The impact of product features on market orientation in technology-based new ventures
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DOI: 10.1016/j.jbusres.2023.114230
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- Jacob Brower & Pravin Nath, 2018. "Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience," Marketing Letters, Springer, vol. 29(4), pages 405-419, December.
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Keywords
Technology entrepreneurship; Product scalability; Product protect-ability; Market orientation; Resource orchestration theory;All these keywords.
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