287, December.
    23. Keh, Hean Tat & Nguyen, Thi Tuyet Mai & Ng, Hwei Ping, 2007. "The effects of entrepreneurial orientation and marketing information on the performance of SMEs," Journal of Business Venturing, Elsevier, vol. 22(4), pages 592-611, July.
    24. Maija Renko & Alan Carsrud & Malin Brännback, 2009. "The Effect of a Market Orientation, Entrepreneurial Orientation, and Technological Capability on Innovativeness: A Study of Young Biotechnology Ventures in the United States and in Scandinavia," Journal of Small Business Management, Taylor & Francis Journals, vol. 47(3), pages 331-369, July.
    25. Nicolai J. Foss & Keld Laursen & Torben Pedersen, 2011. "Linking Customer Interaction and Innovation: The Mediating Role of New Organizational Practices," Organization Science, INFORMS, vol. 22(4), pages 980-999, August.
    26. Ravasi, Davide & Turati, Carlo, 2005. "Exploring entrepreneurial learning: a comparative study of technology development projects," Journal of Business Venturing, Elsevier, vol. 20(1), pages 137-164, January.
    27. Albort-Morant, Gema & Oghazi, Pejvak, 2016. "How useful are incubators for new entrepreneurs?," Journal of Business Research, Elsevier, vol. 69(6), pages 2125-2129.
    28. Beck, James W. & Schmidt, Aaron M., 2012. "Taken out of context? Cross-level effects of between-person self-efficacy and difficulty on the within-person relationship of self-efficacy with resource allocation and performance," Organizational Behavior and Human Decision Processes, Elsevier, vol. 119(2), pages 195-208.
    29. Song, Michael & Di Benedetto, C. Anthony & Parry, Mark E., 2009. "The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 314-323.
    30. William E. Baker & James M. Sinkula, 2009. "The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses," Journal of Small Business Management, Taylor & Francis Journals, vol. 47(4), pages 443-464, October.
    31. Uy, Marilyn A. & Foo, Maw-Der & Ilies, Remus, 2015. "Perceived progress variability and entrepreneurial effort intensity: The moderating role of venture goal commitment," Journal of Business Venturing, Elsevier, vol. 30(3), pages 375-389.
    32. Song, Michael & Wang, Tang & Parry, Mark E., 2010. "Do market information processes improve new venture performance?," Journal of Business Venturing, Elsevier, vol. 25(6), pages 556-568, November.
    33. Liang Guo, 2009. "The Benefits of Downstream Information Acquisition," Marketing Science, INFORMS, vol. 28(3), pages 457-471, 05-06.
    34. Helena Yli‐Renko & Erkko Autio & Harry J. Sapienza, 2001. "Social capital, knowledge acquisition, and knowledge exploitation in young technology‐based firms," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 587-613, June.
    35. Jeffery S. McMullen & Dimo Dimov, 2013. "Time and the Entrepreneurial Journey: The Problems and Promise of Studying Entrepreneurship as a Process," Journal of Management Studies, Wiley Blackwell, vol. 50(8), pages 1481-1512, December.
    36. Jacob Brower & Pravin Nath, 2018. "Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience," Marketing Letters, Springer, vol. 29(4), pages 405-419, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nora Varesco Kager & Jennifer L. Sparr & Gudela Grote, 2024. "Collective Psychological Ownership Leverages Feedback-Seeking for New Venture Performance," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 33(3), pages 548-580, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. To, Chester K.M. & Guaita Martínez, José Manuel & Orero-Blat, Maria & Chau, K.P., 2020. "Predicting motivational outcomes in social entrepreneurship: Roles of entrepreneurial self-efficacy and situational fit," Journal of Business Research, Elsevier, vol. 121(C), pages 209-222.
    2. Stevenson, Regan M. & Ciuchta, Michael P. & Letwin, Chaim & Dinger, Jenni M. & Vancouver, Jeffrey B., 2019. "Out of control or right on the money? Funder self-efficacy and crowd bias in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(2), pages 348-367.
    3. Morgan, Todd & Anokhin, Sergey Alexander, 2020. "The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies," Journal of Business Research, Elsevier, vol. 113(C), pages 129-138.
    4. Laurent Vilanova & Ivana Vitanova, 2020. "Unwrapping opportunity confidence: how do different types of feasibility beliefs affect venture emergence?," Small Business Economics, Springer, vol. 55(1), pages 215-236, June.
    5. Feng, Cong & Patel, Pankaj C. & Xiang, Kexin, 2020. "The well-trodden path: Complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States," Journal of Business Research, Elsevier, vol. 110(C), pages 370-385.
    6. M. Presutti & V. Odorici, 2019. "Linking entrepreneurial and market orientation to the SME’s performance growth: the moderating role of entrepreneurial experience and networks," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 697-720, September.
    7. Bhattacharya, Abhi & Misra, Shekhar & Sardashti, Hanieh, 2019. "Strategic orientation and firm risk," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 509-527.
    8. Manuela Presutti & Luciano Fratocchi & Vincenza Odorici, 2024. "The Impact of Strategic Orientations on the Born Globals’ Export Performance: An Ambidexterity Approach," Management International Review, Springer, vol. 64(5), pages 811-841, October.
    9. Yi Wang & Xianfang Xue & Han Guo, 2022. "The Sustainability of Market Orientation from a Dynamic Perspective: The Mediation of Dynamic Capability and the Moderation of Error Management Climate," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
    10. Per Davidsson & Jan Henrik Gruenhagen, 2021. "Fulfilling the Process Promise: A Review and Agenda for New Venture Creation Process Research," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1083-1118, September.
    11. Jeffery S. McMullen & Katrina M. Brownell & Joel Adams, 2021. "What Makes an Entrepreneurship Study Entrepreneurial? Toward A Unified Theory of Entrepreneurial Agency," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1197-1238, September.
    12. Welter, Chris & Scrimpshire, Alex, 2021. "The missing capital: The case for psychological capital in entrepreneurship research," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    13. Madawala, Kalani & Foroudi, Pantea & Palazzo, Maria, 2023. "Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    14. Dev K. Dutta & Vishal K. Gupta & Xiujian Chen, 2016. "A Tale of Three Strategic Orientations: A Moderated-Mediation Framework of the Impact of Entrepreneurial Orientation, Market Orientation, and Learning Orientation on Firm Performance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 313-348, September.
    15. Krzysztof Borodako & Jadwiga Berbeka & Michał Rudnicki, 2021. "Innovation Orientation in Business Services," Books, Edward Elgar Publishing, number 19897.
    16. Li, Linwei & Jiang, Feifei & Pei, Yunlong & Jiang, Nengqian, 2017. "Entrepreneurial orientation and strategic alliance success: The contingency role of relational factors," Journal of Business Research, Elsevier, vol. 72(C), pages 46-56.
    17. Feifei Jiang & Gang Wang & Xu Jiang, 2019. "Entrepreneurial orientation and organizational knowledge creation: A configurational approach," Asia Pacific Journal of Management, Springer, vol. 36(4), pages 1193-1219, December.
    18. Alexander McKelvie & Anna Brattström & Karl Wennberg, 2017. "How young firms achieve growth: reconciling the roles of growth motivation and innovative activities," Small Business Economics, Springer, vol. 49(2), pages 273-293, August.
    19. Pidduck, Robert J. & Townsend, David M. & Busenitz, Lowell W., 2024. "Non-probabilistic reasoning in navigating entrepreneurial uncertainty: A psychology of religious faith lens," Journal of Business Venturing, Elsevier, vol. 39(4).
    20. María José González-López & María Carmen Pérez-López & Lázaro Rodríguez-Ariza, 2021. "From potential to early nascent entrepreneurship: the role of entrepreneurial competencies," International Entrepreneurship and Management Journal, Springer, vol. 17(3), pages 1387-1417, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003497. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.